企业动态营销能力构成维度及其路径关系——基于扎根理论的探索性研究

运用扎根理论方法,在中国市场环境和营销实践背景下,通过开放编码、主轴编码和选择性编码和模型构建,对于动态营销能力的构成要素及其相互关系进行质性分析.研究结果表明,动态营销能力涵盖市场感知、市场知识吸收、渠道联盟、顾客联结、市场创新、品牌价值提升和响应顾客能力七个维度,构建了动态营销能力结构体系及其路径关系模型,并进一步揭示了各个能力的作用机理,动态营销能力的维度彼此相互关联,通过知识创造、资源联合与整合以及资源释放过程共同影响企业的绩效与可持续竞争优势.     

Play and Impersonation: Finding the Right Intersubjective Rhythm

The following paper examines a client's developmental process through transference, play, and the client's impersonation of the therapist. Winnicott's notion of the intermediate space, current infant research studies, and Jessica Benjamin's concept of thirdness are the organizing framework for the treatment. The author uses a clinical vignette to illustrate a relational perspective in which play and creativity become important developmental processes for both patient and therapist.     

Technology at the planning table: Activity theory,negotiation and course management systems

Abstract

This paper presents results from a qualitative inquiry into how online courses in UK and US HEIs are shaped by stakeholder negotiations around course management systems. The investigation used a multi-theory framework composed of Cervero and Wilson's (1994) negotiation of power and interests model and activity theory. Forty-six stakeholders from seven sites participated in the study. The findings identified four primary benefits that prompt stakeholders to employ specific course management systems and described two types of relationships that exist between the stakeholders and their CMS.     

霍克海默批判理论中的人道主义思想悖论

本文通过分析霍克海默的"传统与批判理论",认为西方马克思主义中同时存在着人道主义和反人道主义的观点,这在西方马克思主义理论家的思想中形成了一种悖论式的存在。但是这种悖论在深层次上并不矛盾,同时服务于西方马克思主义对资本主义批判的旨归。     

现代行政法平衡论的不平衡审视

现代行政法“平衡论”通过行政关系与监督行政关系的互动实现平衡,但是在涉及主体之间、行政与环境关系、执行中所导致的结果等方面并不平衡,其提倡的以民制权论在目前可行性也不强,经历着后现代冲击的行政法也需要有新的发展思考。     

银行业国际化的理论基础和历程分析

以国际贸易理论、资本流动理论、对外直接投资理论、产业组织理论为基础,从比较优势论、内部化理论、金融结构论、金融抑制和金融深化论、金融服务贸易和金融创新等角度对银行业国际化的动因作了多方面的分析。重点分析了现代银行业国际化的形成原因和特点,认为欧洲美元市场的兴起、金融创新、金融自由化等因素推动了银行业国际化的发展。     

共生理论视阈下中华民族共同体建构的五维向度

中华民族共同体建构的基本逻辑是一个从"求同存异"到"聚同化异"的过程,旨在构建一个多民族休戚与共、血脉相连的共生关系与共生状态。中华民族共同体的有效建构必须赋予"共生"的理念,以责任、族际、文化、利益、命运为共生单元的建构逻辑,进而推动中华民族政治共同体、文化共同体、价值共同体、利益共同体、命运共同体的全面建构。     

Entrenchment in publicly traded family firms: Evidence from the S&P 500

Family involvement in corporate governance through ownership, management, and board membership presents a unique dilemma for understanding the strategic impetus and costs of entrenchment decisions. The presence of shared family ties and the family-centered goals of firm principals call to question the applicability of extant agency arguments regarding the nature and antecedents of managerial entrenchment. Exploring this, we develop and test a model of family firm-specific determinants (i.e., family ownership and family's involvement in management and governance) of entrenchment in publicly traded firms by drawing upon principal-principal agency theory. Findings of the empirical analysis of family owned S&P 500 firms suggest family firms are motivated to entrench managers when doing so supports the pursuit of family-centric goals. However, the extent to which entrenchment supports such goals varies at different levels of family ownership.     

A framework to study strategizing activities at the field level: The example of CSR rating agencies

This paper responds to recent calls to bridge strategy and organization research by combining Strategy-as-Practice and Neo-Institutional Theory through re-theorizing the notion of strategic actor. We problematize the notion of strategic actor at the field level, and rely on insights from management and organization studies and sociology to advance a theoretical framework that conceptualizes organizations as social actors at the field level. We demonstrate our theoretical framework by drawing on corporate social responsibility rating agencies. We see corporate social responsibility rating agencies as supra-individual, social actors that are predisposed to assume an active role in defining and revisiting structural parameters within the society through their purposeful, meaningful actions and interactions. Our main contribution is to the development of the Strategy-as-Practice literature, achieved by re-theorizing the notion of strategic actor at the field level. This contribution responds to the micro-isolationism critique, and proposes a new focus for Strategy-as Practice research.     

基于犹豫模糊语言信息的前景决策方法

本文首先回顾了模糊信息下前景理论研究的现状,发现犹豫模糊语言这一决策中常见的信息表达形式在前景理论框架中的研究被忽略,同时犹豫模糊环境下的前景决策方法具有一定的应用背景;基于此,本文考虑到决策者在实际决策过程中惯用的信息表达以及面对收益和损失时不同的风险态度,试图在犹豫模糊语言环境下构造新的前景理论决策框架,建立基于犹豫模糊语言信息的前景决策方法,并给出具体的决策步骤;最后通过算例分析展示了该方法的实际应用过程,并与犹豫模糊语言环境下的期望效用决策结果进行对比,说明了该方法更符合实际决策情景。