语境因素在电视广告中的应用研究

研究语境因素对于电视广告有着十分重要的意义 ,电视广告的成败很大程度上取决于语境因素的应用 ;语境因素中的三个方面在不同的电视广告中应有合理的表现 ;电视广告的交际模式包含了电视广告主和电视广告观众之间的双向交流 ,电视广告观众的语境因素对电视广告有一定的反作用。     

Missing data and forecasting in multivariate time series: An application of the common components dynamic linear model

Summary The paper deals with missing data and forecasting problems in multivariate time series making use of the Common Components Dynamic Linear Model (DLMCC), presented in Quintana (1985), and West and Harrison (1989). Some results are presented and discussed: exploiting the correlation between series, estimated by the DLMCC, the paper shows as it is possible to update state vector posterior distributions for the unobserved series. This is realized on the base of the updating of the observed series state vectors, for which the usual Kalman filter equations can be applied. An application concerning some Italian private consumption series provides an example of the model capabilities.     

Economic Determinants of Net International Migration in Western Europe

This paper aims to estimate theinfluence of economic determinants on netinternational migration in Western Europe inthe period 1960–1998. Net migration rates(i.e., population growth minus natural increase,divided by the midyear population) constitutethe dependent variable. The economicdeterminants used in this study are GDP percapita, unemployment, and average educationallevel (amount of human capital) of thepopulation. Time series regression models havebeen used in country-specific analyses. Inaddition, a pooled cross-sectional time seriesanalysis has been made. The analyses suggestthat GDP per capita has a positive effect andunemployment a negative effect on a country'snet international migration.     

地方电视台电视编辑特色栏目策略

地方台必须将视角放远,充分考虑地方的实际情况和自身条件,用战略的眼光规划和设计自己的特色栏目,以提高电视特色栏目的市场占有率。一个成功的电视特色栏目从其命名、制作、播出,直到退出电视节目市场,有着特色栏目的市场生命周期。所以,任何电视特色栏目的生命力都在于发展,是一个动态的过程,必须用发展的方式去经营电视特色栏目,才可能获得成功。     

当代中国影视创作文化的病症审视

当代中国影视艺术取得了突出的成就,同时也存在着诸多病症,如文化意识滞后、缺乏现代文化品格以及精英意识作祟、大众文化品格难立等等,影响着中国影视文化的进一步繁荣发展.只有以多元的文化立场如实反映多元的生活现实、满足多元的审美需要,将引导与适众相结合、批判与弘扬相结合,从而完成启蒙大众、服务大众等多重文化使命,才是中国影视创作未来的发展方向和必由之路.     

Approximation of density functions by orthogonal series with grouped data

Summary Letg(x) andf(x) be continuous density function on (a, b) and let {ϕ_j} be a complete orthonormal sequence of functions onL ₂(g), which is the set of squared integrable functions weighted byg on (a, b). Suppose that over (a, b). Given a grouped sample of sizen fromf(x), the paper investigates the asymptotic properties of the restricted maximum likelihood estimator of density, obtained by setting all but the firstm of the ϑ_j’s equal to0. Practical suggestions are given for performing estimation via the use of Fourier and Legendre polynomial series. Research partially supported by: CNR grant, n. 93. 00837. CT10.     

A hybrid ARIMA and support vector machines model in stock price forecasting

Traditionally, the autoregressive integrated moving average (ARIMA) model has been one of the most widely used linear models in time series forecasting. However, the ARIMA model cannot easily capture the nonlinear patterns. Support vector machines (SVMs), a novel neural network technique, have been successfully applied in solving nonlinear regression estimation problems. Therefore, this investigation proposes a hybrid methodology that exploits the unique strength of the ARIMA model and the SVMs model in forecasting stock prices problems. Real data sets of stock prices were used to examine the forecasting accuracy of the proposed model. The results of computational tests are very promising.     

基于小波分析的石油价格长期趋势预测方法及其实证研究

本文将小波方法引入到油价长期趋势的预测中,利用小波多尺度分析的功能,提出了一种可以较为准确地根据油价时序列预测其未来长期走势的方法。这种方法的优点在于可以准确地提取油价的长期趋势,从总体上把握油价的非线性波动特征,从而能够很好地利用油价时间序列的历史数据,开展对未来一段时期内的多步预测。实证研究中,对Brent油价开展了时间跨度为1年的趋势预测,并将预测结果与ARIMA、GARCH、Holtwinters等方法得到的结果进行了比较,表明了基于小波分析的长期趋势预测法的预测能力是其他方法所不能比拟的,反映了本文所建立的石油价格长期趋势预测方法的有效性。     

仿射模型、广义仿射模型与上交所利率期限结构

本文以上交所利率期限结构从1996年6月至2003年2月的周样本数据作为分析对象,发现样本期内利率期限结构的平均形状是上斜的,而短期利率的基本趋势是下降的,说明长期债券具有较高的风险金。然后利用卡尔曼滤波法,实证分析了连续时间的两因子仿射、广义高斯仿射利率模型。结果表明模型下的利率期限结构与实际观测到的利率期限结构形状基本相同,说明模型能够反映利率期限结构的横截面特征。但两个模型对1,2,3,5,7年期利率的预测误差表现出一定序列相关性,说明模型还不能够很好地描述利率期限结构的时间序列特征。     

存在风险容差约束的模糊投资规划研究

在模糊不确定环境下,利用证券价格为梯形模糊数的模糊AR时间序列预测证券价格,描述市场运动趋势,将半绝对偏差风险约束调整为模糊松弛约束,在均值-半绝对偏差框架下,构建出目标函数服从梯形模糊数的可能性分布,风险约束为模糊松弛约束的模糊投资规划,并求得了有效性前沿。采用上证50的15只指标股进行实证检验,表明:规划可以给投资者带来较高的投资满意度水平;规划考虑了市场趋势,具有决策的针对性;风险的容差水平体现了投资者自身评定程度,在不同的市场行情下,风险容差水平具有不同的作用;规划比均值-半绝对偏差模型具有更高的有效性前沿,更加具有投资的针对性。