互联网在服务营销中的应用与前景

服务营销作为企业营销管理深化的内在要求,乃是当前企业竞争制胜的重要保证。本文在分析服务营销固有的不可感知性、不可分离性、差异性和不可储存性的特点,研究了利用互联网技术改善服务营销过程和服务营销控制方面的特点,指出互联网在服务营销中的应用十分广泛,有助于实现顾客让渡价值最大化。     

Trends in online media relations: Web-based corporate press rooms in leading international companies

An analysis of 120 corporate websites from Denmark, France, Germany, Norway, Singapore, Spain, the United Kingdom and the United States reveals, for the first time, international results about the implementation and use of virtual press rooms. This article shows the importance that large international companies attribute to Web-based media centers to achieve organizational objectives and to meet journalists’ demands for information and audiovisual resources. The study also shows, however, that most press rooms are far from being complete, efficient, easy-to-use, reliable and updated on a daily basis. In fact, there is not a single country from those analyzed that consistently stands out from the rest. In most of them, good results in certain areas coexist with significant shortcomings in others, resulting in some cases in poor press rooms that may not achieve the desired public relations objectives.     

Data skeletons: simultaneous estimation of multiple quantiles for massive streaming datasets with applications to density estimation

We consider the problem of density estimation when the data is in the form of a continuous stream with no fixed length. In this setting, implementations of the usual methods of density estimation such as kernel density estimation are problematic. We propose a method of density estimation for massive datasets that is based upon taking the derivative of a smooth curve that has been fit through a set of quantile estimates. To achieve this, a low-storage, single-pass, sequential method is proposed for simultaneous estimation of multiple quantiles for massive datasets that form the basis of this method of density estimation. For comparison, we also consider a sequential kernel density estimator. The proposed methods are shown through simulation study to perform well and to have several distinct advantages over existing methods.     

资料室在制作网络课件中的作用

巩固和发展多种媒体网络教学,积极发展计算机信息技术教育及辅助教学,推动电脑多媒体技术和计算机网络技术在学校教学中的应用。本文探讨了网络课件在教学改革中的重要性和它在教学中的应用以及资料室在制作网络课件过程中的作用。     

网络游戏成瘾量表研究——事件相关脑电位辅助分析

在我国网络游戏产业发展迅猛,网民数量持续高速增长,但同时也出现了网游玩家沉迷于网络游戏中而产生心理依赖的成瘾症状.目前对网络成瘾的概念、界定指标和测量工具都存在较大争议,缺乏网络成瘾界定的系统研究.本研究在以往多种量表的基础上,采用事件相关脑电位方法,采用成瘾Stroop实验范式,找到了可以区分网络游戏成瘾者和正常网络使用者的客观电生理指标,验证了这个分类.通过对这群已经被验证了的两组被试的问卷测量,形成了"网络游戏成瘾量表",并依据测量结果,给出了推断被试是否成瘾的总分分界值.然后,采用重测信度方法,验证了量表的稳定性和可靠性.最后,用测量预留的成瘾被试,验证了"网络游戏成瘾量表"的有效性.     

Crossing borders with social media: Online social networks and FDI

Social media is embedded in today's internationalization strategy. Companies extend their reach into foreign countries by posting and tweeting. Firms also enhance their mobile capabilities in foreign markets (e.g., knowledge and reputation) through user-generated content in online social networks. Levering on the capabilities-based theory of the multinational enterprise, this paper builds upon a resource-based, industry/network-based, and institution-based view framework. The study provides a comprehensive conceptual and empirical model to explain the effect of social networks on foreign direct investment. Empirical analysis in a global panel dataset of >4500 multinational enterprises suggests that online social networks' activity stimulates foreign capital expenditure and new affiliates. In addition, the article explores the relevance of customer capabilities along with sectoral and institutional moderating effects.     

Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement

This study aimed to examine the effects of awareness of paid endorsements by social media influencers on followers’ cognitive persuasion knowledge (ad recognition), attitudinal persuasion knowledge (relationships with the influencer), and behavioral intentions, specifically eWOM intention and purchase intention. Employing an online survey (N = 269), this study found that awareness of paid endorsement relates to ad recognition, which is correlated with purchase and eWOM intentions. We also found that awareness of paid endorsement is correlated with influencer-follower relationship, which is associated with purchase and eWOM intentions. However, ad recognition does not affect influencer-follower relationship. Implications for public relations theory, practice, and policy are discussed.     

The potential of online social networking data for augmenting the study of high-risk personal networks among young men who have sex with men at-risk for HIV

Capturing dynamics in high-risk personal networks is essential for preventing HIV transmission. Online social networking data offer incentive to augment traditional selfreported approaches for network enumeration. To explore what online networks reveal about dynamics among high-risk associates, we examine the relationship between egocentric confidant and sex networks and personal Facebook friendship networks of a cohort of young Black men who have sex with men. Although overlap exists between self-reported and Facebook associates, the stabilities of each were unrelated. Confidants who were also Facebook friends with a respondent were, however, more likely to be retained. Thus, Facebook networks contain stable confidants.     

“90后”大学生网络信任建构过程研究

网络信任是随着网络时代的来临而出现的新的信任类型,是网络社交发展到一定阶段的后天产物。其发生主体是切实的社会个体在网络空间形塑的虚拟角色,发生情境是个体互动所处的具体网络空间,其建构过程大致经历了初建、维系与深化、破裂、走向现实几个阶段。网络信任的建构过程不断涉及个人的认知与判断,信任决定的修正依据是个体在网络社交过程中逐渐暴露出的信息。网络信任的发生概率非常低,仅极少数的信任获得了稳定发展,甚至转变为现实信任。