《墨子》的思维语言艺术

《墨子》是战国时期墨家著作的总集。由墨子初创,墨子后学增益。现存53篇,9万余字,包含多种文体类别。本文从《墨子》全书,勾勒其思维语言艺术,认为其文字表达具有3个重要的特征,即是准确性和鲜明性,生动性和简练性,理趣性和功利性的统一。在中国古籍浩瀚的思维语言艺术历史长河中,具有独特的原创性价值和意义,值得仔细品味,借鉴传承。     

新公共治理理论的形成、演进及进路探析

在当前公共行政领域,“治理”一词可谓广受欢迎,对“治理”的研究也风生水起。从治理的定义、概念,或是从治理的外延和具体内涵,对治理的研究和应用是千变万化、层出不穷,这种现象恰恰反映了我们这个时代呈现出的多元化特征。首先,我们将论证新公共治理理论的形成是受新自由主义思想和后现代文化的影响;其次,我们将求助于公共行政思想史对作为公共行政领域的三个范式之间的演进逻辑进行分析,即对传统公共行政、新公共管理和新公共治理的演进进行一个深入的挖掘,从而对当前公共行政领域盛行的新公共治理理论有一个更加深刻的认知;最后,我们将对新公共治理理论能否解决当前的公共行政困境进行一个必要的探索。     

“We are the land:” An analysis of cultural appropriation and moral outrage in response to Christian Dior’s Sauvage scandal

By analyzing the online social construction of Christian Dior’s 2019 Sauvage ad, the present study contributes to the literature on public relations and diversity from the perspective of cultural appropriation, a research line that has remained unexplored. The study builds on Coombs and Tachkova’s (2018) recommendation for a theoretical and practical delineation between crises related to products, services and operations, and scandals (crises that spur moral outrage). The results reveal that the online users’ perceptions of cultural appropriation require communicative approaches that differ from previously employed crisis communication practices. A primary and secondary type of moral outrage were found to thrive in the aftermath of the scandal. The foundation of the primary moral outrage constituted perceived injustice, exploitation, and controllability, as users attributed a high level of responsibility for a corporate scandal they deemed preventable. The secondary type of moral outrage revealed the users’ concern about injustice, referred to as double standards vis-à-vis the cultural appropriation of ethnic groups that had not been historically marginalized. Implications for theory and practice are discussed.     

Public relations and place branding: Friend,foe or just ignored? A systematic review

Communication about places is typically termed place branding and is generally situated within the marketing discipline. However, in practice, place branding shares many commonalities with public relations. It involves relationships with a wide range of stakeholders, reputation management, and communication campaigns that involve no direct sale of a product. While some have noted the parallels between place branding and public relations, the intersection of these two fields has not been reviewed empirically. This study examines the relationship between public relations and place branding by exploring how scholars in each field have conceptualised and represented the other in their research publications. A systematic review of 378 journal articles, published from 1988 to 2018 in 18 selected journals from both fields, was conducted. This research shows that while there is a significant conceptual crossover between the two fields and they work together in practice, the place branding literature largely treats public relations as a promotional tactic rather than a disciplinary body of knowledge. Conversely, outside of public diplomacy research, public relations has shown little interest in places and place communication, and there is limited research applying public relations theories and concepts to places. This paper adds to current knowledge on the interdisciplinarity of public relations theories and concepts and how public relations is perceived outside its own field and suggests new possibilities for interdisciplinary research on place communication.     

The change process to agile public relations

Despite agility’s increased importance for public relations, the change process from traditional, hierarchically structured public relations to a dynamic agile entity has not yet been comprehensively investigated. This article tackles the research desideratum by discussing this change process from a structuration-theoretical perspective. The subsequent empirical analyses via two qualitative studies from the field of corporate communications focus on the perspective of consultants. These experts support the communication management in this change process with their expertise and neutrality, which the public relations departments themselves lack. Thus, consultants are key contacts for an explorative analysis of the change process toward more agility. In the first study, 39 consultants were interviewed about the change processes that they have guided in order to transform public relations into an agile department. The subsequent case study focuses on an internationally active medical technology manufacturer and analyzes their experience with consulting throughout the agile change process in their public relations department. The results show that the concept of recursiveness is central to the successful implementation of agility in public relations. Expressed in the language of structuration theory, consultants aim to develop rules and resources as modalities that describe an agile structure and then translate them directly into actions. These modalities are continuously developed via sprints, a dynamic process that results in the constant adaptation of the agile structures until the desired result is achieved. The results illustrate the advantages of a neutral, outside authority for the implementation of such a change process.     

Serving public interests and enacting organizational values: An examination of public interest relations through AARP’s Tele-Town Halls

Public interest relations (PIR) is an approach to public relations scholarship and practice that contributes to the social good by integrating the concept of public interest into organizational goals and values. The need for PIR was emphasized during the COVID-19 pandemic as publics looked to organizations for information about a variety of topics (e.g., symptoms, vaccines). AARP created a series of tele-town halls to communicate with its publics, who are considered to be members of a “vulnerable population” during the pandemic. In order to understand how AARP’s Coronavirus Tele-Town Halls reflected the practices of PIR, I completed a critical thematic analysis of 28 virtual sessions that were hosted in 2020–2021. The analysis, which was guided by the tenets of PIR, found that AARP’s communication (1) highlighted common life course milestones of its publics, (2) emphasized the quality of the information, and (3) provided avenues to engage with the organization and its experts. Based on these findings, I developed theoretical implications that reflect a critical perspective on PIR and suggest future research avenues that seek to build this ethical and socially meaningful approach to public relations.     

Internal public relations’ role with workplace,spirituality, and religion

This article argues that public relations ought to lead the integration of spirituality and religion in an organization’s workplace. Because no model of this opportunity exists for internal public relations (a.k.a. employee relations or internal communication), this article looks at scholarship about spirituality and religion in the workplace to show links among organizational performance, employee engagement, and public relations operations, particularly that focused on employees. From this research-based approach, guiding principles for public relations’ lead role in integrating spirituality and religion in an organization’s workplace and an operational framework for internal public relations are given so public relations professionals can make the integration reality and effective for all.     

民艺采风与民艺之变

中国有着悠久的民间艺术采风传统。在不同时期,采风者对于民族民间艺术的立场、态度与方法是有所不同的,而这些不同又对民族民间艺术的发展带来深刻的影响。通过对采风活动的反思与观照,不但有助于当代中国非物质文化遗产的保护与传承,而且有助于当代中国人确立更为合理的文化观和艺术观。     

论新公共管理改革内容的国情适用性

新公共管理改革对一国国情的适用性受多种因素制约,新公共管理内容本身是一个重要方面。新公共管理改革的不同内容对借鉴国的国情有不同的适用性。其中,观念文化的变革最难,体制机制次之,技术工具相对容易。按照改革内容的不同特点和适用性要求,我国在推动政府转型和行政管理现代化的过程中有选择地借鉴新公共管理是完全可能的。     

从“沉默权”看公权力在宪法上的“举证责任”

从＂沉默权＂的制度作用可以追踪到现代国家之中公权力所必须承担的宪法意义上的举证责任。以宪法内容的权力—权利两分法角度观察,该种举证责任在既定的宪法秩序之中产生,分为权力分配与设立中的＂肯定式举证＂和公民权利限制中的＂否定式举证＂。在当代国家,这两种举证责任的承担方式主要是通过立法（广义法律）进行,其结论的合法性主要来自于既定的立法程序。进而,公权力在宪法上的举证责任,于宪政秩序的建设中也就承担着合法性之证明的作用。