话语歧义的语用研究

文章从语用学的视角对语用歧义进行动态研究.语用歧义是一种常见的语言现象,一种间接言语行为,它是指某个词或话语有两个及其以上的释义.语用歧义的产生与语境有很密切的关系,它产生于交际双方所依赖的具体环境.语境可分为显性语境和隐性语境.在大多数情况下,语境有助于化解歧义,并提供合理的语用解释.     

“没有晚清，何来五四”与中国现代文学起点问题

王德威提出的“没有晚清，何来五四”的论断对中国现代文学研究界的冲击集中在对现代文学起点的看法上。这一论断影响较大，受到的争议也较大，这既与王德威新的理论视角有关，也与其理论本身及论述的芜杂有关。王德威在晚清文学现代性话语和后现代性论述策略之间游移不定，建构和解构的话语纠缠在一起，造成了话语本身的自我驳难、自我否定。这是其无法恰当处理晚清文学与五四文学之间的关系所致，也是其获致非议的关键。     

基于功能语言观的语篇连贯分析——以《Half A Day》为例

N agu ib M ah fous的《H a lf a D ay》在叙事结构的框架内展开,在描述了一名小学生第一天上学的经历的同时,运用小说经常采用的虚幻写作手法来展现现实世界的惊人变化。本文从功能语言观的及物性和概念隐喻来分析该语篇如何在逻辑和语义上实现连贯。     

论广告创新的动力

创新是广告的核心和灵魂。广告的创新动力源自设计主体的内在需要和市场竞争、科技进步、产权制度等外在环境的激励。理性分析设计创新的动力,有助于我们进一步挖掘广告的创新潜能,改善环境的激励机制,激发广告创新的活力。     

论历史语境和文艺话语中的西施及其文化内涵

美女西施名扬天下,在两千多年的历史长河中,已经积淀成了一种文化现象。此文梳理并分析了西施在历史语境中的生存状况及其悲剧命运;分析研究了在文艺话语中文艺家笔下复杂的西施形象;最后较为深入地探讨了西施文化的内涵和价值。     

中国新闻传媒业的"盛世危言"

中国加入WTO是中国传媒业发展的机遇 ,同时也是挑战。挑战主要来自政治、经济、文化、技术四个层面。如何在一个传媒业飞速发展的盛世之际 ,走出一条符合本国传媒业的发展之路 ,是当今中国传媒业面临的重大任务     

消费道德与广告的道德价值

广告的道德价值与人们的消费道德观念二者相互制约。广告的道德价值则是广告善的属性对公众正当性要求的满足。广告本身的善的属性体现在广告的精神价值中,公众的正当性要求体现在公众对自身需要的真正了解和对需要满足方式的正确规划,只有这两方面的紧密结合,广告的道德价值才能形成。广告的道德价值就是以诚信为本,促进合理消费,保持社会经济的可持续发展。     

Voices in discourses: Dialogism, Critical Discourse Analysis and ethnic identity

In this article we attempt to combine the Bakhtinian, dialogical philosophy of language and critical discourse analysis (CDA) with our analysis of ethnic identity. The data we discuss are an interview with a Sami journalist who works in the Sami media. We analyse the interview from the points of view of dialogism and CDA to illustrate how identity must be understood as something which is both individual and social in nature. We reject the earlier essentialist interpretations of identity which see it as purely individual and psychological in nature. At the same time, we argue that those views of identity that see it as exclusively socially constructed can be misleading as well. We aim to illustrate our individual‐cum‐social viewpoint by discussing how identity is represented through a variety of voices and a variety of discourses. We discuss ethnic identity as related both to social level discourses that our subject drew on – such as the discourses of the journalistic profession or ethnicity and to 'voices' that bear witness to his experiences as an individual and his individual life course.     

The dark arts of good people: How popular culture negotiates ‘spin’in NBC's The West Wing1

This paper argues that the popular American TV series The West Wing provides, within popular culture, a sympathetic and realistic view of the work of the political ‘spin doctor’. This enterprise is sociolinguistically interesting because of the extensive range of metalinguistic and metacommunicative reflection which it involves. The West Wing centres its storytelling within the world of the spin doctor, thus making such characters central to the narrative: further, it constructs them as likeable, virtuous characters who are also clever. Their cleverness is a matter of sociolinguistic performance expressed in dialogue which displays their professional writing craft skills and their spontaneous witty badinage.     

基于语料库的外宣新闻话语效度研究———以People’s Daily Online体裁分析为例

语料库量化分析发现，People’s Daily Online外宣新闻体裁具有强历时稳定性，具体表现为标题结构模式化，信息来源机构身份强化，事件描述宏观化、数据化，事件评论主观化等特点，倾向于构建强势传者，而受众则相对弱势。这种关系造成两种效应：一是在资源高度集中的信息传播中，双方关系虽不平等，但仍处于平衡状态，传播效度较强。但外宣受众参与不足会造成其对信息的相关性感受减弱，对此，可通过增加阅读引导性元素、事件描述的个体性事例、事件评论的社会性引语等策略提升传播效度。二是在资源开放程度较高的信息传播中，双方关系既不平等，也不平衡，传播效度较弱。对此，需通过弱化传者的机构身份、为受众提供发声和交流途径等策略满足受众对平等关系的诉求。