Narrative persuasion by corporate CSR messages: The impact of narrative richness on attitudes and behavioral intentions via character identification,transportation, and message credibility

The current study examines the persuasiveness of narrative richness in messages about acts of corporate social responsibility (CSR). Specifically, we apply theory about narrative persuasion to the domain of corporate communication. Focusing on Coca-Cola’s clean water project, a cross-national experiment (n = 659) was conducted in which the narrative richness and the source cue of a CSR message were manipulated, and the effects on (a) message processing (specifically via character identification, transportation, and credibility), (b) attitude towards the company, and subsequent (c) behavioral intention were measured. Considering the global nature of Coca-Cola, the experiment was simultaneously fielded in the United States and the Netherlands to verify the generalizability of our findings. Robust results in both countries suggest that narratively rich CSR messages can indirectly improve the attitude towards the company and thereby encourage behavioral intentions via character identification and transportation, irrespective of the source cue (company vs. news media). Importantly, message credibility was not compromised by the narrative richness, while being the strongest predictor of company attitude.     

Participatory analytic hierarchy process for resource allocation in agricultural development projects

In the framework of 2030 Agenda sustainable agriculture plays a central role. In the field of international aid the participatory approaches to assessment, research, management and budgeting have been widely studied and applied in the last decades, mostly because international aid initiatives, in all their relevant phases from planning through implementation, monitoring and evaluation, are faced with the problem of identifying initiatives that could be successfully and sustainably implemented. The present paper investigates the use of a modified form of analytic hierarchy process, namely the participatory analytic hierarchy process, as a tool for choice criteria elicitation and resource allocation in the framework of an operational planning for agricultural development projects in the Dioceses of Goma, Nord Kivu, Democratic Republic of Congo. During our research, we were able to make use of most frequent inconsistencies in pairwise comparison matrixes in order to stimulate the debate, to adjust local preferences and to build consensus across the group. From an operational point of view, the PAHP methodology was also suited for training the project team and for identifying a shared resource allocation pattern, which matches the existing international guidelines for agricultural development in the region.     

制约三江源地区生态移民迁入地可持续发展的因素

由于三江源地区社会发展的特殊性,在移民进入后迁入地同样面临如何实现可持续发展的问题。本文运用实证分析和规范分析相结合的方法,分析得出后续产业发展缓慢,生态补偿机制建设滞后,生态环境建设难度大,人口增长过快,教育落后、人力资本匮乏,地方政府行为能力建设滞后是制约迁入地实现可持续发展的因素。     

Complementarity between CSR dimensions and innovation: behaviour,objective or both?

This research assesses the impact of combining the economic, social and environmental dimensions of the corporate social responsibility (CSR) on firm innovation. In particular, we test whether the three dimensions of CSR (economic, social and environmental) are interrelated (behavioural complementarity), and whether their joined adoption will generate super-additive innovation performance effects (objective complementarity). To that end, we draw on the Community Innovation Survey (CIS) for Spain during the period 2009–2014. The analyses confirm behavioural complementarity among the three dimensions of CSR, as well as differences on objective complementarities depending on the innovation performance measure considered. In particular, the combination of the social dimension with any of the two others (economic and environmental) is the one that gives the best results in terms of radical innovation, whereas both the economic and environmental dimensions of CSR seem to be fundamental to foster incremental innovation. These results have implications for academics and practitioners, since they provide useful guidelines for the design of CSR in order to enhance firm innovation.     

浅析我国农村育龄妇女流动的人口学价值

本文分析了改革开放以来出现的农村育龄妇女向城市流动的现象,阐述了这种流动对生育观转变、婚姻质量改善和人口经济结构变革产生的积极作用     

Two-Level Hierarchical Transportation Networks: A New Set of Problems and Practical Applications*

This paper defines and solves a set of new problems for two-level hierarchical transportation networks. Given a set of points, the objective is to find the path of a primary link such that a weighted sum of the lengths of the perpendiculars from each point to the primary link and the distance between the feet of the two extreme perpendiculars is minimized. The perpendiculars are the connecting or secondary links and the primary link could be a straight line or a curve. The paper provides an algorithm and computational results for the case in which the primary link is a straight line. Implementation approaches are also discussed.     

Knowledge Representation and Reasoning in a Real-Time Operational Control System: The Shipboard Piloting Expert System (SPES)*

This paper describes a knowledge representation approach and reasoning implementation in a real-time knowledge-based control system (KBCS) for navigating ships in restricted waters. This shipboard piloting expert system (SPES) is being developed as an intelligent node in Sperry Marine's ExxBridge integrated ship's bridge system (IBS) for Exxon Shipping Company tankers. The SPES is intended to provide decision support to ships' navigation officers while piloting large vessels in restricted waters, and to reduce the information overload under which they labor, by incorporating local, transit-specific, and shiphandling knowledge, and by providing requisite decision support in a timely fashion. As such, the system provides decision support to (1) senior ships' pilots training junior pilots; (2) ships' masters training junior deck officers in the essentials of good piloting and shiphandling; and (3) watchstanding deck officers utilizing the system's on-line reminder and assist capabilities, or off-line simulation and contingency planning functionality.     

MODIFIED STEPPING-STONE METHOD AS A TEACHING AID FOR CAPACITATED TRANSPORTATION PROBLEMS

This paper extends the standard stepping-stone method to the case of capacitated transportation problems. The purpose is to offer an alternative to network-oriented or simplex-based methods (such as the out-of-kilter and upper-bounding techniques) often used in handling the capacitated transportation problem but generally beyond the scope of introductory decision sciences courses. The proposed procedure is based on the simple stepping-stone method and requires only a few modifications in the cost/assignment matrix and some alterations in the pivoting rules. As such, it is much easier to understand and apply than the above-mentioned solution algorithms. It therefore can serve as an effective tool for teaching capacitated transportation problems. Two numerical examples illustrate applications of the proposed method, procedures for sensitivity analysis, and comparisons with linear programming.