对网络交际的思考

网络交际现今已经成为很多人生活的一部分,通过网络空间人们交流更加便捷,更加丰富。网络交际对我们的现实社会文化和人际交流有着深刻的影响和冲击。网络交际弱化了文化因素对交际主体角色的制约和影响;网络交际的开放性使不同文化的人更容易交流和相互认同,弱化了本土文化对人际交往的影响;网络交际形成的特殊文化,引起了文化的碰撞和交融;网络交际的不真实性加剧了人与人的信任危机;网络交际信息与真实信息的差异,及网络上对他人隐私的侵害给日常生活交际带来了不利的影响。     

Social media processes in disasters: Implications of emergent technology use

This article seeks to extend social science scholarship on social media technology use during disruptive events. Though social media's role in times of crisis has been previously studied, much of this work tends to focus on first-responders and relief organizations. However, social media use during disasters tends to be decentralized and this organizational structure can promote different types of messages to top-down information systems. Using 142,786 geo-tagged tweets collected before and after Hurricane Sandy's US landfall as a case study, this article seeks to explore shifts in social media behavior during disruptive events and highlights that though Sandy disrupted routine life within Twitter, users responded to the disaster by employing humor, sharing photos, and checking into locations. We conclude that social media use during disruptive events is complex and understanding these nuanced behaviors is important across the social sciences.     

历史交往主体:属性、构成和地位

历史交往是一个历史哲学概念。历史交往主体是历史交往系统中最基本、最核心的第一要素 ,本文就历史交往主体的属性、构成和地位 ,作了初步剖析 ,以就教于学界同仁。     

社会共治视角下食品安全风险交流机制研究

日本食品安全风险交流以双向沟通机制、风险素养培养机制和国际合作机制为核心,形成了政府主导下多元主体参与的社会共治格局。但在核泄漏事故中仍呈现出交流手段陈旧,交流方案滞后,专家与公众的风险认知差等问题。我国应在总结日本经验的基础上,以“社会共治”理念为引导,通过明确风险交流主体的定位,搭建多样化信息沟通平台,建立风险交流公众参与机制,加强风险交流的国际合作来推进食品安全风险交流机制的建立。     

论“情理沟通”的交往伦理形态

在中国,"情理沟通"成为交往伦理的特有样态。情理精神是蕴涵情感在内的,是情感的一种理性升华。而情感是流动的、变动的,所以情理精神呈现出情景性、具体性、变通性特征。"情理"式的交往,既能在相互之间保持互动的人情味,又摆脱了交往的任意性、随意性,有益于交往伦理关系的延续。     

中国移动通信企业在WTO条件下的营销战略

随着我国“入世”后各项承诺的逐步实施 ,以及相应的国外移动通信企业的进入和逐级的市场渗透 ,我国移动通信企业将面临严酷的竞争与挑战。我们必须充分发挥中国移动通信企业的本土优势和后发优势 ,通过制定和实施高效率的市场营销战略 ,以品牌资产管理和服务管理战略为先导 ,实施强有力的市场覆盖和市场定位战略和优化营销组合管理 ,提升中国移动通信企业的竞争力 ,以适应 WTO条件下的国际、国内市场环境。     

定向性谈话口语测试的合理性及实例分析

本文从设计原则和口语语言能力的性质上评述了定向性谈话口语测试模式的合理性 ,对比分析了定向性谈话模式在实际应用中的两个典型实例 ,探讨了测试理论对试题设计的关键作用。     

Communicative competence and the facilitating and perturbing factors in the socialisation of immigrant students

This work analyses the communicative competence and the factors that facilitate and perturb the socialisation of immigrant students in primary education. It provides greater knowledge concerning the relationship between the immigrant student's social and linguistic competence. It also analyses the presence of difficulties in the different language components (morphology, syntax, semantics and pragmatics). The sample is made up of a total of 326 immigrant students between 6 and 12 years of age, attending 10 different schools. The study demonstrates that immigrant students possess a low level of linguistic dominion. All the linguistic components analysed are affected, although greater difficulties are evident in morphology and syntax than in semantics and pragmatics. The relationship between linguistic competence and the factors that facilitate and perturb socialisation is underlined. This work concludes that there is a significant relation between semantics and pragmatics and several socialisation factors (leadership, aggressiveness–stubbornness and anxiety–shyness). The educational centres should be aware of the complicated learning process that immigrant students have to go through.     

Keeping up with the digital age: How the American Red Cross uses social media to build relationships

Forty individuals from the American Red Cross were interviewed to explore the use of social media in communicating with key publics. Results show that practicing public relations through social media is effective and necessary in the emerging digital age, as shown through the Red Cross’ development of a two-way dialogue with younger constituents, the media, and the community. This two-way dialogue has been accomplished primarily through Twitter and Facebook, with barriers such as lack of staff and time, and opportunities to improve National Headquarters and local chapter relations. The insights shared by the American Red Cross are useful for both public relations scholars and professionals to help them understand and apply social media practices to build strong, lasting relationships.     

Putting the First Audience First: Conducting Useful Evaluation for a Risk-Related Government Agency

The risk communication practitioner in a government agency has two essential, interdependent tasks. One is to help develop and monitor effective communication programs with various external public audiences. The other task is to do the same thing for the senior government managers whose support is a prerequisite to addressing the first audience. Hence, the second audience–the manager–is really the first. This paper addresses ways in which communication practitioners can satisfy this crucial audience. A profile of these managers suggests that they would find it highly beneficial to have more control over the public problems they encounter, especially in view of the growing pressures to do more with less and demonstrate "customer satisfaction." They would rather avoid crises than manage them. And they would rather have their bosses praise their successes than challenge their budgets or punish their perceived difficulties or failures. Communication practitioners who can help them attain such benefits will find their efforts in great demand. They would be helpful team members who provide timely insights that can make and show agency success. We offer ten ways for communication practitioners to be more useful which focus their current strengths on satisfying senior managers'needs by becoming more valuable members of the program team. By becoming more useful to the senior manager they serve both the agency and its publics.