市场定位战略的综合模型研究

本文构建了帮助企业界定有竞争力的定位战略的综合模型,即市场定位方法的钻石模型.本文认为,定位涉及三个关键任务:(1)准确识别目标顾客的需要并确定定位的外延或范围;(2)明确企业在定位主张中强调的顾客收益和价值;(3)制定相应的4P战略以支持定位主张.因此,市场定位需要沿着三个维度展开:(1)制定定位战略的程序;(2)在程序维度的每个具体步骤上需要完成的核心任务;(3)任务维度的每个具体举措所涉及的4P范畴.钻石模型就是整合了这三个维度的理论框架.本文对钻石模型的理论优势和对营销实务的指导作用进行了实证检验.     

对两权分离改革范式的十大实证性批判

两权分离改革范式的根本错误 ,不仅在于理论上缺乏行为分析性 ,更在于在实践中所引发的众多难题 :颠倒了自然人产权奠定法人产权的历史关系 ;没有解决国企所有者缺位的核心问题 ;延误了我国非国有企业的制度建设与全面成长的历史机遇 ;违背了世界经济发展的历史事实和基本趋势 ;没有彻底触动政治体制 ;没有解决不合理的社会关系 ;增大了我国制度变迁与经济发展的交易费用 ,没有解决国企企业家成长的制度问题 ;导致经济发展中短期化行为放大 ;社会资产缺乏理性投向。两权分离改革范式导致中国至今的经济改革走样 ,给经济发展带来现实与潜在的巨大危机与困难     

Does the availability of child care influence the employment of mothers? Findings from western Germany

There is a vast empirical literature investigating the effects of child care costson female employment. Day-care costs are usually treated as a reduction infemale wages and are supposed to reduce a woman's propensity to participatein the labor market. In this paper we argue that an analysis of the effects ofchild care on the employment of mothers in Germany should focus on theavailability rather than the affordability of care, due to peculiarities of theGerman day-care regime. Our empirical findings cast doubt on the effectivenessof the current German day-care regime. Specifically, we question the extent towhich it enables mothers to participate in the labor market.     

立足服务 改革基层人口计划管理机制

基层人口计划是各级人口计划的基础 ,也是落实人口计划时的执行计划 ,它直接影响到家家户户。现行基层人口计划的管理措施中 ,有些地方亟待完善。改革现行基层人口计划管理机制 ,让群众自愿选择生育时间已成为计划生育工作发展的必然要求     

Involvement of Ministries of Health in Health Service Coverage Decisions: Is England an Aberrant Case?

This article examines the involvement of ministries of health in making health service coverage decisions in Denmark, England, France and Germany. The study aims to inform debate in England about the feasibility of reducing perceived ministerial and bureaucratic ‘interference’ in decisions affecting the National Health Service, based on interviews with senior government officials and other health system stakeholders. Ministries of health differ in their involvement in health system governance and coverage decisions (‘the benefits package’), reflecting differences in institutional arrangements. In all four countries, organizations at arm's length or independent from government are either involved in providing technical advice to the ministry of health or have been mandated to take these decisions themselves. However, ministries of health occasionally intervene in the decision‐making process or ignore the advice of these organizations. The Department of Health in England is not an aberrant case, at least in relation to coverage decisions. Indeed, ministries of health in Denmark and France play a larger role in making these decisions. Public pressure, often amplified by the media, is a shared reason for ministerial and ministry involvement in all four countries. This dynamic may thus limit the feasibility of attempts to further separate the NHS from both the Department of Health and wider political pressures.     

我国农村基本公共卫生服务的均等化发展

以制度化设计为重点的均等化公共卫生服务可以减少居民消费不确定性,促进社会公平和稳定,是国外经济社会发展政策的普遍趋势。我国农村公共卫生服务从均等化发展的目标来衡量,仍面临城乡环境差距较大、卫生资源布局不合理等诸多障碍,因此,必须加大改革力度,从推进农村公共服务设施与城市衔接、加强农村基础设施投入和完善农村医疗卫生体系等重点领域进行突破,全面推进农村公共服务与城市的融合。     

大学生群体对社会工作职业声望评价探析——以四川农业大学本科生为例

为了解社会工作目前的职业声望,本文通过问卷调查了作为社会先进群体的大学生对社工的职业声望评价。调查结果显示,大学生自身所持有的价值观、择业要求会影响对职业的评价,对社工本身的了解程度也是影响因素之一。笔者因此建议通过大力加强社工价值教育,扩大舆论宣传和提高社工福利等措施来提高社工的职业声望。     

社区管理与服务专业主干课程建设研究

社区管理与服务在我国城乡和谐社会建设中具有重要的地位,但由于属于新兴专业,其课程设置目前仍有待完善之处。这些问题包括总体社区工作课程过多且存在一定重复,忽略社区服务的具体环节和技巧教育,以及各课程之间相互区隔缺乏沟通联动等。笔者以为社区管理与服务专业的主干课程,当以社区工作服务群众时所需的技能体系为基础进行设计。具体包括强化社区服务各环节技能的训练,并打破现有课程之间的藩篱,在不同的课程之间,尤其是社区工作专业技巧课程之间建立起前后的承接关系。     

经典公共领域的重塑及建构——以网络媒介兴起后的网络公共领域为例

新时期,由网络媒介技术迅猛发展带来了经典公共领域范畴的重塑或新生。因此,在此探讨经典公共领域的重塑主要特指网络公共领域,广义上还应包含因网络媒介影响的其它生活场域。本文力求运用解释学方法阐释新时期网络媒介的兴起带来了经典公共领域的重塑,并尝试提出中国理想网络公共领域的构建建议。     

Rhetorical Theory and the Critique of National Identity Construction

A striking feature of scholarship on national identity is the relative absence of rhetorical theory, or theory related to the persuasive dimensions of discourse, especially given the fact that rhetorical theorists have been concerned with the manufacturing of public opinion and collective identity for over two millennia. To address this absence, this article discusses how rhetorical theories dealing with narrative theory, the social construction of publics, rhetorical constraints, ideology critique, public memory, political history and post-national identity help both to illuminate and critique emergent patterns of national identification.