Editors’ letter: New research and opportunities in public relations and visual communication

We are proud to present four articles exploring the intersections of public relations and visual communication as a way to move both fields forward, together and separately. The articles focus on health communication, crisis communication, social media, and corporate social responsibility, and the editors end with concrete suggestions for future research, including expanding theory and methodological applications.     

"Visual Basic程序设计"教学方法探讨

Visual Basic程序设计是高校非计算机专业学生的一门公共基础课,由于其比较抽象,在教学过程中存在很多问题.文章就如何激发学生编程兴趣和提高实践教学效果进行了有益的探讨,并提出了相应的解决办法.     

视觉文化背景下商业插画教学研究

随着社会的不断发展与进步,视觉文化背影下的商业插画作为一种信息传播方式,其表现形式越来越多样,应用领域越来越广泛,市场对插画人才的需求量也越来越大。高校作为商业插画人才的主要培养基地,应积极顺应市场导向,充分结合市场实际,不断调整和改进商业插画的课程设置、教学模式和教学方法,培养出满足市场需求的高素质插画设计人才。     

由VB6.0导入Windows系统编程设计

主要介绍用VB开发Windows应用程序时,界面设计应遵循的一些原则,如何建立数据输入确认以及代码优化、错误处理编码的方法.     

Examining the differences between the use of wearable cameras and traditional cameras in research – a research note

Abstract

Photographic images allow data to be captured from an alternative perspective. Traditional, manual cameras are the most common method of recording photographic data, however, innovative technology is changing the way in which photographs can be collected. Wearable cameras enable a vast amount of photographic images to be captured, automatically, without user interaction. It is often assumed that photographic research methods are used for a similar purpose, engage participants in a similar way and yield a similar outcome, however, there are various differences between the use of traditional, manual cameras and innovative, wearable cameras. This research note offers a unique contribution to the literature by highlighting the differences between the use of traditional, manual cameras and wearable, automatic cameras within research.     

Browsing the culture: membership and intertextuality at a mormon bookstore

This paper argues that organizational and local host cultures are related through the intertextual performance of membership. It proceeds by claiming that organizations may be usefully read as intertexts, and that the relationship between organizations and their environments is enacted by speakers as they negotiate their multiple identities in talk. These claims are then used to analyze the intertextual performance of membership at a Salt Lake City, Utah bookstore owned by the Mormon church. The analysis demonstrates how: (1) organizational routines surrounding the interpretation of product serve as performances of host-cultural membership; (2) communication among and between store employees and customers clarifies types of host-cultural identity; and (3) the management of controversial texts enacts the organizational environment. The analysis is intended to mark an intersection between organizational and cultural studies by demonstrating how organizations potentially function as sites for the reproduction of interpretive communities, conducted through the use of cultural texts.     

VB访问数据库的方案比较

简单讨论一下用Visual Basic访问数据库的几种方案,让使用VB的用户更好的了解VB与数据库的访问接口,在开发时选择更有利的方案。     

面向对象数据库管理系统VFP 课堂教学显示界面的控制技术

Visual FoxPro是高等院校计算机专业或计算机相关专业的基础课.文章论述了在VFP多媒体教学中显示界面的重要性,并从Visual FoxPro的课堂教学出发,阐述了教学显示界面的前景颜色、背景颜色、字体、字号的控制技术.     

Educational indicators and occupational achievement

Many sociological and economic studies assume that the variable, Highest Grade Completed in School, is by itself an adequate measure of people's education for the purpose of explaining their occupational achievement. Use of Highest Grade Completed as the sole measure of education has at least two major shortcomings. It assumes people have (1) learned the same amount of (2) the same thing in an academic year. Supplementary education indicators are identified and tested to see if they have a substantial impact on occupational prestige or earnings. Background social statuses and Highest Grade Completed are controlled for in this test. Only measures of subject matter studied in high school or college have a statistically significant relationship with occupational achievement net of Highest Grade Completed and social background variables. Highest Grade Completed is quite adequate in measuring the impact of education on occupational achievement without help from the measures of subject matter studied.     

An Evaluation of Instruction in Visual Imagining on the Written Spelling Performance of Adolescents with Learning Disabilities

Recent research has evaluated the utility of teaching potentially covert strategies to mediate overt performance. As an extension of this developing literature, the current study used a multiple-probe design to evaluate the effects of instructing in a visual imagining strategy on correct written spelling responses with three adolescents with various learning disabilities. After the participants were presented with the textual target stimuli, they were instructed to imagine the word in their head before writing it down. All three participants demonstrated improvements in spelling after this instruction, but two of them required additional consequences to meet the mastery criterion.