The Trouble With Triumph: Discourses of Governmentality in Mainstream Media Representations of Urban Youth

The Assets Coming Together for Youth project conducted a critical discourse analysis of mainstream media depictions of Jane-Finch to better understand the discursive strategies used to constitute urban youth. Although a substantive body of literature investigates the negative discourses, little analysis interrogates the nominally positive discourses deployed by mainstream media. The findings suggest that the sociopolitical significance of these nominally positive discourses may go uncontested and pose a challenge to communities advocating for policies to support urban youth development. These discourses are examined using governmentality theory to reveal how racialized narratives of individual triumph re/produce troubled communities.     

以言行事——从言语行为理论解析公益广告语的动态功能

公益广告传播带来的社会效益使得公益广告的社会价值得到了社会的认可和公众的青睐。文章以Austin和Searle创立的言语行为理论为基础，结合中外公益广告实例，从言语行为理论几个重要概念入手分析和探讨公益广告语的“以言行事”传播功能，揭示公益广告语言在广告传播效果上的积极作用。     

认知框架下的借代现象及其语篇功能探究

同隐喻一样,借代也是一种重要的思维方式和认知工具.然而,长期以来,借代研究仍然拘泥于修辞范畴,其功能得不到充分体现.本文从认知角度出发,在引入理想化认知模型(ICM)的基础上对借代的工作机制进行重新探讨和认识,同时对其在语篇连贯和衔接方面所发挥的重要作用也进行了初步研究.     

意会偏离意向的语用能愿解释

在话语交际过程中,言者意向的表达和听者意会的生成一直是语用学研究所关注的中心议题。话语意义的生成过程是一个发于言者意向却归于听者意会的过程。在具体交际语境中,无论前者的表达,还是后者的生成,它们都是基于交际者的语用所能和语用所愿完成的,交际双方在语用能愿方面潜存的互不匹配性直接导致了听者意会对言者意向的偏离。     

英文广告汉译策略初探

拘泥于字面"对等"的英文广告语翻译往往索然寡味,不能实现广告的预期目的.通过实证分析可以发现,较为有效的汉译策略是在熟悉原文背景的基础上,在遣词造句方面运用修辞手法对译文加以锤炼,在广告创意方面摆脱原文束缚另起炉灶,按照目的语文化的要求来重构广告用语,以激发消费者兴趣、扩大公司影响、促进产品销售.     

Feminization and Labor Vulnerability in Global Manufacturing Industries: Does Gendered Discourse Matter?

Two contested arguments persist in explaining the causes of feminization and labor vulnerability. Some scholars argue that global industries are dominated by female workers as a result of the search for cheap labor. On the other hand, some scholars claim that the primary cause of feminization and labor vulnerability is the gendered discourses of work. Drawing views from readymade garment (RMG) industries of Bangladesh, this paper argues that both economic choices of cheap labor and gendered discourses of work collaboratively contribute to feminizing the labor force. This feminization of the workforce enables the violation of labor rights and benefits capitalists.     

Towards a Discursive Analytics of Movement: On the Making and Unmaking of Movement as an Object of Knowledge

This paper takes as its point of departure the expanding scholarly interest in issues of mobility and movement. It argues that movement is not only a physical activity which is entangled in power and meaning but is fundamentally discursively constituted. Through discussions of theory and of three examples taken from the Danish media, it is shown that the study of movement cannot be separated from that of discursive power. Access to and control over physical movement is unequally distributed. However, so is access to and control over assessing which activities can meaningfully be given the label ‘movement’ in the first place. Understanding movement in this way leads us to ask how various activities are given the status of ‘movement’, as well as how they are given meaning and importance, by whom and with what consequences. This involves asking how the poles between which movement takes place are themselves identified; how the distinction and the relationship between inside and outside are designated; and how distinctions between movement and stasis inform political and cultural struggle.     

"I Think It More of a White Persons Sort of Awareness": Condoms and the Making of a White Nation in Media Representations of Safer (Hetero)sex

In recent years, both the media and the government in the UK have been increasingly preoccupied with the problem of rape involving alcohol. For example, in order to increase low conviction rates, the government proposed, yet eventually rejected, reforms equating drunkenness with incapacity to consent to sexual intercourse. Research evidence, for example studies by Benedict (1992) or Finch and Munro (2005, 2007), suggests that conviction rates are influenced by an interplay of cultural discourses and legal arrangements. This article uses discourse analysis to identify and critically examine the major discourses which are produced around rape involving alcohol in one major daily newspaper, the Daily Mail. This conservative paper disapproves of women's binge drinking and is unsympathetic to victims of rape involving alcohol. The analysis indicates that its discourses deprecate and delegitimise victims by a) reinvigorating and refashioning old rape myths, b) re-gendering rape involving alcohol as a problem of female drinking rather than male sexual violence, and c) masquerading women's responsibilities and risks as rights. These findings open up the possibility for research into the popularity of these discourses across contemporary culture and their impact on cultural consumers, including those involved in legal decision-making processes.     

Feminist Discourse and the Hegemonic Role of Mass Media

There has been a notable cultural trend in which feminist concerns are conveyed through many popular culture texts in South Korea since the early 1990s. Many different social groups and organizations have been engaged in the formation of feminist discourse in popular culture, among them the mainstream media. To broadly address the role of media in incorporating feminist discourse within the dominant ideology in specific socio-economic contexts, the research sought to identify the ways in which feminist discourse was generated and/or assimilated into the dominant ideology in newspaper content about the messages in the two television dramas Lovers (1996) and The Woman Next Door (2003) and other socio-cultural phenomena surrounding the dramas. Newspaper content became more favorable to the sexually liberated female characters and acknowledged changing gender roles as a current socio-cultural trend. However, it never questioned the nuclear family system itself—which occupies the hegemonic realm in patriarchal capitalist society.