关键事件技术及其应用——以制造商转换行为的研究为例

作为一种定性研究方法,关键事件技术特别适用于理论发展和管理有效性等研究目的。目前,该方法被广泛应用于教育、管理、零售、服务接触以及关系管理等领域进行探索性研究,其信度和效度也一再得到检验和证明。本文首先介绍了关键事件技术,并将其运用到制造商转换行为的研究之中。研究表明:价格、产品质量、物流能力、公司采购战略、服务质量是影响制造商转换的最为重要的原因。而且,不同的转换原因对制造商的满意度有不同的影响。在进一步分析的基础上,本文还得出85%的制造商转换属于复杂转换以及关系对顾客保留的影响可能与供应商所能提供的顾客价值有关等等富有意义的结论。     

影响英语听力理解的若干因素及教学措施

本文分析了影响英语听力理解的若干因素 ,重点从知识、情感、文化和预测能力等方面进行了探讨 ,并在此基础上提出“促进知识的迁移 ,提高识别语言的能力”等若干教学措施 ,将教学设计的方法用于听力教学过程。     

21世纪初中国对美、日、俄战略初探

世纪转折时期,亚太地区大国关系出现了一些新的特点。中国从自身的战略利益出发,确立了21世纪初对美、日、俄伙伴关系战略。这种关系,将有助于中国国家主权和安全、经济发展、国家统一、国际地位等方面战略利益的实现,因而是一种最佳的战略选择。     

国际服务贸易发展新趋势及我国的对策选择

国际服务贸易是世界贸易的新增长点。近十年来,国际服务贸易增长超过国际货物贸易增长,呈现迅猛发展的态势。本文分析了国际服务贸易发展的新趋势和我国服务贸易发展的现状,在此基础上提出了发展我国国际服务贸易的对策。     

A critical approach to wage devaluation: The case of Spanish economic recovery

In line with the orientation of EU economic policy, the Spanish government has favoured a strategy of internal devaluation as a way of adjusting price levels within the currency union. The results of empirical studies indicate that the internal devaluation applied in Spain does not seem to have attained the desired goals in terms of reducing the relative prices of exports and consolidating a model of growth based on external demand. Indeed, the estimates drawn up show that tailwinds – the depreciation of the euro and the fall in risk premium as results of the measures taken by the ECB, greater economic activity by trading partners and the fall in the price of oil – exercised a decisive influence in the trends followed by the prices of exports and the balance of trade during the period of crisis management in Spain.     

A dynamic business modelling approach to design and experiment new business venture strategies

Business Modelling has evolved as a key activity to reflect new business venture strategy by framing the way a firm will operate and how it will function in achieving its goals (e.g., profitability, growth, innovation, social impact). However, scholars and practitioners have criticized the adoption of a too static perspective in the design and use of conventional Business Model representations. Such a static perspective prevents nascent entrepreneurs experimenting with their Business Models and, as a result, identifying the most effective strategies, especially in terms of business sustainability and profitability. In this paper, we argue that combining conventional Business Model schemas with System Dynamics modelling results in a strategy design tool that may overcome several limitations related to a static view of Business Model representation. Mapping the different key elements underlying value creation processes into a system of causal interdependencies – through the use of simulation – allows strategy analysts and entrepreneurs to experiment and learn how the business reacts to strategic and organizational changes in terms of performance, innovation and value creation. As such, Dynamic Business Models provide useful insights to strategy formulation and business venturing by capturing how critical Business Model elements interact to produce enduring competitive advantages over time.     

China’s flexible overseas food strategy: food trade and agricultural investment between Southeast Asia and China in 1990–2015

Using the UN Comtrade database and multiple sources of agricultural investment data, this paper outlines the emerging patterns of food trade and agricultural investment between Southeast Asian countries and China. The paper shows that China has adopted a flexible overseas food strategy. First, China has increased food export and shifted its food trade with Southeast Asia from a dependent relationship towards a complementary relationship at the regional level in recent years. Second, China tends to adapt to the existing conditions of food production and trade in Southeast Asian countries instead of fundamentally altering them. Finally, Chinese overseas agricultural investment is less driven by domestic food demand but more oriented for profit making, and this gives it flexibility in diversifying investment. An adequate understanding of China’s flexible food strategy in bilateral and multilateral relationships holds implications for global food security.     

新型城镇化进程中河北省城乡社区医疗卫生配套研究

新型城镇化建设的稳步推进及卫生体制改革的逐步深化,为河北省推进城乡社区医疗卫生发展改革带来了重大机遇,但河北省城乡社区医疗卫生配套状况仍然面临着重视不够、高水平人员短缺等问题。为此,应进一步加大城乡社区医疗卫生配套的宣传力度、建立并完善城乡社区高层次人才的制度机制、积极借鉴国外社区医疗卫生先进经验,以实现河北省城乡社区医疗卫生的可持续发展。     

计算机无线网络安全技术探析

近年来随着无线网络的快速发展,无线网络替代传统有线网络的趋势日益明显。与此同时,无线网络的安全机制也需要得到同步完善,从而进一步实现人们安全通信的要求。论述了计算机无线网络安全所面临的主要问题,提出了解决这些无线网络安全问题的措施。