Adoption Online

ABSTRACT

This review covers the content of the Adoption and Fostering Forum on America Online. It reviews multiple sections and sites for the quantity, quality and scope of information offered to the adoption community.     

The online news cycle and the continuous alteration of crisis frames: A Swedish case study on how the immediacy of online news affected the framing of the swine flu epidemic

Abstract

This explorative case study investigates how the continuous publication cycle and the immediacy of online news affected the Swedish news media framing of the swine flu epidemic between April and May 2009. The findings suggest that media framing changes continuously, several times a day, effectively painting different frames of the crisis. Consequently, an organization involved in this crisis may face stakeholders that have encountered contrasting frames depending on when they accessed the latest news. Furthermore, the results show that the speed of modifications seems to be highest in the initial stages of reporting when the flu was perceived as more dangerous. Because the crisis frames change constantly, this provides both a challenging crisis communication environment and an opportunity to influence and shape the frames by organizations that are aware of them and act swiftly.     

Engaging Students in a Virtual Classroom: The Use of Bulletin Boards in Teaching and Learning for Chinese Learners

ABSTRACT

Chinese learners, being influenced by Confucian Heritage Culture (CHC), exhibit unique perceptions and behaviors in a web-based learning environment, such as passivity in expressing opinions and uncertainty about their learning without a teacher's assurance. Findings in this paper reflect such influences in a web-based social policy course for Chinese students which made extensive use of bulletin board discussion. In addition, their involvement in it is associated with how they feel about teachers' concern about their learning and whether expectations and assignments are clear. The paper recommends ways to improve web-based teaching and to facilitate Chinese learners in this new learning environment.     

Facilitating Online Learning Communities: A Comparison of Two Discussion Facilitation Techniques

ABSTRACT

The advent of the twenty-first century has brought a proliferation of web-based courses in higher education. While prior studies have examined the comparability of online and traditional courses, a better understanding of effective pedagogical strategies to enhance online learning is needed. This study compared two distinct approaches to facilitating discussions in relation to participation rates, interaction patterns, depth of cognitive processing, and learning outcomes in two sections of an online course. Significant differences were found between sections (N = 41) in the frequency and types of interaction among students as well as in learning outcomes.     

Friend or foe? Examining the relationship between news portals and newspaper sites in Taiwan

Newspapers worldwide often serve as content providers for news portals, but portals outperform most newspaper sites in audience share. Whether this is a zero-sum game or a win-win scenario deserves scholarly attention, because the phenomenon constitutes a unique case of intra-media competition. Based on empirical data collected through a large-scale survey, this study systematically examines the delicate relationship among and between news portals and newspaper sites in Taiwan. The results document non-competitive relationships among most news sites, with the exception of Yahoo! News. Such counter-intuitive findings carry theoretical and strategic implications for the study and practice of online journalism.     

The effects of cultural appeal,product involvement,and ethnic identity on attitudes and recall in online advertising

The three studies presented here use four distinct samples that were gathered in mainland China, the United States, and Malaysia. We examined the persuasive effects of culturally congruent online advertising. We also explored the effects of interactions between ethnic identity and product category. Our findings showed that advertisements with collectivistic appeal, although they enhanced attitudes toward ads and brands across all samples, tended to diminish advertising recall. Furthermore, our results revealed that the level of ethnic identity and product category interacted with the main effects of culture on attitudes. Specifically, participants with high levels of ethnic identity had particularly strong reactions to culturally congruent advertisements. In addition, the attitudinal and cognitive effects of cultural appeal tended to diminish in high-involvement product advertisements, which may explain the decreased levels of recall observed in our initial inquiries. Our findings are presented in the contexts of global branding and future cross-cultural advertising research.     

‘My Vagina Makes Funny Noises’: Analyzing Online Forums to Assess the Real Sexual Health Concerns of Young People

ABSTRACT. One hundred online sexual health forum pages were analyzed to identify sexual health concerns of young people. Pages collected from five popular forum Web sites posted in August 2011 were indexed, noting demographics, primary complaint, type of question and response, misconceptions of medical concepts, and general keywords. Gaps in knowledge were identified regarding tampon use, menstrual fluid, hormonal contraception, sexually transmitted infections, and signs of pregnancy. Forum participants searched online using symptoms, a finding that suggests Web sites providing sexual health information to young people should be organized by symptom. Sex education should inform students about transmission risks associated with common sexual practices rather than focusing on diseases and should teach how to find and access local services.     

Theory of change models deepen online learning evaluation

Massive Open Online Courses (MOOCs) have gained traction as resources for professional development. This article presents the method that we used to evaluate a professional development MOOC for postdoctoral trainees that was created by a university consortium in the US. Most approaches to evaluating MOOCs focus on analysis of participation, outcomes from course assignments, self-reported learning outcomes, course completion and user pathways through the online content or clickstream data. Few published evaluations describe in detail how learning happens within online courses and the anticipated medium and longer term cognitive and behavioral outcomes on participants. This work aims to guide those who are designing, implementing and evaluating MOOCs through applying theories of change to focus evaluation on the process of learning. This approach can be used as a complement to traditional approaches for evaluating MOOCs. We described how we worked with the MOOC team building the content to develop a theory of change for each module (or lesson) within the MOOC and used the theory of change to guide evaluation of short and medium term participant cognitive, affective and attitudinal, and behavioral outcomes. Finally, we share lessons learned and suggestions for implementing theories of change in both the design and evaluation phases of MOOC development.     

Transnational-Migrant Domestic Workers' Cultural Activism Online: The Case of an Indonesian Islamic-Writing Group in Hong Kong

This study aims to illustrate the nuanced efficacy of Islamic-writing activism by Indonesian domestic workers in Hong Kong, who vigorously utilize online spheres. We regard this group as a part of transnational migrant domestic workers' cultural activism, which is currently flourishing in the region. In particular, we pay a special attention to this group's intersectional themes in Islam and writing, to ask how an intersectional activist group utilizes online terrains and multiple themes, to nurture affective ties with others and simultaneously build activist networks. By combining questionnaires, socio-metric surveys, interviews and web content analysis, we argue that the participation in this activism allows the members collective and personal empowerment online. From the data analyses, we uncover three key features of the members' Facebook usage: maintaining weak ties by balancing multiple group memberships, using tools for interactive self-identification, and being driven by networking. Additionally, the members re-contextualized their gender and class identities in positive ways, using Islam and writing. We argue that the members utilized Islam chiefly as moral yardstick and image-making, while writing as a multitasking tool and an alternative class marker for them.Through these acts of re-contextualization, the members recreate their alternative self-identifications incorporating class, religion, gender and nationality seamlessly. These features partly resonate with their offline behaviors, to assist and synthesize their attempt at self-actualization in-between their cultural spaces, by integrating the host society, native society, and the activist society.