中国背景下CSR与消费者购买意向关系的实证研究

当今,积极的社会责任行为已经成为企业获得消费者认同和创造竞争优势的重要来源.尽管现有研究已经证实,企业社会责任对消费者的购买意向确实存在显著影响,但是对企业社会责任在消费者层面的影响机制、消费者对企业社会责任的心理反应等方面的研究仍十分有限,对这些问题的实证研究则更是缺乏.本文试图构建一个包含企业社会责任行为、良好公司声誉、消费者企业认同和消费者购买意向在内的概念模型,并通过结构方程模型方法对模型进行实证检验,以探索企业社会责任对消费者购买意向产生影响的内在机理.研究结果表明,企业社会责任行为不仅对消费者购买意向产生直接的正向影响,还可以通过良好的公司声誉和消费者对公司的认同感对消费者购买意向产生间接的正向影响,而且,间接作用的强度要远远大于直接作用;公司声誉和消费者企业认同是企业社会责任行为对消费者购买意向起影响作用的中介变量.     

基于经营绩效评价表的经营绩效评价体系

本文具体介绍了20世纪90年代在美国兴起,并迅速推广应用的企业经营绩效评估法——BSC(BalancedScorecard)法,并着重探讨了BSC法的核心与优势。BSC是建立在“综合平衡观”、“战略观”基础上的综合绩效评估体系,它除了传统的财务绩效衡量指标外,还融合了三类非财务绩效衡量指标,包括顾客导向、企业内部业务流程、学习创新与成长等长期性绩效指标。BSC突破了传统绩效评估的局限性,也超越了单纯的绩效评价功能,它把传统意义上的业绩评价还原于企业的竞争能力,把管理绩效和长远发展规律紧密联系起来,是对传统绩效评价观念与模式的一次重大改革。     

中国管理学学术期刊的发展与未来展望——以《南开管理评论》十年发展为例

本文通过回顾《南开管理评论》十年发展历程,对期刊的定位、特色进行了总结。采用文献计量学的方法,对《南开管理评论》从1998年到2007年十年间刊发文章的被引频次、影响因子、五年影响因子等数据进行分析,重点评价了《南开管理评论》在中国管理学期刊中的学术影响和地位,并且通过分析管理学学术期刊面临的形势,展望了未来的发展方向。文章的主要目的在于提出一些中国管理学学术期刊发展的共性问题,并且希望能辅助探索管理学学科领域的发展规律。     

经理声誉考虑、任务关联性和长期报酬激励的效果研究

为研究如何激励经理努力提高企业未来业绩,假设经理承担着两项任务:声誉激励其提高企业当前业绩,报酬激励其提高未来业绩;在多任务委托代理模型框架下,本文研究了声誉和长期报酬对经理提高未来业绩的激励效果.本文把企业业绩分为当期业绩和长期(即未来)业绩,并假设委托人目标是长期企业业绩最大化,而不是当期业绩最大化.同时本文对经理努力成本函数的假设有重大改进:给出了经理长期和短期努力的具体的成本函数形式,考虑了两种任务即努力间的关联性情况,假设长期努力和当期努力有不同的成本系数.目前相关模型的成本函数最多只能满足以上三个条件中的前两个.因此,运用本文多任务委托代理模型分析得出的结论更明确、直观,并且更符合实际.本文发现,经理不同努力的成本、两项任务之间的关联性对经理的努力行为选择有重要的影响,要激励经理提高企业长期业绩,应该减少经理长期努力的成本或者弱化当期激励.     

Finding the path beyond reputation repair: A structural topic modeling analysis of the crisis communication paradigm in public relations

This research utilizes computational methods to examine crisis communication scholarship from 2010 to 2020 in two studies with a census of all articles in Public Relations Review and the Journal of Public Relations Research (n = 1293 articles, 7400,685 words). Results indicate crisis scholarship has expanded beyond its prior focus on reputation repair. Situational crisis communication theory and image repair are compared in volume of scholarship and methodological affinity. Social media, SCCT, and media relations are identified as central topics within crisis communication scholarship.     

An Empirical Investigation of the Malcolm Baldrige National Quality Award Causal Model

The objective of this research is to test the theory and causal performance linkages implied by the Malcolm Baldrige National Quality Award (MBNQA). The survey instrument used a comprehensive set of 101 questions that were directly tied to specific criteria in the 1995 MBNQA Criteria. Results reported here represent the first published article that tests the MBNQA performance relationships and causal model using comprehensive measurement and structural models. In general, our research concludes that (1) The underlying theory of the MBNQA is supported that “leadership drives the system that causes results”; (2) Leadership is the most important driver of system performance; (3) Leadership has no direct effect on Financial Results but must influence overall performance “through the system”; (4) Information and Analysis is statistically the second most important Baldrige category; (5) the Baldrige category, Process Management, is twice as important when predicting customer satisfaction as when predicting financial results; and (6) a modified “within system” set of five Baldrige causal relationships is a good predictor of organizational performance.     

Simple Bounds on the Value of a Reputation

We introduce entropy techniques to study the classical reputation model in which a long‐run player faces a series of short‐run players. The long‐run player's actions are possibly imperfectly observed. We derive explicit lower and upper bounds on the equilibrium payoffs to the long‐run player.     

Measuring economic competence of youth with a short scale

We present a 12-item scale measuring the cognitive component of economic competence and document the psychometric properties of the scale. Using a data set with >12,000 secondary school students in Germany, the scale shows high discriminatory power and covers a wide range of ability levels. Analyses of ‘Differential Item Functioninǵ show no item bias across key demographic characteristics, and scores show meaningful associations with scores obtained from adjacent test instruments. Student-level correlates mirror estimates documented in earlier literature as well as results relying on a more extensive version of the scale with 31 items. The presented short scale enables researchers and practitioners to efficiently measure economic competence of youth.     

Name order effects in measuring adolescent social networks using rosters

Recent studies have found order effects in social network data collection, where later names on a roster receive fewer nominations. Some thus argue for randomizing name orders or sampling peer names for survey rosters. We model order effects as biases in nomination choices and demonstrate observational and experimental methods for assessing these biases and illuminating their mechanisms. Employing these lenses, we find little evidence of order effects on eight sociometric questions in four middle school cohorts over six waves. To inform future work, we investigate aspects of the survey situation that may amplify or attenuate order effects. Analyzing these moderating forces offers guidance for detecting, understanding, and mitigating order effects in future research.