以意义为中心的布鲁纳文化心理学研究

美国著名教育心理学家和认知心理学家杰罗姆·布鲁纳,提出了以意义为中心的认知心理学体系,强调跨学科融合,推动了心理学和人类学的整合,探讨意义生成的过程与机制,形成了以意义与叙事为中心的文化心理学。布鲁纳建立的文化心理学通过对叙事实践的研究,探讨文化在经验、记忆和社会行为的形成过程中的作用,不仅促进了心理学和人类学的研究和理论化,还直接影响了教育、医学和法律领域的研究与实践,为理解文化与心智的关系做出了杰出的贡献。     

商誉和价格影响需求的易逝品动态定价与广告决策

研究需求受价格和商誉共同影响下易逝品动态定价与广告投资策略的联合决策问题。在初始库存确定的情形下,在某待定销售周期内,企业通过投入广告提升自身商誉从而拓宽市场,以企业利润最大化为目标,建立联合最优动态定价及广告投资策略模型。应用庞特里亚金极大值原理,求得不同系统参数下最优动态定价和广告投资策略及最优的销售周期。通过数值算例验证方法的有效性,结合参数灵敏度分析检验系统参数对最优策略的影响并给出相应管理意义。     

A critical examination of visualized femininity: selective inheritance and intensification of gender posing from historical painting to contemporary advertising

This study investigates the visual correspondences of gender posing behaviors, specifically exhibited by female figures, between historical European painting and contemporary American photographic advertising. While utilizing Erving Goffman’s Gender Advertisements as an analytical framework, the study focuses on the visual legacy of gender ritualization that is salient in contemporary mass media, proposing five semiotic codes to concretely analyze it. Although Goffman’s gender posing is traditionally associated with female vulnerability and indolence, the study proposes that such qualities are exploited as indicators of luxury within Western visual culture and advertising specifically. It seeks to deconstruct and re-frame the interconnected connotations of luxury and gender display, both expanding Goffman’s framework and providing a unique interpretive resource for critical readers of media texts.     

Work,parenting and gender: the care–work negotiations of three couple relationships in the UK

Changes globally mean that there are now record numbers of mothers in paid employment and a reported prevalence of involved fathering. This poses challenges to mothers and fathers as they negotiate care–work practices within their relationships. Focusing on interviews with three heterosexual couples (taken from a wider UK qualitative project on working parents), the paper considers care–work negotiations of three couples, against a backdrop of debates about intensive mothering and involved fathering. It aims to consider different configurations of work and care within three different couple relationships. We found that power within the relationships was negotiated along differential axis of gender and working status (full- or part-time paid work). We present qualitatively rich insights into these negotiations. Framed by a critical discursive psychological approach, we call on other researchers to think critically about dominant discourses and practices of working, caring and parenting, pointedly how couples situated around the world operationalise these discourses in talking about themselves as worker and carers.     

基于可能自我概念的高职生心理健康教育

可能自我概念属于心理学范畴，本文通过分析当前环境下高职生的心理特点，结合可能自我横向和纵向两个方面的内容及其形成原因，介绍了在实际学生工作中如何利用这一概念做好思想教育工作，改善高职生自我认知，从根本上对这一群体给予心灵和行为上的关怀。     

Time‐Space Distanciation: An Interdisciplinary Account of How Culture Shapes the Implicit and Explicit Psychology of Time and Space

The growing body of research on temporal and spatial experience lacks a comprehensive theoretical approach. Drawing on Giddens’ framework, we present time‐space distanciation (TSD) as a construct for theorizing the relations between culture, time, and space. TSD in a culture may be understood as the extent to which (1) time and space are abstracted as separate dimensions and (2) activities are extended and organized across time and space. After providing a historical account of its development, we outline a multi‐level conceptualization of TSD supported by research on cultural differences in the experience of time and space. We impact this conceptualization by examining two ethnographic case studies. We conclude by highlighting future research directions. TSD is an integrative, interdisciplinary, multi level construct with the potential to guide the burgeoning social science of time and space.     

感性消费时代的广告受众心理分析

通过对广告受众心理进行分析,总结出新形势下广告受众心理的主要特点。具体受众心理分析是：一、感性心理：情趣情调;自我比拟;理想向往;流行时尚;交流互动;品牌偏好。二、理性——感性心理：实用价值观念变异;自我价值中的理性与感性;体现个性。     

中国文化心理学论要

中国文化心理学的意义在于其作为一种话语，能够促进心理学体系间的对话和发展。中国文化心理学的核心内容在于关注现实的社会心理生活，提供理解和改变心理生活的独特视角。在方法论层面，中国文化心理学研究必须坚持多维一体、实用主义的研究方式。     

Your lying,incompetent and selfish member of Congress: Cynical appeals in U.S. Senate advertising

Scholars still do not fully understand what activates cynicism in citizens. Although many expect that negative campaigning contributes to this, no consistent evidence has been found. This research introduces a new measure of appeals to cynicism that expands the commonly used positive–negative taxonomy of tone in advertising. Through a content analyses of more than 600 political advertisements aired during U.S. Senate elections, we identify the extent to which candidates use cynical appeals and the conditions under which these are used. We find that appeals to cynicism are common, are distinct from negative appeals, and that most often, ad sponsors target opponents with cynical appeals, describing them as selfish, dishonest and incompetent. Cynicism appears to be a central part of American campaign rhetoric, used by all sorts of candidates, regardless of party, in many different situations. The prevalence of appeals to cynicism may help explain rising cynicism among the public.     

Enhancing the social capital in industrial workplaces: Developing workplace interventions using intervention mapping

Social capital in the workplace has been found to be associated with employee wellbeing and work engagement. Yet, evidence of effects of interventions to enhance the social capital are lacking. The intervention mapping method has been described as a useful tool for developing workplace interventions but it is very resource consuming. We aimed to develop an adapted version of the intervention mapping method which is more practically feasible to apply. To get insight into strengths and weaknesses of the adapted method, we applied it and conducted interviews with staff at six companies. The interviews revealed that the action plans developed using the adapted intervention mapping method were generally perceived as relevant and that the action plans had a positive effect on the social capital. However, the implementation of the action plans had been a challenge. In conclusion, the adapted intervention mapping method appears to be suitable for developing interventions to enhance the social capital in the workplace. However, more attention to the implementation of the action plans needs to be incorporated into the method. Suggestions to enhance the implementation included the involvement of the management in the implementation and monitoring of the implementation of the action plans as well as integrating the action plans into existing procedures in the workplace.