Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes

Dialogic communication has long been viewed as vital for effective organization-public relations. Yet, it is under-theorized whether and how organizations’ disaster communication messages may embody dialogic communication principles, and how various dialogic features are associated with different public engagement outcomes on social media. Extending the Organization-Public Dialogic Communication (OPDC) framework to the context of social media-mediated disaster communication, we propose a multi-level framework to assess the dialogic capacity of Facebook messages sent by disaster management organizations during a natural disaster. Three levels of dialogic communication characteristics (i.e., message structure-level, topic-level, and linguistic level) are examined using content analysis and Linguistic Inquiry and Word Count (LIWC). Results identified media richness, correcting, and confirming topics as three consistent predictors of public engagement of all types. Meanwhile, there exhibit greater variations regarding how other topical features and linguistic characteristics are related to public’s cognitive, emotional, and behavioral engagement during a disaster.     

Best practices for online Canadian prenatal health promotion: A public health approach

Background

Prenatal health promotion provides information regarding pregnancy risks, protective behaviours and clinical and community resources. Typically, women obtain prenatal health information from health care providers, prenatal classes, peers/family, media and increasingly, Internet sites and mobile apps. Barriers to prenatal health promotion and related services include language, rural/remote location, citizenship and disability. Online public health platforms represent the capacity to reach underserved women and can be customised to address the needs of a heterogeneous population of pregnant women.

One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur

This study explores how online publics are engaging with organizations by creating and sharing brand-related content online, outside corporate-controlled communication environments. This research employs a quantitative content analysis of memes shared on the social networking site Imgur to reveal how user-generated content conveys meaning about organizations. The analysis reveals brand-centric memes are generally classified as orphan memes, or memes that have distinct textual and visual characteristics separating them from established or emerging meme families. Memes about organizations are neither an overwhelming reflection of biting criticism or support, but rather a reflection of online public engagement with organizations that primarily use humor and textual brand features (or quiddities) to convey their commitment and satisfaction with the organization and unite meme families.     

Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise

The purpose of this exploratory study was to expand upon previous literatures in public relations power, and fill the need for more scholarship regarding practitioners’ perceptions of social media work, power, and gender. Findings from a survey of PRSA members showed that there is a gendered difference in power perception between males and females regardless of their PR roles or level of experience, but social media expertise was perceived equally between both genders. We argue that while social media expertise may serve to reduce a gendered power divide in public relations, continued critical exploration of social media and gender inequality is necessary.     

Public participation and the politics of humiliation

ABSTRACT

The article contends that the most popular form of Public Participation (PP) in SA is public protest, which, as a result of historical continuity, represents a direct response to the humiliations experienced by the poor, unemployed and socially excluded. Despite an enlightened human rights Constitution, if citizens are treated as consumers and left to the vagaries of the market PP mechanisms are likely to fail as they do not address the real social issues at the root of the discontent.     

中国青年政治意识的未来发展

青年政治意识作为社会政治现象中的一个特殊方面,对中国、中国特色社会主义乃至中国特色社会主义政治的长远发展都具有重要的现实意义。以社会主义公共意识为基础,以主体性、发展性为一般属性,以政治性、积极性和行动性为特殊属性的政治行动意识作为主体政治心理走向政治人格的重要中介,是中国青年政治意识发展的未来取向,以政治参与意识为中心的青年政治行动意识培养是中国青年政治意识未来发展的重要路径。     

Breastfeeding interventions in Kansas: A qualitative process evaluation of program goals and objectives

Across the state of Kansas, eighteen public health departments received funding through the 2011 Breastfeeding Grant Initiative to start a breastfeeding intervention. The main objective of this study was to evaluate the progress toward program goals and objectives. This study was a process evaluation. Qualitative data were collected from recipient health departments at two time-points during the program year. Structured, open-ended questions were asked through telephone interviews. This study examined: (1) progress toward program goals and objectives, (2) problems encountered during implementation, and (3) evaluation measures employed to assess program impact. All health departments reported making significant progress toward program goals and objectives and reported successful collaboration with other healthcare providers. The use of breast pumps, educational classes, and professional training of staff were reported as providing the best outcome in the promotion of breastfeeding. The majority of respondents did not measure program impact. From a public health perspective, it is important that infants receive breast milk for the first six months of life. It appears that goals and objectives set a priori guided health departments with the administration of their breastfeeding program. Results may be used to enhance and sustain delivery of breastfeeding support programs in Kansas communities.     

Social dilemmas: When self-control benefits cooperation

Individuals in a social dilemma may experience a self-control conflict between urges to act selfishly and their better judgment to cooperate. Pairing a public goods game with a subtle framing technique, we test whether perception of self-control conflict strengthens the association between self-control and cooperation. Consistent with our hypothesis, cooperative behavior is positively associated with self-control in the treatment that raised the relative likelihood of perceiving conflict, but not associated with self-control in the treatment that lowered the likelihood. These results indicate that it is important to understand the role of self-control in cooperation.     

论公共政策效能的衰减机制

公共政策效能衰减分为有效衰减和无效衰减两种形式。公共政策效能有效衰减是公共政策效能运行规律的反映,而无效衰减是在公共政策效能没有正常释放的情况下发生的,是影响公共政策目标实现的主要因素。公共政策共同体中,不同行为主体之间行为取向的多元化和行为方式的分散化是公共政策效能无效衰减的主要原因。公共政策共同体中各行为主体以理解为目的的交往活动,是减少公共政策效能无效衰减的重要途径。现有制度设计上的不完善,导致公共权力一定程度上的垄断化、碎片化和异质化,这是造成公共政策效能无效衰减的根本的原因。打造有利于公共政策共同体中各行为主体在平等互动基础上的有效的和全方位、深层次交往的制度性平台,实现公共权力在组织上、资源上和功能上的整合是克服公共政策效能无效衰减的根本途径。