In search of message design best practices: The Silver Anvil Award winners archive

We investigated specific award-winning public relations efforts to derive best practices that bridge industry practices with academic research and pedagogy. The data for this project were the winning entries for the annual Public Relations Society of America's (PRSA) Silver Anvil Award, which is considered the top award recognizing excellence in public relations. We found, however, that the archive of award winners does not provide sufficiently definitive information about what defines any public relations discourse genre or why any genre as used is “excellent.” This archival research provides us with a key rationale for employing rhetorical, narrative, and linguistic theories prospectively to guide public relations message design and planning, theories which hitherto have been used to judge campaigns post hoc or retrospectively.     

美国《双语教育法》颁布的社会背景研究——基于霍姆斯的四模式分析框架

在美国的中小学校除英语之外讲各种语言的学生,或者说那些不会讲英语的学生,他们的教育需求长期得不到妥善的解决。1968年颁布的《双语教育法》表明,美国联邦政府承认了美国学校体制中长期存在的只能使用英语教学的单语教学问题,如何使教学语言多样性是一个亟待解决的核心问题。以霍姆斯的四模式为分析框架,把颁布《双语教育法》时纷繁复杂的社会背景置于规范模式、组织制度模式、精神状态模式和自然环境模式中进行分析,结果显示:(1)移民人口剧增并逐步扩展到新的区域,给美国公立学校造成了巨大压力;(2)司法判例对所实施的隔离但平等原则的彻底否定催生了新的希望;(3)少数族裔群体谴责主流社会的不公平,他们要求身份认同和获得更多权利的呼声愈来愈大;(4)联邦政府对保障国防安全、消除贫困现象等多重利益的考量,促成了《双语教育法》的颁布。     

试述北魏宗室阶层的犯罪类型

北魏宗室阶层是政权的柱石、统治集团的核心,在政治和社会领域里享受充分的特权,北魏时期的法律反映了宗室特权的主要方面.由于拓跋鲜卑历经由游牧部落向文明国家阶段的跃进,宗室成员在身份角色的转换过程中不可避免地会与国家法制和名教礼法发生冲突,表现为具体的犯罪行为.北魏宗室非违主要有政治犯罪、职务犯罪、刑事犯罪和悖逆纲常伦理四类.各类罪行的时间分布特点和惩治力度集中反映出宗室生存境遇的改变和王朝政局的走势.     

The Double Challenge of Market and Social Incorporation: Progress and Bottlenecks in Latin America

Has the past decade of sustained economic growth and political transformations reversed Latin America's historical failure to secure market and social incorporation? To address this question this article draws on the experiences of Bolivia, Brazil, Chile, Peru and Uruguay by distinguishing between short‐term outcomes – which may depend on benign international conditions – and policy changes, which are more important for long‐term performance. It highlights the overall success of both Brazil and Uruguay and shows that the other countries have made more progress in terms of social than market incorporation.     

论美国高等教育评价的由来与发展

美国高等教育评价源远流长，大致经历了七个时期。研究美国高等教育评价的发展过程及其每个时期各自的特点，对于发展我国高等教育评价的理论与实践有重要的借鉴意义。     

论古美关系发展历程

古巴自革命胜利之日起,即受到了美国的封锁打压.但与美国咫尺之隔的古巴,却一直不甘妥协,从而使古巴的社会主义制度得以生存,并取得了一定的进展.     

How to Make the Law Work? Budgetary Implications of Domestic Violence Laws in Latin America,Central America,and the Caribbean

SUMMARY

This study focuses on budgetary implications of domestic violence (DV) laws in the Latin American, Central American, and Caribbean (LAC) region. It is based on a survey of literature and data on DV legislation, literature reviews on the social and economic costs of DV, and an analysis of policies on DV in the region based on a survey of nonprofits working on DV in the region. The study shows DV is not being mainstreamed into ministerial budget line items as would be expected following the passage of law. There is clearly a difference between what is ratified in laws and the implementation of activities that follows those decisions. Funding for DV programs is insufficient to reach the entire target population and address the magnitude of the problem. Even after laws were passed, major sources of funding for DV services have continued to be discretionary funds from the ministries' budgets and international donor funds.     

资助低收入学生就读高等教育：美国的经验

资助低收入学生就读高等教育 ,是世界各国都十分重视的一项公共政策。美国在实施学生资助过程中 ,规定了低收入学生、财政需求、就学价格、家庭预期贡献等重要概念的标准和计算办法。受多种资助理念影响 ,美国学生资助是一种典型的多元混合资助模式 ,政府、高校、社会等机构通过奖学金、助学金、贷学金、工读计划等方式资助低收入学生。这种模式对于维系美国多元庞大的高等教育体系具有十分重要的意义     

苏北民营企业发展竞争力研究

企业的竞争力是企业生存与发展的基础，面对国内外日益激烈的市场竞争，要想在竞争中立于不败之地，民营企业就必须注重提升企业竞争力。在比较苏南、苏北民营企业竞争力的基础上，从产权结构与治理结构、创新能力、人才资源、市场结构、运营成本等方面分析了苏北民营企业竞争力的制约因素，提出了提升苏北民营企业竞争力的对策。     

Competing for the diaspora's influence at home: party structure and transnational campaign activity in El Salvador

ABSTRACT

How do parties in migrant-sending countries engage with the diaspora? Migrants exercise an increasingly important voice in electoral politics in their home countries, though they often either cannot legally vote or vote in very low numbers, yet parties attempt to leverage the influence they believe migrants have over voters at home. However the degree and manner by which parties reach out to diaspora citizens varies widely. A case study of El Salvador points to party organisation as a determinant of variation among parties in diaspora campaigning, based on interviews with Salvadoran party elites in the U.S. and El Salvador, party documents, and historical comparison of campaign activities of El Salvador's two major parties, ARENA and FMLN, over three presidential elections and one mayoral election. FMLN, with a hierarchical model and base committee structure, more effectively mobilizes diaspora support while ARENA, with a horizontal model and sectoral structure, exhibits difficulties in party-diaspora coordination and largely makes indirect and symbolic references to diaspora issues.