企业营销道德水准测试的指标体系及评价方法研究

本文是“企业营销道德水准测试及评价系统”课题的前期研究成果。作者首先通过探测性调研确定了影响营销道德水准评价的企业营销行为,并在定量调研基础上将其归并为七个评价营销道德水准的维度,同样还根据定量调研的结果确定了企业营销道德水准的测评方法,为营销道德水准测试与评价系统的建立构筑了重要基础。     

Erfolgsfaktoren beim Einzel-Coaching

Success factors of executive coaching. A screening of the coaching scenery from the client’s point of viewThis survey, based on questionnaires, examines the success factors of one-to-one coaching from the client point of view. Firstly, ten success factors in coaching were established by means of factor analysis. Secondly, more extensive analysis shows that, contrary to previous research in this field, the “professional system” is not necessarily a determining success factor in coaching. As an exclusive instrument of staff development, coaching seems to be effective even without support from the professional system. The analysis also indicates that the clients perceive their coach as an advisor and confidant as regards role expectations. Furthermore, multiple regression analysis discloses the predictive effects of the two success factors “the coach’s qualification” and “the coach’s involvement” for the overall success of coaching from the client’s point of view. The overall success of coaching itself is established through three items: the clients’ attitudes towards coaching, their attitude concerning further coaching, and the extent to which their objectives were met in coaching.     

后现代的真实

后现代社会的生存和发展更多地依赖信息,而信息的交流又牵涉到语言的掌握和运用。利奥塔尔采用语用学的方法分析问题,我们所处的社会关系问题实际上是提问的语言游戏,后现代科学只能通过语言的误构构筑合法化的基础。因此,后现代知识的目的仍在追求真实,即通过"语言游戏"而产生真理。但由于利奥塔尔对语言作了技术性处理,过于强调语言的异质性以及对思辨叙事合法性的怀疑,这就已经背离了其理论的初衷。     

中国各地区经济发展水平的实证分析

利用1995-2006年数据,采用时序多指标综合评价法,对中国各地区经济发展水平进行评价研究。结论表明：虽然中国1995-2006年经济增长迅速,但是经济发展水平并未得到显著提高;各地区经济发展不均衡,地域差距较大且有逐年扩大的倾向。     

Program Evaluation and Causal Inference With High‐Dimensional Data

In this paper, we provide efficient estimators and honest confidence bands for a variety of treatment effects including local average (LATE) and local quantile treatment effects (LQTE) in data‐rich environments. We can handle very many control variables, endogenous receipt of treatment, heterogeneous treatment effects, and function‐valued outcomes. Our framework covers the special case of exogenous receipt of treatment, either conditional on controls or unconditionally as in randomized control trials. In the latter case, our approach produces efficient estimators and honest bands for (functional) average treatment effects (ATE) and quantile treatment effects (QTE). To make informative inference possible, we assume that key reduced‐form predictive relationships are approximately sparse. This assumption allows the use of regularization and selection methods to estimate those relations, and we provide methods for post‐regularization and post‐selection inference that are uniformly valid (honest) across a wide range of models. We show that a key ingredient enabling honest inference is the use of orthogonal or doubly robust moment conditions in estimating certain reduced‐form functional parameters. We illustrate the use of the proposed methods with an application to estimating the effect of 401(k) eligibility and participation on accumulated assets. The results on program evaluation are obtained as a consequence of more general results on honest inference in a general moment‐condition framework, which arises from structural equation models in econometrics. Here, too, the crucial ingredient is the use of orthogonal moment conditions, which can be constructed from the initial moment conditions. We provide results on honest inference for (function‐valued) parameters within this general framework where any high‐quality, machine learning methods (e.g., boosted trees, deep neural networks, random forest, and their aggregated and hybrid versions) can be used to learn the nonparametric/high‐dimensional components of the model. These include a number of supporting auxiliary results that are of major independent interest: namely, we (1) prove uniform validity of a multiplier bootstrap, (2) offer a uniformly valid functional delta method, and (3) provide results for sparsity‐based estimation of regression functions for function‐valued outcomes.     

关于刘半农的评价问题

刘半农是我国新文学运动的倡导者之一 ,考查他后期的思想轨迹和生活道路 ,发现与鲁迅先生在《且介亭杂文·忆刘半农君》中所批评的情形不符合。应当实事求是地给予公允的评价。     

应用灰色关联度分析法评价毛竹种源的研究

应用灰色关联度分析法，对毛竹9个种源10个测试指标进行了量化评估，通过各种源加权关联度的比较，较为全面、客观地评价了各种源在不同经营目标上的优劣，为确定适宜推广的种源提供理论依据。     

"鞍钢宪法"的历史教训与我国跨越式发展战略

组织革命是跨越式发展的基础。战后以来 ,西方发达国家的经济组织正经历着从福特制向后福特制的转变。“鞍钢宪法”与日本模式曾同为后福特制的先驱 ,但与日本模式启发了知识经济在组织上的变革有很大不同 ,不利的国际结构制约条件、制度变迁的路径依赖以及对生态资源条件的不恰当认识等使“鞍钢宪法”无法成长为未来组织演变的基础。“鞍钢宪法”为我国跨越式发展战略提供了重要启示 :对世界发展潮流高度敏感并对直觉意识不断反思 ;利用传统的文化和组织资源实现制度创新 ;不断突破思维和视野的局限 ;探索后福特制在我国发展的道路     

后现代主义与现代主义、马克思主义关系的再思考

后现代主义的崛起在现实性上有两大根源 :一是两次世界大战 ,尤其是第二次世界大战的爆发 ;二是科技领域所发生的巨大变革。后现代主义与现代主义是并蒂共生的统一体。后现代主义是从现代主义派生出来的。利奥塔和哈贝马斯认为 ,后现代主义就其实质而言 ,就是“重写”、“重振”现代性。某些西方哲学家认为 ,马克思主义与后现代主义有着紧密的关联 ,因此 ,有“解构的马克思主义”和“后现代的马克思主义”。实际上 ,马克思主义不是一种后结构主义或后现代主义 ,也不存在所谓的“解构主义的马克思主义”、“后现代主义的马克思主义”。但二者的关系的确是一个有待于深入研究的重大课题。     

浅谈90后职业学校学生现状及教育管理

本文结合90后职业学校的学生特征及原因分析,从班级管理和学生个性发展等方面提出,要在课堂管理、师生互动等上建立新型的师生关系成为职校学生教育管理的发展方向和有效途径。