Hiding Spinach in the Brownies: Frame Alignment in Suffrage Community Cookbooks, 1886–1916

Recent studies have examined how the conventions of cultural genres help advance frames. This line of scholarship can be used to study how activists might popularize radical frames that fundamentally challenge widespread beliefs. In this article, I analyze how the gendered character of suffrage community cookbooks aids in frame alignment. I determine how these cookbooks advance ‘femininity frames’ that drew on widespread beliefs about femininity (and thus were more likely to resonate with a broad audience). I also examine how suffrage cookbooks advance ‘republican citizenship frames’ that argued that women should vote because they could embody the masculinized republican ideals of civic virtue and public responsibility. Republican citizenship frames challenged widespread beliefs about femininity (and thus were likely to be viewed as more radical). I find that the embrace of domestic femininity in community cookbooks amplifies femininity frames by intensifying traditional beliefs about women. Furthermore, the gendered character of community cookbooks extends republican citizenship frames to the average housewife by proving that women could incorporate new practices into their lives without abandoning their traditional feminine roles. This study enriches our understanding of the roles of cultural genres in framing, and it demonstrates how activists may try to popularize radical frames.     

Bridging semantic and social network analyses: the case of the hashtag #precisamosfalarsobreaborto (we need to talk about abortion) on Twitter

This paper presents an innovative method design that combines semantic with social network analysis in order to measure opinion leadership in social networking sites in a more accurate way. We used this method to assess the efficacy of the TPM magazine in disseminating its pro-decriminalization of abortion frames (contained in the cover story of its 148th issue) that were associated with the hashtag #precisamosfalarsobreaborto (a trending topic in November 2014). The data were collected from Twitter through the data-mining application NodeXL (N?=?1010). A content analysis of a random sample was carried out (N?=?376; margin of error?=?4%; confidence interval?=?95%; Krippendorff’s alpha?=?0.661). Using the software Gephi, we plotted the data on a socio-semantic graph, which indicates that (a) the border of the social network does not represent a semantic gap with the center and (b) despite the network being extremely like-minded, one of its hubs appears to be what we conceptualize as a hotspot of contestation. We discuss how future research may replicate and refine our methodology to handle population datasets and big data as well.     

构建我国自驾车旅游网络的初步探讨

构建自驾车旅游网络是规范自驾车旅游市场的保障,是旅行社竞争的新创意,可以促进相关产业的发展.旅游活动的日益普及化、私人轿车的大量拥有以及初步完善的配套服务为自驾车旅游网络的构建提供了可能性,但旅游信息和配套服务的缺乏、旅游者自身的原因等制约着自驾车旅游网络的构建.自驾车旅游网络是一项系统工程,它需要供给系统、需求系统、信息系统和支持系统四者相互配合、相互作用,才能促进其健康发展.     

对网易新闻及新闻漫画的框架分析

以网易新闻及网易新闻漫画为研究对象,收集140个样本进行内容分析,探讨传播框架的两级建构。在参照六种经典类型框架的基础上,分析新闻框架与漫画框架之间的关联性,同时考察媒介框架及意见领袖框架对受众评论立场的影响。研究结果表明:所选新闻和漫画中,最常出现的框架是责任归因、冲突和人情趣味框架;新闻框架会显著影响漫画框架及受众评论立场,但漫画框架和漫画立场对受众评论立场影响不显著。     

试析营销的理论发展及水平营销理论

现代意义的市场营销思想最初始于20世纪初.营销理论的研究从传统的经济学转入管理学,不仅标志着营销管理时代的开始,而且显示出营销理论的不断创新.从纵向的发展进程看,4P营销理论的产生奠定了市场营销的基础理论框架;4C营销理论的提出加强了营销传播的宣传力度;4R营销理论的主张更加突出了关系营销的重要意义……从横向的发展过程看,服务营销理论的产生为企业营销管理提供了思想和工具;全球营销思想的提出,强调了产品突破地方区域的一致性;整合营销理念的出现强化了包括营销战略、信息、传播渠道、产品与服务的整合;水平营销理论的建立则显示了横向思维的创造性;大市场营销、反向营销、社会营销、全方位营销等概念的出现,将市场营销的重要性提升到战略高度,并把市场营销扩展到一般的传播和价值定位等领域;城市营销、国家营销等观念的产生则将营销管理的视野应用于非商业领域…….     

对“李刚门”事件新浪微博报道与评论的框架分析

采用责任归因、冲突、人情趣味、后果、道德价值、权力压迫、利益等七种经典的类型框架,对新浪微博有关"李刚门"事件的主要报道与评论内容进行框架分析,研究事件发展过程中各种框架的分布与消长,在分析主推报道框架与评论框架关联性的同时考察前者基调对后者立场的影响。研究表明:"李刚门"事件中新浪微博主推报道的框架分布比较均匀,而评论框架则集中于权力压迫框架。前者基调与后者立场之间的相关性呈现出明显的框架漂移,表明微博并未引导舆论而只是呈现了舆论。     

对我国西部开发税收政策的两点思考

西部大开发应选择有利于西部发展的税收政策 ,实施西部开发战略税收政策制定与实施的原则应当明确。这样才能更好地运用税收政策来促进西部开发。     

条件成分的概念框架及其语法体现

文章以小句条件成分为例,借助概念框架(ConceptualFrame)的理论模式,表述条件成分的概念框架及其语法体现。其理论背景为以语符关系为研究重点的Lamb的神经认知语言学。CF是程琪龙教授在此基础上提出的理论模式,主要功能为解释语言系统及其操作,即语言系统和概念系统的激活延伸过程。借助CF框架针对小句及句组中的条件成分的概念结构及语法体现进行分析论证是必要的。     

现代汉语中两种表反复义的结构“X（啊）X（啊）的”与“X（啊）Y（啊）的”比较分析

现代汉语口语中的“X（啊）X（啊）的”、“X（啊）Y（啊）的”两个结构在形式上相似,表义上也较相近。文章考察了两种结构中X、Y的类别,限制以及两类结构各自的语法意义,并从充当句法成分的能力以及对否定词和代词的选择方面讨论二者间的差异,最后指出结构中的“的”字并非可有可无。     

论保险告知义务的理论基础与制度架构——以保险双方的利益衡平为视角

建立在概率论与大数法则基础上的保险经济制度务求保险人在订立合同前正确预测与评估保险标的危险状况并以此决定是否承保及确定保险费率,借以维持保险业收支平衡。然现代社会中保险标的极具广泛性和复杂性,投保人（或被保险人）最为了解保险标的状况且通常是最廉价的信息提供者,而保险人自行调查成本高昂又往往难收成效。基于保险交易中的信息不对称,保险经营活动依赖于投保人的如实告知．各国保险立法均将告知义务作为一项基本制度予以明确规定。随着科学技术和保险经营水平不断发展,告知义务制度赖以产生和存在的基础发生变化,投保人的告知义务亦应适当减轻,以实现投保人与保险人之间、投保人与危险共同体之间利益格局的动态平衡。