突变模型下的产品价格与品牌效应分析

市场条件下，生产和销售同类产品的多家企业市场需求变化以及企业间的相互影响，会导致同类产品供需间出现明显的非线性关系。本文则通过应用非线性突变理论，采用几何图形以及梯度图形对多参数连续变化引起的企业品牌效应、产品价格及相互影响因子间的突变关系做出了较好的解释，同时指出企业在竞争激烈的市场环境下获取竞争优势所应采取的措施。     

试论中国清真食品Ⅵ视觉识别系统之构建

Ⅵ视觉识别系统是现代企业发展中的经营管理策略，已成为我国企业管理中的新兴领域，正在逐步形成应用性很强、使用范围甚广、形式各样的一套可操作的方法与技巧。把Ⅵ概念引入清真食品的整合与管理中，对于树立清真食品形象、保护清真食品权益都是有益的。     

笔记本电脑品牌竞争力探究——以烟台、威海两市为例

利用访谈法调查了300名消费者和10个笔记本电脑知名品牌的核心经销商，得到了一系列品牌竞争力的指标数据，运用主成分分析和逐步回归方法对烟台、威海两地的笔记本电脑品牌竞争力进行了分析。结果发现：惠普、华硕、联想稳坐三甲，卖价6000~8000元人民币的产品是主流，宽屏笔记本占据整体市场八成以上的关注份额；14．1英寸占据整体市场60％以上关注比例；双核是关注焦点，酷睿2垄断近五成关注度。     

科学界定消费者概念 切实维护消费者权益

我国《消费者权益保护法》规定:“消费者为生活消费需要购买、使用商品或者接受服务,其权益受本法保护。”因此,必须从立法目的出发,科学界定生活消费的概念,从而科学界定消费者的概念,才能实现切实维护消费者权益的目的。     

Can cultural consumption increase future earnings? Exploring the economic returns to cultural capital

Cultural consumption is often viewed as a form of embodied cultural capital which can be converted into economic rewards (e.g., earnings) because such practices increase the likelihood of moving into more advantaged social positions. However, quantitative evidence supporting this theory remains uncertain because it is often unable to rule out alternative explanations. Cultural consumption appears to influence hiring decisions in some elite firms, in both the US and the UK, but it is unclear whether these processes are applicable to other professional occupations and other labour market processes, such as promotions. We examine these processes using data from Understanding Society, an individual‐level panel survey conducted in the UK, allowing us to explore whether cultural consumption predicts future earnings, upward social mobility and promotions. People who consume a larger number of cultural activities are more likely to earn higher wages in the future, to be upwardly socially mobile, and to be promoted. Cultural consumption, then, can function as cultural capital in some labour market settings, potentially contributing to the reproduction of income inequality between generations.     

黎族传统织锦品牌文化的塑造与拓展

本文对塑造与拓展黎族传统织锦品牌文化的紧迫性、重要性及相应的途径加以论述。     

论老字号历史建筑和街区的保护与振兴

老字号保护与振兴是近年广受社会各界关注的热点问题。基于老字号历史建筑及街区美学、建筑多样性、文化记忆的连续性等多重社会价值的考量,从建筑保护和规划的视角,分析老字号历史建筑及其街区旧化的主客观原因。同时,在认识和开发老字号历史建筑及其街区的环境与景观资源的基础之上,提出实现老字号在物质环境、经济和社会诸方面成功振兴的方式与途径。保护和振兴城市老字号应该对这些已经过时与旧化的建筑进行处理和补救,以延长老字号与其历史建筑的寿命。     

数字技术驱动下消费者-品牌关系研究综述

数字技术的发展为品牌传播带来了新的机遇和挑战，品牌传播理论研究需要进行全新的思考。当前，品牌理论研究的重点逐渐从品牌形象研究、品牌资产研究、品牌战略研究等转向品牌关系研究。在消费者—品牌关系的研究中，当前的核心主题包括：品牌关系质量及其测量维度、品牌关系中的消费者动机、情感性心理依附、消费者参与的有效途径、品牌关系质量的中介因素、强品牌关系形成的关键驱动力、品牌关系中的心理和行为研究、消费者态度和行为的影响因素。同时，消费者—品牌关系的研究存在研究方法单一、实证研究和本土化研究有待深入的不足。未来需要从研究技术演进、学科视角交叉化、研究逻辑转型、研究主体扩大等方面去拓展相关研究。     

Star Architects,Urban Spectacles,and Global Brands: Exploring the Case of the Tokyo Olympics 2020

Olympic stadia are often regarded as political showcases stemming from a range of influences: the host nation's international politics, the interests of transnational capitalism, site‐specific meanings, and the power of iconic architecture. By examining the 2020 Tokyo Olympic main stadium as a case study, this article analyzes the controversial Zaha Hadid Tokyo stadium design in relation to the Japanese national branding initiative. The article argues that branding should be seen as part of an economic and cultural system that seems to enhance the global value of iconic architects and their buildings. Yet the power of brands can be understood as contingent. Their ambivalent nature entails a tension between exclusiveness and banality; additionally, branded architects may find it difficult to work across the different regimes of global and local politics, and they are of course also constrained by the logic of neoliberal transnational capitalism. By investigating a major global branded architect, Zaha Hadid, the article considers why a new image of Japan could not be adequately created by Hadid's aesthetics and narratives of the Olympic stadium, which could have been regarded as a national cultural legacy. The article then discusses the contested processes of image‐making and narrative creation in relation to the representation of Japan in contemporary Olympic culture. The article concludes with an examination of Kengo Kuma's architecture language in his 2020 Tokyo Olympics stadium design.     

Communicating Fish Consumption Advisories in California: What Works,What Doesn’t

State agencies face many challenges in creating sport fish consumption advisories that can be readily understood by diverse populations. In this study, our objectives were to identify barriers to understanding consumption advisories and recommend more effective approaches for communicating advisory concepts. We conducted key informant interviews with demographically diverse consumers of sport fish from the Sacramento‐San Joaquin Delta watershed in California to explore how intended audiences perceive consumption advisories and identify factors that influence comprehension. Some barriers to communication included the use of portion sizes that departed from commonly consumed amounts, poorly understood terminology, misleading category headings, and ineffective visual tools. Comprehension was enhanced when advisory information did not contradict existing beliefs about fish or fish consumption, and when advisories provided information about contaminant levels in specific kinds of fish. Using certain methods, such as portion sizes that reflect commonly consumed amounts, mercury meters to convey contaminant levels, three advice categories (e.g., high, medium, low), and population definitions that identify specific age ranges, improved the clarity of advisory concepts for intended audiences.