Dangerous liaison or perfect match?: Public relations and social marketing

This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect of the overall field of marketing. Working from definitions of social marketing as a profession and academic discipline, it reviews approaches, including textbooks, from the two disciplines in order to compare and contrast their strengths and weaknesses, to examine their perceptions of each other, and to identify the opportunities and challenges that social marketing represents for public relations. The paper also looks at what social marketing might learn from public relations. It concludes that public relations should look at improving the relationship as a matter of urgency in order to augment professional practices; to open up employment opportunities in an expanding market for social marketing expertise; and to improve the social reputation of public relations.     

Does familiarity breed contempt?: Analyses of the relationship among company familiarity,company reputation,company citizenship,and company personality on corporate equity

The effects of familiarity have received little attention in the areas of public relations. This study used structural equation modeling (SEM) to predict the influence of familiarity on corporate equity, which is measured by willingness to invest in a corporation or purchase its products or services using several mediating variables such as citizenship, reputation, and personality. The Roper Corporate Reputation Scorecard was used to study these variables using an online panel survey from NOP World of 1500 participants. Results found familiarity does have a positive relationship in each industry regarding citizenship, reputation, and personality. In addition, the latter three variables had a significant positive effect on corporate equity.     

递阶双因素模型估计信用组合一致性风险

当信用组合内资产个数较少时,基于Gordy提出的粒度调节方法计算的组合风险量度VaR将严重被低估,从而高估一致性风险量度预期短缺ES。本文利用Taylor展开式改进粒度调节方法,提高估计ES的准确性;并且假设行业因素是宏观经济因素的线性函数,由此保证了组合不变性的条件,从而扩展单因素模型为递阶双因素模型,提高相关性估计准确性,解决了单因素模型高估经济资本的问题。模拟结果显示递阶双因素模型的优越性,特别是组合内资产规模较小时,改进的效果更明显。     

基于全供需网协同的制造企业供应商绩效评价体系研究

目前中外学者围绕供应商绩效评价体系的研究很多,但如何选择合理的评价指标以构建适应于企业发展需求的供应商评价体系仍然是诸多制造企业困惑的难题。越来越多的企业开始意识到单靠企业自身实力已很难在日趋激烈的市场竞争中取胜,只有依靠全供需网组织的协同发展才可能取得成功。本文在对大量国内外供应商评价体系相关文献回顾和对多家自主及合资品牌制造企业实态调研的基础上,首先搭建了适应全供需网发展需求的制造企业协同模型,并建立了一套客观公平、易于操作的基于全供需网协同的制造业供应商绩效评价体系,为加强企业合作的共赢效果和全供需网的可持续发展具有较强的指导与借鉴意义。     

论我国戒毒模式中社会工作者的角色

本文主要分析了社会工作者在我国目前的几种戒毒模式中可以扮演的角色和实现途径。社会工作者在自愿戒毒模式中的角色是服务提供者和倡导者,在强制戒毒模式中的角色是协调者,在劳教戒毒模式中的角色是咨询者和组织者,在TC戒毒模式中的角色和功能是支持者。     

A bio-psycho-social model of successful aging as shown through the variable “physical activity”

In this article, we present and explain a bio-psycho-social model of successful aging with subjective well-being as a criterion of a successful aging process. We focus on physical activity because it is a crucial behavior. Physical activity can support successful aging in two different ways: first, due to its physiological and cognitive effects, and Second, an older person can enhance subjective well-being (SWB) while being physically active. The model points out that an older person can regulate SWB. To do this, an older person should set and pursue personally and culturally valued goals. The strength of the association between setting a goal and goal pursuance, respectively, and SWB depends on the extent a person is able to satisfy psychological needs (autonomy, competence, relatedness). But, the decision as to which goal will be set and pursued does not belong to the older person exclusively. The bio-psycho-social model explains that the chance to enhance SWB is restricted by personal dispositions (e.g., physiological constitution, psychological factors) and social–structural constraints (e.g., predominant stereotype of aging, facilities especially for target groups). Funding credit: Landesstiftung Baden Württemberg gGmbH [Landesstiftung Foundation]     

基于改进Feltham-Ohlson模型的公允价值会计信息相关性研究

2007年始在我国上市公司实行的新会计准则的核心之一是引入与国际趋同的公允价值计量属性。本文运用Feltham-Ohlson模型原式及作者提出的演化式,以我国A股上市公司为样本,实证探究新会计准则下公允价值会计信息的相关性。     

流动感知对青年社会态度的影响生活质量的双中介效应

社会转型的过程中不可避免地带来阶层的流动以及利益分化。在社会转型过程中,个体对未来的主观预期影响着个体的方方面面。尤其对于青年而言,由于背负着扮演好多方社会角色的压力,对未来流动的预期影响着他们对社会的主观评判。基于此,文章运用2017年中国社会状况综合调查的数据,使用双中介模型,以衡量生活质量的两个维度——公共服务获得感和生活满意度作为中介变量,研究了青年流动感知对其社会态度的影响及其作用机制。研究发现,预期向上流动的青年往往抱有更为积极的社会态度;进一步地,这一效应通过提高青年的公共服务获得感和生活满意度两个中介机制实现。预期向上流动的个体在主观上不再受限于阶层的固化,他们会认为自己能够打破阶层之间的界限,因此往往会更容易从社会提供的公共服务和自我的生活中获得满足,从而提高他们对社会的评价。此外,双中介模型也丰富了文章的研究结论,即流动感知通过影响公共服务获得感,进而影响生活满意度,最后影响社会态度。这也说明了生活满意度的来源之一是对公共服务的获得感。这一研究启示我们在变化的时代中要重视培育“青年积极公民”的政策制定和格局建设。     

皖北地区现代化经济体系的构建难点与突破策略

现代化经济体系的构建是应对当前经济发展难题的关键手段之一.通过构建熵值-耦合协调度模型与灰色关联度模型对皖北地区现代化经济体系构建情况进行研究.研究结果表明:皖北地区在收入分配、环境治理与营商环境方面的不足是制约其现代化经济体系构建的关键因素;城乡协调发展、生态保护与开放发展方面的诸多劣势,对现代化经济体系的构建影响明...     

冲突视角下运输订单商业竞争战略研究

运用图模型理论研究冲突视角下中欧班列运营过程中运输订单商业竞争战略,构建“渝新欧”班列运营商、“苏满欧”班列运营商和昆山IT企业之间的商业竞争冲突模型。利用TOPSIS法评估班列的运输效率,确定决策者偏好,通过计算均衡解获得符合各决策者利益的理性对策。借助灵敏度分析研究决策者偏好改变对模型冲突结果的影响。研究表明:在竞争中,运输效率较低的一方可以通过降低价格弥补自身劣势而获得订单;运输效率较高的一方只有通过降价才能获得订单。该研究为班列运营商提供利益冲突中的商业竞争战略,能为顾客企业选择高效合理的运输线路提供有效的战略决策,同时亦能为宏观调控者规范市场、提高市场运输效率提供有效的政策启示。