The Design and Introduction of Product Lines When Consumer Valuations are Uncertain

This article presents a model of the design and introduction of a product line when the firm is uncertain about consumer valuations for the products. We find that product line introduction strategy depends on this uncertainty. Specifically, under low levels of uncertainty the firm introduces both models during the first period; under higher levels of uncertainty, the firm prefers sequential introduction and delays design of the second product until the second period. Under intermediate levels of uncertainty the firm's first product should be of lower quality than one produced by a myopic firm that does not take product line effects into consideration. We find that when the firm introduces a product sequentially, the strategy might depend on realized demand. For example, if realized demand is high, the firm's second product should be a higher‐end model; if demand turns out to be low, the firm's second product should be a lower‐end model or replace the first product with a lower‐end model.     

生物药品制造行业竞争战略影响企业绩效的时滞效应研究——基于VAR模型的脉冲响应分析

本文利用中国医药生物制品上市公司2003年1季度-2012年1季度的季度财务数据进行了验证性因子分析,构建了差异化和低成本两个因子以反映公司的竞争战略。在此基础上,利用向量自回归(VAR)和脉冲响应的思路考察了战略制定及实施后企业的绩效表现,确定了战略绩效的滞后程度。研究发现:竞争战略影响企业绩效表现出一定的时滞效应;且差异化战略影响企业绩效的滞后期长于低成本战略;同时竞争战略影响企业绩效具有持续性,即竞争战略能够给企业带来持续的竞争优势,且差异化战略影响企业绩效的持续时间相比低成本战略也更长。最后,实证结果还发现,在医药生物制品行业,差异化战略相比低成本战略实施难度更大,风险更高,实施成功的可能性越小。     

含期权的最优投资消费决策

当投资对象中含有期权时如何安排自己的投资和消费是当前投资者所面临的实际问题。本文在Black-Scholes模型假设的市场条件下,假定投资者的投资对象中含有一个欧式看涨期权,讨论了在该情形下投资者如何进行投资和消费的问题。建立效用最大化模型,应用最优控制原理得到了关于指数效用函数的最优投资消费策略,另外还得到了投资者的套期保值策略,并对这两种策略进行了对比,得到了它们之间的关系式。最后给出了数值示例验证了最优策略优于套期保值策略。     

非同类企业竞争与合作策略收益模型及风险分析

在比较同类企业竞争策略模型与合作策略模型的基础上,讨论了价格的信息作用,分析了合作策略收益更大和风险并不随之增加的原因。然后以现代决策理念为出发点,探讨了企业最大利润与企业条件的关系,提出了与企业单位变动成本和生产能力条件相适应的合理最大利润的概念,对“理性企业的假设”赋予了“追求与企业条件相适应的合理最大利润”的新含义。据此设计了非同类企业产量分配函数,建立了适用性更广的非同类企业合作策略最佳收益模型,并给出了随市场价格变化的企业最佳应对策略。最后用1个算例来直观体现合作策略的优势。     

基于区间数大小不能直接判定的灰矩阵博弈的策略优超及其最优解研究

对于区间灰数大小不能直接判定的灰矩阵博弈G(⊗)={S₁,S₂,A(⊗)}问题,其策略优超和纯策略求解问题的关键在于A(⊗)中区间灰数大小判定准则的设定与判定方法的设计。本文运用灰色系统思想和系统工程的理论,揭示了人们在灰信息条件下的博弈心理与博弈决策规则,根据区间灰数势关系的判定规则,提出了灰数势意义下的策略优超法则,定义了纯策略解。最后,以商业银行贷款动态损失准备金计提为案例,对其灰势意义下的策略优超和纯策略解问题进行了研究。     

Demand and Production Management with Uniform Guaranteed Lead Time

Recently, innovation‐oriented firms have been competing along dimensions other than price, lead time being one such dimension. Increasingly, customers are favoring lead time guarantees as a means to hedge supply chain risks. For a make‐to‐order environment, we explicitly model the impact of a lead time guarantee on customer demands and production planning. We study how a firm can integrate demand and production decisions to optimize expected profits by quoting a uniform guaranteed maximum lead time to all customers. Our analysis highlights the increasing importance of lead time for customers, as well as the tradeoffs in achieving a proper balance between revenue and cost drivers associated with lead‐time guarantees. We show that the optimal lead time has a closed‐form solution with a newsvendor‐like structure. We prove comparative statics results for the change in optimal lead time with changes in capacity and cost parameters and illustrate the insights using numerical experimentation.     

零售市场价格策略的演化博弈分析

基于一个三阶段Hotelling博弈模型:位于[0,1]线性城市两端的零售A和B第一阶段同时选择价格策略变量,第二阶段确定价格的大小,第三阶段由消费者选择零售商。应用演化博弈论进行研究,分析了零售市场价格策略的演化稳定性。     

The effect of cognitive diversity on the illusion of control bias in strategic decisions: An experimental investigation

By integrating cognitive diversity into debiasing literature, this paper contributes towards opening the black box of executive judgment. Based on information processing theory we investigate the role of cognitive diversity in strategic decision making. We apply a vignette-based experimental research design to examine the effect of cognitive diversity in teams on decision maker's illusion of control. The results of these experiments provide evidence for a positive influence of high cognitive diversity for debiasing judgment while similarly indicating no such effect for groups with low cognitive diversity. These findings suggest that group composition aspects can play an important role for improving judgment in decision making teams and open promising new avenues for studying debiasing in behavioral strategy research.     

指令驱动市场中非知情交易者的最优交易策略

在非对称信息下,综合非知情交易者对资产价值的预期、私人估值及资产价值波动,构造指令驱动市场价格形成的动态模型,给出非知情交易者指令提交策略的解析解,并依此描述了非知情交易者对资产价值预期的动态更新过程.研究发现:私人估值和资产价值波动通过影响非知情交易者最优策略,使得市场进入不同均衡状态;在每个均衡状态下,非知情交易者根据资产价值的预期变化更新交易策略,进而引起知情交易者策略调整,特别地,使得知情交易者被挤出市场成为可能.进一步分析表明,私人估值、资产价值波动及知情交易者比例对市场流动性的影响依赖于每个均衡中限价指令执行风险的差异.     

捆绑策略对于低性能产品引入的价值

如何将低性能产品(低吸引力产品)引入现有高性能产品进行销售已成为企业关注的重要问题,尤其是当低性能产品具有各种边际成本结构以及顾客表现为在更长时间域理性选择购买时机的行为时.研究了捆绑策略对于低性能产品引入的价值,考虑了不引入低性能产品(只销售高性能产品)的基准策略以及引入低性能产品(同时销售两种产品)的完全捆绑策略、分开销售策略与混合捆绑策略.结论显示:当低性能产品的边际成本较低以及与高性能产品之间的竞食性较强时,不引入低性能产品对企业更有利.当低性能产品具有中等(较低)边际成本且与高性能产品之间的竞食性较弱时,企业应当采用混合捆绑策略引入低性能产品.此外,还分析了完全捆绑策略与分开销售策略的适用范围.