NGO2.0 and social media praxis: activist as researcher

This article tracks the emergence of a particular brand of ICT activism that promotes the use of social media as a means of helping Chinese NGOs break out of their communication bottleneck. The author starts by introducing NGO2.0, an activist project targeting China's rural regions, using it as an entry point to examine the practice of “social media for social good” and shed light on the ecosystem of social media usage by Chinese NGOs. The author also deliberates on the explanatory value of the binary paradigm of “rural vs. urban,” looks into the methodological implications of undertaking “social media action research,” and articulates what it means to be engaged in the hybrid practice of “activist as scholar” in the specific context of Cultural Studies.     

参与式方法在中国的发展沿革

参与式理念和工作方法曾是20世纪90年代直至21世纪初中国发展界的必备工具,但却在当前大规模的扶贫攻坚、乡村振兴中销声匿迹了。是什么原因导致了其在当初的风行,又是什么原因使其不再为今日的社区发展工作者所认知和使用?本文通过回溯中国参与式发展的历程,试图对这些问题进行解答,进而指出,这一套农村工作和社区发展的理论方法当初之所以行之有效,自有其内在的合理性。中国共产党一直信奉和遵行以人民为中心的发展理念,群众路线是党的生命线,人民群众的需求就是中国共产党人的奋斗目标,“没有调查就没有发言权”,在推进国家治理能力和治理体系现代化的当下,参与式理念和工作方法应该重新焕发生机,成为社区工作的必备理念和工作方法。