Cognitive communication competence within public relations practitioners: Examining gender differences between technicians and managers

This study examines gender differences within public relations practitioners. Of specific interest was the role that cognitive communication competence played within public relations managers and public relations technicians. Public relations practitioners completed a questionnaire that included the Duran and Spitzberg's [Duran, R. L., & Spitzberg, B. H. (1995). Toward the development and validation of a measure of cognitive communication competence. Communication Quarterly, 43(3), 259–275] Cognitive Communication Competence Scale. Participants self-identified whether they were a technician or a manager. Results showed that male public relations managers had significantly higher cognitive communication competence than male public relations technicians. However, the hypothesis that female public relations managers would have higher cognitive communication competence than female public relations technicians was not supported. Also, this study found no significant gender differences with levels of cognitive communication competence. However, female technicians have significantly higher cognitive communication competence than male technicians.     

Getting ready for crises: Strategic excellence

Results of a national survey indicate that organizations are better prepared by having a crisis plan and a crisis management team in place. However, crisis personnel often receive little individual, team, and media training for effective crisis response. Excellent communication culture positively relates to crisis preparations with respect to having a crisis plan, maintaining a crisis team, formulating comprehensive training programs, and engaging in training frequently. Excellence also predicts whether or not public relations professionals are included in a crisis management team.     

新浪健康微博的文本分析

本文选择新浪健康微博作为分析对象,运用内容分析法总结新浪健康微博的传播特征,梳理其中的成功经验,探索存在的不足,以期推动新媒体健康微博的更大发展。     

日本市町村防灾无线网的建设与启示

灾害管理信息化建设的滞后是制约我国防灾抗灾能力的重要因素,日本的相关经验值得学习借鉴。市町村防灾无线网是日本灾害管理通信系统的基本组成部分,是基层政府防灾抗灾的信息化基础设施。文章介绍了市町村防灾无线网的体系架构,分析了它的功能和系统组成,探讨了灾害信息的管理流程,阐述了系统的主要特点与用途,结合中国的实际提出了五个方面的借鉴建议。     

大学生“廉政感”培养的心理机制研究

廉政教育主要依托社会教育、学校教育和家庭教育3种形式,其中学校教育是廉政教育的关键,对于形成廉政教育的长效机制起着至关重要的作用。我国廉政感教育起步较晚,仍处于不断探索阶段。对于当前廉政教育存在的问题,结合情感的心理生成机制,从改变道德认知和情绪经验积累等途径,探索对大学生进行廉政心理教育的新模式。     

情景课堂教学提高西部农村学生口语交际能力

现阶段西部农村中学生的英语口语交际能力仍然相对较低，为了改善这二现状，以建构主义为理论框架，结合著名教育学家陶行知和杜威的教育思想，以学习者为中心进行创设情境，使学习者快乐地学习英语，提高口语交际能力。通过对学习者进行调查和试验教学，通过数据分析，得出学习者学习英语的热情很高，他们提高口语交际能力的愿望也很强烈，情境课堂教学模式可以激发学习者的积极主动性，改善他们的口语交际现状。     

吐鲁番:欧亚大陆种族、语言交流的十字路口

吐鲁番地区地处丝绸之路枢纽地位,是欧亚大陆种族、语言交流的十字路口。百年来的考古发现,进一步证明了这一枢纽地位的重要性,并为探索古代吐鲁番地区多种族、多语言的相关问题提供了一手资料。     

言语交际中话轮更迭的技巧——基于小说《飘》中的话语分析

娴熟的话轮替换是言语交际能力之一，也是一项非常复杂的技能。小说《飘》中的人物性格各生活场景丰富，在话语交流中蕴含着丰富的话轮更迭技巧，值得我们学习借鉴和进一步深入研究。     

基于企业需求的学生跨文化英语交际能力的培养策略

本文从企业跨文化交际的目的出发,对中西文化差异进行了对比,探讨基于企业需求的学生跨文化英语交际能力的培养策略。     

Multiple Health Risk Perception and Information Processing Among African Americans and Whites Living in Poverty

We investigated the risk‐information‐processing behaviors of people living at or near the poverty line. Because significant gaps in health and communication exist among high‐ and low‐income groups, increasing the information seeking and knowledge of poor individuals may help them better understand risks to their health and increase their engagement in health‐protective behaviors. Most earlier studies assessed only a single health risk selected by the researcher, whereas we listed 10 health risks and allowed the respondents to identify the one that they worried about most but took little action to prevent. Using this risk, we tested one pathway inspired by the risk information seeking and processing model to examine predictors of information insufficiency and of systematic processing and extended this pathway to include health‐protective action. A phone survey was conducted of African Americans and whites living in the southern United States with an annual income of ≤$35,000 (N= 431). The results supported the model pathway: worry partially mediated the relationship between perceived risk and information insufficiency, which, in turn, increased systematic processing. In addition, systematic processing increased health‐protective action. Compared with whites and better educated respondents, African Americans and respondents with little education had significantly higher levels of information insufficiency but higher levels of systematic processing and health‐protective action. That systematic processing and knowledge influenced health behavior suggests a potential strategy for reducing health disparities.