市场定位战略的综合模型研究

本文构建了帮助企业界定有竞争力的定位战略的综合模型,即市场定位方法的钻石模型.本文认为,定位涉及三个关键任务:(1)准确识别目标顾客的需要并确定定位的外延或范围;(2)明确企业在定位主张中强调的顾客收益和价值;(3)制定相应的4P战略以支持定位主张.因此,市场定位需要沿着三个维度展开:(1)制定定位战略的程序;(2)在程序维度的每个具体步骤上需要完成的核心任务;(3)任务维度的每个具体举措所涉及的4P范畴.钻石模型就是整合了这三个维度的理论框架.本文对钻石模型的理论优势和对营销实务的指导作用进行了实证检验.     

从生态思维方式三个视角分析社会主义核心价值体系

社会主义核心价值体系已成为学术界研究的热点。如何从新的角度深入理解社会主义核心价值体系,是研究走向纵深的必然要求。通过生态思维方式,基于生态学研究理论与方法,运用开放性、预见性、和谐性的思维视角解读社会主义核心价值体系,领悟普遍联系性、永恒发展性、对立统一性等特征。运用生态思维方式解读社会主义核心价值体系,具有一定的理论价值和实践意义。     

教派主义与叙利亚危机教派化机制浅析

关于教派因素在叙利亚危机中作用的现有研究多持工具论观点,忽视了教派身份认同被精英工具化的必要条件以及教派动员的微观机制。本文认为,教派因素确非叙利亚危机爆发的根本原因,但阿萨德家族统治时期叙利亚社会长期积累的教派间利益分流、社会区隔和敌对情绪,一定程度上构成了危机教派化的前提条件和大众动员的最初框架。2011年叙利亚危机爆发伊始,民间自发的地方性教派动员和暴力已然出现。叙国内外精英通过不同政策迅速直接或间接介入民间自发性的教派动员,制造或强化了历史积累和新近出现的教派敌意、利益冲突、能力、机会等因素,触发并加剧了“安全困境/暴力螺旋”和“群体内—群体间交互作用”两大机制,最终导致了危机的教派化。     

A bibliometric analysis of operations research and management science

Bibliometric analysis is the quantitative study of bibliographic material. It provides a general picture of a research field that can be classified by papers, authors and journals. This paper presents a bibliometric overview of research published in operations research and management science in recent decades. The main objective of this study is to identify some of the most relevant research in this field and some of the newest trends according to the information found in the Web of Science database. Several classifications are made, including an analysis of the most influential journals, the two hundred most cited papers of all time and the most productive and influential authors. The results obtained are in accordance with the common wisdom, although some variations are found.     

Substance use disorders and referral to treatment in substantiated cases of child maltreatment

Parents with substance use disorders (SUD) require treatment and support in order to provide children with appropriate care and protection. Using the 2012 National Child Abuse and Neglect Data System (NCANDS), this paper analysed 464 313 substantiated child maltreatment reports to determine (i) the proportion and characteristics of reports involving substance abuse; and (ii) the child and caregiver/perpetrator (C/P) characteristics that predicted referral to treatment as recorded in service plans. Findings indicate that 12% (N = 53 234) of maltreatment reports involved C/P SUD. Yet, of those reports, only (19%) (N = 10 088) were referred to substance abuse treatment as part of their service plan, indicating a large gap between those who need treatment and those who receive it. This finding is important given that parental SUD is consistently linked to poorer child outcomes. Amongst other variables, reports indicate that C/P with co‐occurring emotional disturbance were three times more likely to be referred to treatment for SUD as part of service plans. Additional research is needed regarding the characteristics that distinguish C/P who receive referrals for SUD treatment in substantiated cases of child maltreatment.     

我国残疾人服务体系的完善对策

中国残疾人服务体系亟待完善。推进残疾人服务体系建设必须注重发展的均等化与体系的一体化,设施的标准化与内容的规范化,队伍的专业化与评估的科学化,资源的多元化与管理的合理化。     

城管执法冲突的三方感知与对策建议——以昆明市五华区为例

从1997年全国第一个综合执法试点建立到现在,城管队伍已经经过了15年的发展。新闻媒体上越演越烈的城管执法冲突事件,给这个直面大众的城市管理部门蒙上了一层阴影。本文以昆明市五华区为例,探究执法者、被执法者以及第三方(其他城市居民)的心理情感和冲突感知,据此剖析城管执法冲突发生的原因,并从转变执法理念、完善法制建设、提高人员素质、调整执法方式、加强舆论宣传等方面提出解决冲突对策。     

Whither practice-near research in the modernization programme? Policy blunders in children's services

In this article, we lament the effects of practice-distant research and associated policy initiatives on contemporary children's services in England. In the last decade, as a result of high profile inquiries into non-accidental child deaths, statutory children's social care services in the UK have been subject to a wide-reaching ‘modernization’ programme. We studied decision-making in the high blame environment of local authority children's services. Our research sought to examine the relationship between performance management and the impact of anticipated blame within the decision-making practices of those providing, supervising and managing these services. We show that systems and technologies can be developed which both assist the users in their daily work and achieve desired organizational goals, but without an ethnographically informed, practice-near approach, unsafe work regimes and practices can ensue.     

Quality and Reliability in Top-event Estimation: Quantitative Fault Tree Analysis in Case of Dependent Events

This article deals with the quantitative Fault Tree Analysis (FTA) and the estimation method of the top-event in case of dependent events. It aims at addressing two main issues: (1) the decomposition of variability for the top-event according to several error components linked to the estimation of the top-event and sources of internal and external variations for a complex system; and (2) the definition of a Performance Measure Independent of Adjustment in order to set the quality of the top-event as a complex measure of the system failure. A simulated study applied to the health system is also carried out.     

未成年人犯罪对青少年价值观的诘问

分析认识青少年人生观、价值观扭曲的现实，是做好青少年思想道德教育工作的必要前提。运用了全国未成年犯调查资料，对未成年犯和中学生的价值观进行了比较。结果显示：不良的媒介偏好、偶像崇拜、闲暇意愿以及不正确的成功取向、交友倾向等方面的比例均是未成年犯明显高于中学生。研究认为应积极应对大众传媒不良信息对青少年的深层渗透，重视同伴教育在青少年价值观形成中的作用和道德实践。