湖南蓝猫动画与四川熊猫动画发展要素对比研究

通过对湖南三辰集团的蓝猫动画和四川熊猫动画的产业化发展要素进行对比研究,使蓝猫动画和熊猫动画在发展中的成功经验和缺点不足变得更为清晰,以期为蓝猫动画和熊猫动画未来的发展提供有益的参考。     

刍议当前我国动画业面临的竞争新态势

对入世后我国动画业面临的竞争新态势应做细致分析。传统动画制作的若干手段、特征、传播方式都将在变革中被逐步淘汰,动画业必将发生一场巨大的变革,只有实现动画投入、产出的产业化,才能在经济文化全球化、一体化的浪潮中,求得新发展、实现新突破,并进而重整当年雄风。     

Evaluating the effectiveness of four Hong Kong antismoking cartoon posters with humor and threat elements

Although cartoons are widely used in health communication, their effectiveness has seldom been tested. In this study, the effects of four humor–threat antismoking cartoon posters are evaluated in a sample of 12- to 15-year-olds (n = 183) in Hong Kong. The five-group comparison (including the control group) revealed that these posters did not increase antismoking attitudes in the sample but did decrease antismoking behavioral intentions. The better liked, more humorous, and more frightening posters did not produce increased antismoking attitudes or behavioral intentions. These findings warrant the development of theories to clarify the role of humor in health communication. Although cartoons are well liked by adolescents, practitioners must be aware of the possible negative effects of humor in cartoon-based messages.     

我国少儿卡通图书出版现状及发展对策

在国家相关政策的扶持下,在专业少儿出版社、美术出版社以及各卡通企业的共同努力下,我国少儿卡通图书呈现百花齐放的繁荣局面,成为少儿图书中成长性最好的细分类,但其发展过程中也存在一些问题,应从前期策划、卡通制作、播出渠道及与相关衍生产品互动等方面采取对策。     

试论动画制作的举国体制

良好的举国体制把民族与文化价值以及艺术性摆在首位,可以为动画制作提供长期的、持续的支持,给予艺术家充分的自主权和发展空间。对于尚处在发展阶段的中国动画产业而言,若要独树一帜,形成具有中华民族特色的动画风格,创作出可以与美国、日本动画相抗衡的优秀动画作品,必须借助举国体制为中国的动画艺术家提供一个优质探索平台。     

手工陶艺大生产的前景

陶艺作为一门古老的传统工艺美术,多是艺术家个人的手工制作成品,在现代消费社会中,将手工技艺程式化,采用手工来大生产,也一定会有一个很好的前景。     

我国创意动漫衍生产品设计与开发刍议

随着动漫传媒的兴起,各种形式的动漫衍生产品市场迅速扩展。与此同时,国外动漫衍生产品以绝对的优势抢占国内市场,国内动漫衍生产品创新与技术的不足成为动漫产业发展滞后的一大问题。通过对动漫衍生产品设计的背景和现状的分析,从产品设计的角度阐述动漫衍生产品该如何创新,并对成功案例进行剖析以作参考。     

Barbie princesses and Star Wars clones: gender stereotypes in the representation of children’s favourite heroes—a participant study in urban and rural contexts,among Hungarians from Romania

Cartoon heroes play an important role in constructing gender narratives in children’s lives. According to previous studies, these narratives are often based on stereotypes, but they reflect new gender tendencies as well. This research analyses hero representations in Romanian children’s everyday lives. In East European countries, media consumption habits show remarkable differences between urban and rural environments; thus, in the present study, these gender narratives are discussed in a social context. Based on 80 interviews and group activities in 4 group sessions, this article presents the commercial and social aspects of the most popular cartoon heroes represented in various media. The findings of the study suggest that gendered heroes have a greater impact than genderless characters; however, several factors influence the process of children’s identifying with their favourite characters, such as social background, parents’ education, and the effect of the larger community.     

Flash环境中大型动画制作方法的探讨

F lash是基于时间轴编程的网页动画制作软件。但在制作大型动画时给开发人员带来了开发和维护方面的诸多不便,本文以大型动画的策划、开发、优化为线索,阐述了大型动画制作时,剧本管理、元件与图层管理、动画效果控制、动画优化等方面的技术要点及解决方法。     

2004-2014中国动漫产业发展之政策演进

根据美国、日本、韩国、加拿大等动漫强国的经验,政府的倡导和支持是一国动漫产业发展的基础因素之一。我国动漫产业政策主要经历了三个发展阶段：主脑初立,政策发力;细化举措,规范管理;优化布局,驱动市场。这是一个从粗放向细化、优化的提升过程。经过十年的政策驱动,我国动漫产业的底盘雏形已经建立起来,产业基础环境也得到了根本改善。