从相离、相交到同心圆——新闻传播学院与电视媒体关系探析

新闻传播学院与电视媒体业务同根,专业各有所长,然而,双方的合作真正实施起来却有诸多障碍,这些障碍主要来自双方价值理念及生存环境、运作模式及行为方式的差异.在求同存异的基础上,以创新型人才培养为轴心,构建产学研一体化的新体系,并在共同履行社会责任方面有所作为,是现阶段新闻传播学院与电视媒体谋求双赢的可选之路.     

Netizens’ evaluations of corporate social responsibility: Content analysis of CSR news stories and online readers’ comments

Analyzing stories about corporate social responsibility (CSR) published in two online Korean newspapers and reader's comments about them, this study investigated how the online readers interpreted the CSR activities, looking at the effect of CSR types, situations, and the degree of corporate fame. The study found that readers tend to be cynical toward CSR activities after a crisis and a monetary donation type of CSR. In addition, the more famous the company, the more likely there were cynical comments about its CSR activities.     

论亨利·鲁斯对中国抗日战争的报道及其影响

亨利·鲁斯在美国社会浓厚的"孤立主义"氛围中,率先以"时代"公司诸媒体为阵地,连篇累牍地报道中国抗日战争情况。在鲁斯的指导下,"时代"公司诸媒体在报道中国抗战时带有明显的倾向性与目的性。其一是突出报道日军暴行,以唤起美国公众对中国的同情心;其二是着重呼吁美国政府援助中国;其三是竭力树立蒋介石的公众形象。通过如上报道,鲁斯意在说明美国有责任也有义务伸出援助之手,帮助正处在困境中的中国度过难关。鲁斯的所作所为,加深了美国公众对中国和中国抗日战争的认识,为美国决策部门改变"孤立主义"与"重欧轻亚"传统创造了有利的舆论氛围,在一定程度上为美国参加太平洋战争和支援中国抗日奠定了舆论基础。鲁斯如此努力宣传中国,与其生长于中国的身世背景密切相关,但更深层的动因源于其狂热的理想化美国观念和"美国世纪"的思想。     

从灾害新闻的传播看中美新闻理念的不同——以《人民日报》和《纽约时报》的台风报道为例

同样是面对自然灾害给民众带来的巨大损失,中美两国的主流报纸是怎么表现的？分析《人民日报》和《纽约时报》关于台（飓）风的灾害新闻传播,比较它们在传播数量、内容特点、表现方式等的差异,可以窥见两国在新闻理念中的不同。     

三网融合下“电视新闻传播的嬗变”

三网融合塑造了一个全新的传媒格局,也必将对传媒的生产和传播提出全新的要求。这样的格局下,电视媒体如何做好党和政府的喉舌？如何更新新闻采制理念,抢到发展主动权？本文通过对三网融合的分析和前景梳理,对国外网络发展进行对比,提出电视新闻发展的新对策和新理念。     

理性启蒙中的《晨报》副刊——《晨报》副刊研究之二

本文对《晨报》副刊在孙伏园编辑时期所形成的传播特点进行了较为深入的研究, 同时揭示了这些特点与当时文化背景及孙伏园思想、个性间的内在联系     

电视新闻节目的美学探究

中国的电视新闻节目已经走过了将近半个世纪的历程,内容与形式的变化都展现了诸多美学因素与特征,正是这些随着电视新闻的改革与创新不断发展凸显的美学特性。使得电视新闻节目的水平有了高低优劣之分。     

How public relations functions as news sources in China

This study re-conceptualizes the interaction between public relations (PR) practitioners and journalists in news construction. Proposing a new conceptual framework of “news-source involvement,” this study applies two dimensions – “involvement width” and “involvement density” – when examining how information and/or stories generated by PR people affect news coverage. Empirically, this study identifies seven types of news sources derived from a systematic content analysis of 1600 stories in four selected Chinese newspapers from 2001 to 2010 – 10-year period. The major findings include: (1) information subsidy has become a popular phenomenon in China; (2) over the past decade, the Chinese government has been slowly but surely becoming more tolerant of public's expression of their opinions relating to social and political issues. Though the government remains as the dominating “news source” for newspapers, other non-mainstream news sources (e.g. grass-root civilian) have emerged. Growing from the used-to-be “silent mass,” they have become the “subordinate majority” nowadays, having strong influence in certain coverage; and (3) PR people as one of the major news sources, interact with media in a selective manner; and such interaction takes places largely on tactical level.     

“90后”网络媒体形象的建构与实证

网络媒体报道的内容与"90后"的生活常态不符,且主要呈现的是一种负面形象。这是媒体赚取关注而主动选择的结果。通过将相关调查研究的结果与网络媒体建构的形象相比较,研究发现网络媒体所建构的"90后"形象与现实中的"90后"存在着明显的差距,媒体要从社会责任、社会公平的角度出发,客观全面地去报道"90后"的真实形象。