Unmanaging public relations: Reclaiming complex practice in pursuit of global consent

Globalisation raises numerous problems for contemporary public relations theory. In a world where the geographic reach of organisations routinely spans cultures and nation states and where issues of culture, economics and politics are inseparably intertwined, the discipline of public relations has established a distance from the immediacy of the marketplace, failed to fully engage with discussions of culture. By taking a relentlessly managerialist approach, theorists have also failed to recognise the true complexity of public relations practice and this has marginalised aspects of practice that, though nebulous and intangible, are none the less real. This paper argues that attention needs to shift towards the complexities of practice, in order to recapture and theorise a distinctive occupational field with the aim of better understanding the relationship between universal humanising principles, on the one hand, and the purposive demands of capital, on the other; the attempt to theorise how public relations makes profitable sense in society. The paper was prompted by the author's reflections on auto-ethnographic research into the public relations field, part of an ongoing research project.     

Communicating Global Activism

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development regimes offers a fruitful area for understanding how communication practices can help create a new politics. The Internet is implicated in the new global activism far beyond merely reducing the costs of communication, or transcending the geographical and temporal barriers associated with other communication media. Various uses of the Internet and digital media facilitate the loosely structured networks, the weak identity ties, and the patterns of issue and demonstration organizing that define a new global protest politics. Analysis of various cases shows how digital network configurations can facilitate: permanent campaigns; the growth of broad networks despite relatively weak social identity and ideology ties; transformation of individual member organizations and whole networks; and the capacity to communicate messages from desktops to television screens. The same qualities that make these communication-based politics durable also make them vulnerable to problems of control, decision-making and collective identity.     

“文化大革命”期间党的指导思想存在着两个发展趋向吗?——评《论“文化大革命”期间党的指导思想的两个发展趋向》一文

"文化大革命"时期是一个大动乱的时期.这一全局性错误之所以会发生,并且延续十年之久,是由于毛泽东同志在指导思想上陷入了无产阶级专政下继续革命的泥淖之中难以自拔,而全党又自觉不自觉的接受了毛泽东的错误思想所致.这期间党的一些领导人包括毛泽东本人在内虽然也有一些正确的想法和做法,但都不能上升到指导思想高度去认识.事实上,整个十年文革期间也不存在一个与无产阶级专政下继续革命理论相对立的所谓正确的指导思想.所以,说"文化大革命"期间党的指导思想存在着两个发展趋向是难以成立的.     

长三角区域文化整合与区域经济合作初探

区域文化整合对促进长三角区域经济合作至关重要。分析了长三角区域文化整合的基础和现状,探讨了文化整合对区域经济合作的促进作用。在此基础上,提出以文化整合促进长三角区域经济合作的四个举措：文化圈的共建、文化产业的共赢、文化组织的共荣以及文化成果的共享。     

交际策略的教学与运用

语言交际教学法的目的是提高学习者的交际能力。然而 ,作为交际能力的一个重要组成部分———策略能力 ,却被教师们忽略。交际策略的可教性依然是个有争议的问题。本文首先陈述交际策略的重要性 ,以便唤起教师的注意力 ;其次 ,分析影响学习者交际策略使用的因素 ;第三部分提出了交际策略的教学方法     

译者责任和文化现实

纵观中国的翻译史 ,不难看出译者在各个历史时期都发挥了不可替代的作用。然而 ,不同时代的译者所发挥的作用是不同的 ,因为他始终受到社会文化现实的影响和制约。本文结合当今时代特点 ,提出译者要对祖国语言负责 ,对祖国文化负责     

《说文解字》“女”部字及其文化内涵

《说文解字》是我国析字形、解字义、辨读音的文字学专著。本文在对284个《说文解字》中“女”部字及女性文化相关字进行全面考察的基础上,依据《说文解字》中“以类相从,以义相贯”的分类原则,建构“女”部字分类体系,将其分为姓名、称谓、婚嫁、女性价值评判标准、中性字五个类别;通过《说文解字》与《现代汉语词典》中“女”部字对比,研究“女”部字形义变化;探讨“女”部字中反映出的古代女性主流社会地位和古代婚姻制度。     

Interfamily economic exchange: A function of culture or economics?

This study explores differences in inter-household exchange of goods and services in Anglo- and Mexican-American families controlling for income level and for ethnicity. The extent of such exchange, its perceived importance to the family's quality of life, satisfaction with the exchange, and the relation of persons in the exchange process are examined. Significant differences are found more often between higher income Anglo- and Mexican-Americans than between low-income families, both in the family providing goods and services for others and in the receipt of them. Higher income Mexican-American families are more likely than their Anglo- counterparts to exchange with relatives. Ethnic effects are more prevalent in higher income households than in low-income households. Economic effects are more predominant than ethnic effects.This study contributes to interregional Agricultural Experiment Station Research Project NC-128, Quality of Life as Influenced by Area of Residence. Cooperating states: Arizona, California, Colorado, Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, Nevada, Ohio, Texas.Flora L. Williams' current research interests include income adequacy, financial problems, and indicators of change in economic well-being. She is an Associate Professor, Consumer Sciences and Retailing, Purdue University, West Lafayette, IN 47907.     

纵向沟通中隐性信息获取的激励兼容机制研究

下属隐性信息的获取是确保上级决策者有效决策的一个重要基础,现有的研究未能解决隐性信息获取的效率与预算平衡的两难问题。本文通过确认决策者的作用,在分析模型中引入决策者成本,并借鉴政府征收“所得税”的思路,不仅解决了隐性信息获取的真实性,而且解决了原有方案未能同时兼顾的预算平衡、利润最大化以及向下属转移损失等问题。     

二战被掠文物返还的法律基础及相关问题

第二次世界大战期间被掠夺或者被非法转移文物的返还问题近年来引起了国际社会的广泛关注。本文概要介绍了国际社会的相关实践,分析了中国被掠文物返还的法律基础,并探讨了中国收回被掠文物的途径和方法。作者认为,虽然在这个领域里缺乏直接的法律依据,但一些国际条约的相关规定和国际组织的宣言、建议仍可以作为我们与相关国家之间进行谈判的指导原则;收回被掠文物的主要途径除政府间达成双边或多边协定外,还包括有关国际组织的协调、民间机构的广泛参与和受害者的诉讼等。