R&D cooperation in collaborative consumption of research equipment: An ERGM approach

High-tech research infrastructure is essential for state-of-the-art research, but requires many resources. Relatively weak actors, such as SMEs, cannot secure enough of those. Applying the concept of collaborative consumption via digital platforms, we examine the cooperative behavior of Korean SMEs that share research equipment to overcome their lack of resources. Also, we analyze configurations of a collaborative consumption network using the Exponential Random Graph Model. Network structural factor analysis shows sufficient effects of network positive feedback through cooperative consumption with a variety of popular providers and attributes analysis shows that SMEs frequently engage in collaborative consumption with their counterparts in the same region. This new cooperative model can achieve a virtuous cycle of policies, as it increases the efficiency of research infrastructure, preventing the unnecessary building of new research equipment and enabling relocation of underutilized infrastructure and online reservation of equipment.     

关于优化齐齐哈尔历史文化资源的思考

历史文化资源是城市特有文化形态的依托和我体。能否挖掘、保护、梳理好历史文化资源，关系到城市优秀历史文化的继承与弘扬，关涉到城市未来的发展与走向。历史文化资源，不但要挖掘、整理、保护，更要优化。优化历史文化资源，就是在文明的大背景下，系统梳理历史文化资源，理清历史发展脉络，理清文明发展足迹，理清优秀历史文化传统，进而树立鲜明的城市文化形象，增强城市文化软实力。     

Peer and Friend Influences on Children's Eating

Peers and friends are perceived as important role models for the formation of children's attitudes and behaviours. A wealth of research has aimed to establish the contribution of peers and friends to children's developing eating behaviours, and their attitudes towards eating. This review describes and evaluates such research. Experimental research examining peer modelling of food consumption and liking is reviewed, and several individual child factors that are suggested to make children more or less receptive to peer and friend influences are discussed. The influence of children's perceptions of their peers’ and friends’ eating behaviours upon their own eating practices is also explored. The benefits of future longitudinal research to improve understanding of peer and friend influences on children's eating are emphasized.     

城市品牌研究的知识图谱分析

运用知识图谱这种可视化的文献分析工具,对城市品牌研究文献进行分析。研究表明:(1)2007~2011年,城市品牌研究文献数量迅速增加,城市品牌研究开始成为热点。(2)从关键词共现分析看,城市品牌研究主要建立在讨论城市品牌建构路径和城市品牌建设具体方法上。(3)从文献共被引关系看,城市品牌研究可以分为品牌本身的讨论、宜居城市的生活环境以及市民的身体健康与城市品牌的关系、城市品牌与城市营销之间的关系三个阶段。进而指出,城市品牌研究的重点方向应该是对城市品牌的影响因素及形成过程、城市品牌评价系统的研究。     

拥有自有品牌零售商的平台开放策略研究

随着电子商务的快速发展，零售商之间竞争加剧，自有品牌战略成为零售商获取竞争优势的关键。研究拥有自有品牌零售商的平台开放策略，通过对比零售商不开放平台和开放平台下的均衡利润，给出零售商平台开放策略选择条件，并分析产品之间价格影响系数、固定成本和潜在需求差异系数对零售商平台开放策略选择的影响，最后结合数值分析和京东自有品牌的发展现状验证了本文的主要研究结论。研究发现：第一，随着固定成本的增加，佣金费率逐渐减少，随着潜在需求差异系数的增加，佣金费率逐渐增加；第二，当产品之间的价格影响系数较小（较大）时，平台开放（不开放）是零售商的最优选择；第三，当固定成本较小（较大）时，平台开放（不开放）是零售商的最优选择；第四，当潜在需求差异系数较小（较大）时，平台开放（不开放）是零售商的最优选择。     

感性消费时代的广告受众心理分析

通过对广告受众心理进行分析,总结出新形势下广告受众心理的主要特点。具体受众心理分析是：一、感性心理：情趣情调;自我比拟;理想向往;流行时尚;交流互动;品牌偏好。二、理性——感性心理：实用价值观念变异;自我价值中的理性与感性;体现个性。     

医院青年文化品牌塑造的路径探析

青年是医院的未来,引导青年医务人员树立坚定而充沛的文化自信是激发其积极性、主动性和创造性的重要方式。常州市第一人民医院以涵养文化自信为着力点打造青年文化品牌“青之源”,通过营造学习创新氛围、建设团日活动体系、搭建阅读分享平台、探索涵养青年文化自信的品牌塑造路径等方式,动力、活力、能力三源合流,为青年成长提供正向激励和人文滋养。     

初次收入分配对我国居民旅游消费影响研究

文章选取初次分配工资分配率、城镇居民基尼系数、各收入阶层旅游消费占比作为分析指标，经分析研究所得结论为：低、中收入阶层旅游消费占比与分配率负相关，分配率所代表的初次收入分配总量性影响对中收入阶层旅游消费影响较大，中、高收入阶层旅游消费占比都与城镇居民基尼系数正相关，其中城镇居民基尼系数代表的初次收入分配结构性影响对高收入阶层旅游消费影响较大；并针对各阶层的特殊性对各收入阶层旅游消费发展提出相应政策建议.     

Completing the Circuit: Routine,Reflection, and Ethical Consumption

Efforts to explain why some people incorporate ethical concerns into everyday shopping for food and household goods, while many do not, have so far left significant variation in “ethical consumption” unexplained. Seeking to move beyond explanations that rely mainly on differences in consumers' social class, gender, and political engagement, I draw on concepts associated with “practice theory” to argue that ethical consumption is closely tied to people's willingness and ability to spend time, while shopping, on distinct activities associated with breaking old routines and establishing new ones. The central insight of practice theory is that most consumption is the product of unconscious routine. And it is precisely because consciously departing from routine is, according to my study, a fundamentally time‐consuming process, that lack of time emerges as a crucial obstacle to translating abstract ethical concerns into concrete action as a consumer.     

关于水书易文化之记忆与思考

水书即是易,是华夏易经的重要组成部分。由于历史的原因,水书,水书易被当成鬼书禁书等来损毁它禁绝它,历史的加减乘除的结果,水书、水书易无可奈何地濒临自然灭绝、自然消亡的状态。史籍称:华夏有"三易":"一曰‘连山’,二曰‘归臧’,三曰‘周易’,水书易是否就是所谓的"连山易",这就是我们所要研究的。水书易命名名正言顺恰如其分。水书易的名称具有特异性不可替代性和唯一性,同时还具有通用性。水书易的发现是贵州引以为傲的惊天大喜事已经引起海内外的广泛关注以及党和政府的高度重视,水书易名称正日益被广泛使用着,不但能够代表贵州的声音,同时还可树立贵州的形象,突显贵州传统民族文化优势和特色。水书易完全可以作为贵州易经文化的品牌和名片。