Filmic public relations for a global audience: The United Nations and The Blue Vanguard

The project investigates the use of documentary film as a public relations tool by the United Nations (UN) for worldwide promotion of its first peacekeeping intervention in response to the Suez crisis of 1956. Specifically, it undertakes a historical investigation into the communicative purpose of the 1957 documentary film, The Blue Vanguard, which was made by the UN Department of Public Information (UNDPI). Beyond the interest connected with the intervention in the Suez crisis, the film is significant in the history of the UN’s global public relations since it was one of the first films made for the UN by UK film director, Thorold Dickinson, who arrived as Chief of Film at the UN in October 1956.The author argues that Thorold Dickinson used the documentary to make a radical public information proposition to a global audience on behalf of the United Nations. Specifically, the public relations discourse and cinematicity in The Blue Vanguard reminded a global audience that achieving peace required a new level of cultural tolerance and global co-operation, involving codes of judgement beyond the nationalistically-determined registers of the time.     

Turkey’s Twitter public diplomacy: Towards a “new” cult of personality

This study examined how Turkey uses social media as a tool for public diplomacy and how the state’s soft-power efforts have recently changed on the global stage. The researchers constructed a dataset of 2769 Twitter posts by the Turkish government’s most influential public diplomacy accounts. The analyses revealed that the focus of Turkey’s Twitter public diplomacy has become concentrated on the Middle East and North Africa (MENA) region and is thematically focused on the political values embodied by the Turkish president. The findings suggest that public diplomacy remains to be the diplomacy of the government, not of the public, and social media is used as just another tool for propaganda, not as a means of engagement with foreign publics. Further, the findings indicate the emergence of a “new” cult of personality in public diplomacy and point out the instrumental role of social media in changing the dynamics of leader-follower relationship. The study contributes to public relations theory and practice by advancing the burgeoning public diplomacy scholarship at the intersection of social media and relational approaches.     

What drives a tough call: Determining the importance of contingency factors and individual characteristics in communication executives’ stance decision-making through a conjoint analysis

To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. This is the first-ever conjoint analysis applied to advancing the contingency theory of strategic conflict management by examining the relative importance of key contingency factors as determined by practitioners with varied individual characteristics. This study investigates: 1) the relevant importance of and dynamics between three key contingency factors (i.e., external threats, organizational characteristics, and dominant coalition characteristics); 2) the influence of individual characteristics (e.g., gender, experience, and personal ethics) in stance decision-making process; and 3) how different types of organizational stances (i.e., general stance, action-based accommodation, and qualified-rhetoric-mixed accommodation) are determined by these contingency factors and individual characteristics in different conflict situations. Results generated among our communication executive participants include: individual characteristics (i.e., gender, ethics and social responsibility, whistleblowing tendencies, and over 20 years in the communications field) are influential for their strategic conflict management decision-making. Implications for refining the contingency theory and unearthing complex public relations decision-making processes via novel statistical techniques are discussed.     

In search of message design best practices: The Silver Anvil Award winners archive

We investigated specific award-winning public relations efforts to derive best practices that bridge industry practices with academic research and pedagogy. The data for this project were the winning entries for the annual Public Relations Society of America's (PRSA) Silver Anvil Award, which is considered the top award recognizing excellence in public relations. We found, however, that the archive of award winners does not provide sufficiently definitive information about what defines any public relations discourse genre or why any genre as used is “excellent.” This archival research provides us with a key rationale for employing rhetorical, narrative, and linguistic theories prospectively to guide public relations message design and planning, theories which hitherto have been used to judge campaigns post hoc or retrospectively.     

Saints and sinners: Competing identities in public relations ethics

Public relations ethics is confused and often superficial in its approach, relying heavily on traditional theory, with only occasional reference to more recent developments in professional ethics, particularly feminist and global ethical perspectives.     

Vision and state health department public relations practitioners: Prepared to lead?

Visions are important to organizational effectiveness. Although providing vision has been identified as one of the behaviors that best captures organization-wide public relations leadership, little public relations research has focused on vision. Similarly, state health departments have drawn little interest among public relations scholars even though states are a central part of the nation's public health system. This study addressed the perceptions of the top public relations professionals at state health departments concerning vision and their involvement in the visioning process. The practitioners were nearly unanimous in their belief that organizational visions are important. However, results indicate that some top public relations practitioners at state health departments are not prepared to make optimal contributions to the visioning process. In order to take full advantage of opportunities to serve as organization-wide leaders, public relations practitioners should seek out information about visioning in order help chart their organization's future and enhance their careers.     

The older the bolder: Does relative age among peers influence children’s preference for competition?

Having been relatively old at school tends to have a long lasting positive effect on professional achievement, in particular in competitive environments (sports, politics). We investigate the roots of this pattern and study whether the relative age position of children at school plays a role in shaping their preference for competition. We run a controlled experiment in high schools across two states in Australia. Our participants are students who are the very oldest or very youngest in their classroom. We elicit their preference for competition using the Niederle and Vesterlund (2007) task and find evidence of an effect of relative age. This effect is concentrated on male students. We find no differences in self-confidence, and risk attitudes between relatively old and young students. These results suggest that the observed pattern may come from pure preference for competition.     

女性在田野调查中的性别处境研究

当研究者进入田野，田野对象就会试图将研究者放置在一个位置上，而研究者也会给自身寻找一个适合的位置．田野对象对研究者的定位反映的即是一般的社会性别价值。通过对12位女性研究者进行访谈，拟了解女性研究者是否因自身性别而遭受困境，其性别先前理解又是如何影响她对于性别差别遭遇的反应的。结果发现，虽然处于不同的年龄、专业领域，拥有不同的生活阅历，女性研究者在田野中的经验却有着相似之处。即她们的专业角色被忽视，更多地被视为传统女性的角色。在这一现实背景下，为了使研究能够顺利进行。女性研究者通常的选择是表现得有礼貌或者不得不忍气吞声。     

The Political Economy of Social Insurance: Towards a Fiscal‐Centred Framework

This article draws attention to social insurance (SI) as a revenue raising institution, and explores the potential merits of drawing on new fiscal sociology for studying the development of SI systems. This is done by revisiting previous research conducted in Germany, the USA, Finland and Israel and by offering a new reading of their findings. The reviewed cases support two interlocking claims drawn from new fiscal sociology to the study of SI. The first is that state actors may perceive SI as an extraction instrument and employ it to advance fiscal and/or economic interests other than covering the costs of SI schemes. The second is that the design and management of contribution policies for such purposes may have substantial ramifications for the development of SI schemes. In addition, while current understandings tend to associate fiscal concerns with welfare state retrenchment, this article shows that they can also play a major role in driving welfare state expansion.     

Translating Spirituality: Universalism and Particularism in the Diffusion of Spiritual Care from the United States to Israel

Research on the transnational diffusion of ideas and practices shows how cultural objects go through translation, adaptation, and vernacularization when implemented in new localities. Less attention is given to the translators themselves and their heterogeneous and often conflicting visions. Drawing on the notion of transnational social fields (TSF s), this article investigates how cultural objects get vernacularized differently in different parts of the TSF , demonstrating how processes of translation reflect larger social and political struggles over questions of identity. As a case study, we focus on the attempt of actors from Israel and the United States to institutionalize spiritual care in Israeli health‐care organizations. The analysis reveals how spiritual care functioned as a porous cultural object, open to a wide range of interpretations and debates. While actors in New York saw in spiritual care the opportunity to bridge to Israeli Jews and create a global Jewish identity, Israeli actors split between using spiritual care as a vehicle for creating a local Israeli Jewish identity and seeing in spiritual care the opportunity to establish universal identities, broader than the Jewish one. The disagreement and conflicts between the groups influenced the translation process, turning it into a contentious struggle that involved different positions on the continuum between particularism and universalism.