Engaging publics in the mobile era: A study of Chinese charitable foundations’ use of WeChat

WeChat, the most widely used social mobile application nowadays in China, marks the advent of a mobile communication age that has reshaped Chinese people’s lifestyles. Understanding Chinese nonprofits’ communication performance on WeChat is a nascent field of study that calls for public relations scholars’ attention and investigation. By observing the most transparent Chinese charitable foundations, this study conducted a quantitative content analysis to examine their use of WeChat for dialogic communication with publics. Particularly, this study examined the dialogic features employed on the official WeChat accounts of these foundations as well as the public engagement functions fulfilled by their WeChat posts. The findings indicate that the dialogic potential of WeChat has not been fully utilized by the Chinese foundations. The official accounts have been relatively successful in fulfilling the provision of useful information toward interested publics, but most of them still have not created a dialogic loop with their audience. The WeChat posts primarily act as information sources but also perform the salient function of calling upon actions. In addition, certain communication strategies were identified in the posts to attract audience attention and to promote organizational activities, such as the incorporation of multimedia content and popular online events.     

Political information use on WeChat and political discussion in China: toward a networked political discussion model

This study was conducted to test the relationships between WeChat (a popular Chinese mobile SNS) and a number of variables including the structural features of users’ networks, the use of political information on WeChat, political discussions, and political attitudes. The results of this study showed that the use of political information by WeChat users on this platform affected their political discussions and political attitudes. Furthermore, both positive and negative WeChat political discussions mediated the effects of the use of political information on political attitudes. Additionally, the connectedness of networks significantly lowered the likelihood of individual users to comment negatively on politics. These findings indicate that WeChat users with diverse social networks are more likely to engage in positive political discussions than in negative political discussions. The theoretical and practical implications of this study are discussed.     

微信与高校思想政治教育创新初探

随着互联网技术的发展和智能手机的普及,微信逐步演变成新的网络社交工具。在此背景下,微信对大学生的影响越来越深刻,也必将对大学生思想政治教育的时效性和有效性带来一系列挑战和机遇。高校与思想政治教育工作者要顺应时代,树立微信视域下思想政治教育工作新理念,建立微信集群,利用微信构建高校大学生思想政治教育工作的长效机制。     

移动互联时代的互动规则变迁 以微信聊天中的语音—文字选择为例

本文以微信聊天中的语音—文字选择为例,试图揭示移动互联时代的时空分离特征及宏观文化背景对个体社会交往产生的影响,丰富戈夫曼互动仪式理论的相关内容。通过半结构式访谈发现,可以将互动中使用的类别化印象整饰技术视为线下差序格局的线上建构,互联网的时空分隔与重组机制则通过影响互动情境而影响互动关系：首先,语音成为高位者对低位者进行随意表达的特权,双向的规避仪式单向化为低位者的义务,强化了互动秩序;其次,微信互动的去共同情境化使情境压力降低,情境积累的必要性减弱,产生依托相对地位的简易互动规则;最后,互动情境的不确定性及互动结果的固态化导致低位者安全感不足而回避语音方式。     

国内微信的本体功能及其应用研究综述

微信是近两年我国学界研究的热点问题。我国的微信研究主要集中在三个方面：一是本体问题,主要分析微信的属性、传播特征等;二是功能问题,主要探索微信的社会功能、社会影响等;三是应用问题,主要研究微信在商业上、政务上应用的可行性和方法等。我国的微信研究具有实践导向性、多层面性、多学科性等特点,但也存在肤浅性、功利性和滞后性等问题与不足。未来的微信研究需要重点从微信与公民表达、微信与舆论、微信犯罪与治理,以及国外微信发展等方面进行拓展与深入。     

Numerical method for means of linear Hawkes processes

Abstract

Linear Hawkes processes are widely used in many fields and means are the basic and critical information of them. However, there is little research on linear Hawkes processes’ means. In this paper, we present a numerical method based on the Laplace transform and inverse Laplace transform for means of linear Hawkes processes. The advantage of this method is that whatever the kernel function is, we can always obtain the numerical solutions of means for a linear Hawkes process. In addition, this numerical method provides the basic information of linear Hawkes processes by means. As an application, the numerical method is applied in a WeChat network model.     

微信社群对高校思想政治教育的影响及提升效力策略

随着信息网络技术的突飞猛进,微信成为高校师生群体广泛使用的思想交流工具。微信社群对高校师生的思想政治教育具有深刻影响,它丰富了教育载体,开拓了工作新平台,提升了亲和力,增强了便捷性。但是,微信社群也带来一些消极影响,它动摇了教育主体的权威性,不良信息易引发思想混乱,碎片化信息削减了思想政治教育的实际效力,微信依赖影响心理认知发展等。应从加强思想政治教育工作者队伍信息能力建设,精选信息并增强微信交流场域吸引力,建立立体式教育网络促进心理认知发展,整合资源完善长效运行机制4个方面提升微信社群对高校思想政治教育的效力。     

知识型微信社群用户参与动机对参与行为的影响

知识型微信社群是移动社交时代用户进行交互式学习的新型虚拟社群.文章依托社会心理学经典的动机过程理论“自我决定理论”,从自主需求、关系需求和胜任需求三个维度,构建了参与动机对参与行为影响的理论模型.通过网络问卷测量和结构方程模型检验得出结论:学习动机、社交动机、成就动机对用户参与行为有着显著正向影响,兴趣动机和互惠动机并不直接影响用户的参与行为,其中兴趣动机通过学习动机的中介作用、互惠动机通过社交动机和成就动机的中介作用间接地影响社群用户的参与行为.     

微信支持下的大学物理翻转课堂的教学设计研究

文章从理论和技术层面分析了微信与翻转课堂结合的必然性,阐述了微信支持的大学物理翻转课堂模块设计,详细探讨了微信支持下的大学物理翻转课堂教学活动的设计,结论对促进大学物理翻转课堂应用模式的丰富和完善具有一定的借鉴价值。     

嵌入与融合:"两微一端"视域下工会干部媒介素养的培育研究

"两微一端"(微信、微博、移动客户端)是"互联网+"背景下开展工会工作的新平台和新载体。通过对广东工会组织"两微一端"的实践剖析发现,工会干部对新媒介认知存在畏惧困难情绪、惯性依赖心理,媒介选取和运营呈现较大能力差异,媒介制作内容同质性较高、原创性较低。当前工会干部媒介素养尚处于初级发展阶段,要真正实现新媒介技术嵌入与工会干部媒介素养提升的深度融合,需要从技术嵌入到理念提升、个体发展到组织培育两个路径构建培育体系。