依托品牌建设提升高校学生党建实效刍议

高等学校党的基层组织处在学校工作的第一线,依托实践教育活动品牌建设提升高校学生党建实效,要在实践教育项目的规范化、模块化、常态化上作系统安排,同时对实践内容、队伍建设、总结提升诸方面分重点建设。通过品牌化实践,实现基层党支部凝聚力、学生党员实践力、党组织服务力的实质提升。     

论我国海事行政诉讼管辖权问题

海事行政诉讼案件的管辖权在地方法院和海事法院之间几经移转,引发了学界与实务界的巨大争议。这种管辖权究竟应做如何划归？学界和实务界对此始终莫衷一是,由此严重制约着相关司法实践的有效开展,不利于海事行政诉讼案件的合理审结与相对人合法权益的充分保护,因此该问题亟待解决。     

Child Sexual Abuse Attributions Among Undergraduate Psychology Students in Singapore

ABSTRACT

Experimental vignettes were used to investigate attributions relating to child sexual abuse with a focus on the degree of blame allocated to the family and to society, factors thought to be particularly relevant in a collectivist society. One hundred and sixty-two undergraduates in Singapore evaluated media reports describing a case of child sexual abuse. A 2 x 2 x 2 between-subjects design manipulated victim sex, perpetrator sex, and victim–perpetrator relationship. Participants rated the vignettes on degree of blame and prevention potential and rated the abusiveness of the case. Individualism and collectivism attitudes of the participants were also measured. While the highest blame ratings were attributed to perpetrators, significantly more blame was attributed to the family and to society than to the victim. The demonstration of the present attributions of blame to family and to society is a timely finding given recent recommendations to broaden approaches to child abuse prevention by moving away from a reliance on school based child protection programs, which leave the onus on the child to prevent and report abuse, toward a public health approach, which is particularly inclusive of parent and community education approaches . Allocation of some blame to victims, in spite of their status as children, while not a unique finding in victimology research, emphasizes the challenges still to be faced in encouraging the reporting of child sexual abuse.     

Analyzing Social Media Engagement and its Effect on Online Product Purchase Decision Behavior

The continuous progress of society in using online resources has given opportunity to many business executives to utilize social media for their brand promotion or recognition. Organizations utilize social media sites like Twitter, Facebook, LinkedIn, Flicker, Google Plus, and YouTube to promote their product, service, or brand worldwide. Increase of consumer engagement in online social activities has forced companies to integrate social media factors into their marketing strategy. The objective of this study is to find the important factors on which the online purchasing decision depends, based on the personality types of consumers and their attitude toward social media with brand perception.     

日本的品牌价值评价模型评介

进入21世纪以来,日本国内掀起了第二次品牌评介热潮,开发了一些新的品牌价值评价模型,主要包括日本经济产业省模型、日本电通广告公司模型、伊藤-日经模型,以及博报堂模型。文章以上述模型为对象,对其进行介绍和评价。     

Quality of life,intelligence and mood

We investigated the relationship between quality of life (QOL), general ability and current mood in a sample of young men (N=269, mean age 24.9 years). Intelligence (verbal, spatial and mathematical) and technical ability were uncorrelated with QOL. Current mood such as pleasure, anger, sadness, boredom correlated firmly with QOL. The paper concludes that intelligence seems to be a variable of minor interest for QOL-studies.     

权能共享:绿色农产品品牌建设中“搭便车”行为治理

绿色农产品品牌建设是推进我国农业绿色转型的关键环节。品牌建设所需要的规模化生产和标准化管理客观上要求农户采取集体合作的方式共同建设。在自主经营条件下,农户在品牌建设中的“搭便车”行为难以避免,这可能导致品牌声誉的破坏和品牌合作的失败。有效治理“搭便车”行为是成功建设绿色农产品品牌的基础。基于对Y专业合作社“搭便车”行为治理实践的调研,提出了合作社与农户间“权能共享”的合作模式。权能共享模式通过构建事前预防的利益联结机制、事中监督的信息沟通机制、事后奖惩的激励约束机制,有效遏制了绿色农产品品牌建设中的“搭便车”行为。进一步完善权能共享模式,需要规范合作社内部治理机制,强化合作社与农户的利益联结机制,健全监督和违约惩戒机制,促进权能共享机制的规范化和制度化。     

全球营销策略下的汽车品牌翻译

针对品牌名称翻译局限于纯理论研究而忽略了商务知识与语言知识相结合的研究现状,采用定性和定量相结合的研究方法,以应用语言学和整合营销沟通为指导,分析了在经济全球化背景下汽车品牌名称的翻译策略。结果表明当今汽车品牌名称的翻译方法以音译为主。这种翻译方法既符合目的语国家语言文化背景,也帮助企业树立了良好的品牌形象。     

从“丰田召回”事件看品牌依恋的双向作用

企业营销环境的复杂化、动荡化以及经营规模的不断扩张进一步加剧了企业营销管理控制的难度,也是企业负面营销事件频发的主要原因。因此,从顾客对品牌的依恋入手,分析品牌依恋对负面营销事件的双向作用,说明企业必须重视内外环境建设以应对不利事件。     

生态位视角的老字号企业产品分析

中华老字号是我国企业界的一块金字招牌,但在市场经济的大潮中,也有不少老字号企业面临冲击,经营萎靡,处境闲顿。本文利用生态学的相关理论,分析老字号企业的产品创新问题,涉及老字号企业产品的生态位维度、宽度、重叠度等概念。同时,借用生态位概念,提出老字号企业经营转型及产品创新的策略建议。