自媒体环境下隐私信息的公开化及其治理

自媒体环境下隐私信息具有公开化的趋势,表现为隐私信息传播的去边缘化,隐私所有人成为主导者,隐私公开成常态。阴私、身份、财富和观念是公开化的主要隐私类型。传播隐私信息对抗伦理道德可以轻易引起社会关注和自媒体把关权弱化,传播自由度增大是隐私信息公开化的主要原因。隐私信息公开化过度放大了娱乐信息,导致严肃信息失语;强调了传播的自主性,忽略了对"他"者的影响。促进自媒体的发展和媒介生态的净化,需要媒介监管者对信息进行分级,自媒体经营者履行"把关权"职责并适当地引导用户,自媒体用户提高自身媒介素养。     

互联网二十年：中国电视媒体的转型发展

中国互联网发展的二十年来,新信息传播渠道、平台的出现影响了传媒生态,传统媒体的生存发展受到冲击.电视媒体在终端和经营两个层面发生了较大的变化.未来电视机在视觉特性上会继续改进,同时在互联网技术推动下会更具网络特性;视频终端的多样化,多“屏”具有融合趋势;媒体机构方面则需要布局更广的电视产业链,以产品思维、用户思维去经营.     

趋近化视角下社交媒体关于人工智能报道的话语建构研究

基于社交媒体关于人工智能的相关报道自建语料库,通过数据搜集和清洗,运用KH Coder文本分析可视化软件,选择其中的名词短语和动词短语,生成关联词频图进行可视化解析,并从趋近化策略的空间趋近、时间趋近和价值趋近维度对自建语料库进行分析。研究结果显示,社交媒体人工智能话语建构了以空间趋近化策略为主,以时间趋近化和价值趋近化策略为辅的正向话语。同时,人工智能对人类具有潜在威胁,公众应采取相应的风险预防对策。     

交互性：计算技术与西方艺术理论的汇聚

20世纪60年代以来,由于控制论、新行为主义等理论的影响,交互性在西方艺术领域逐渐成为一种被普遍接受的自觉倾向,并获得了计算机和网络的强有力支持。在计算技术与艺术理论相互渗透的过程中,人们从媒体特性、艺术表现和程序开发等多种角度对交互性加以探索,出现了"远程通信艺术"、"向后倾斜交互性"、"计算表现主义"、"交互性诗学"等新范畴。     

媒介事件对电视广告创意的影响

从对媒介事件的重新界说以及媒介事件对受众心理状态的影响入手,通过对近期国内一些电视广告片的创意特点的分析,指出在媒介事件的影响下,电视广告的创意正呈现出一些趋向,如诉求路线的情感化、表现内容的公益化、运作方式的潜隐化等等。对于这些趋向的认识,有助于企业改变以往程式化的广告操作手段,获得更加积极有效的广告产出;有利于拓展电视广告创意者的思维空间,使电视广告创作更上一个台阶。     

P2P技术与网络传播的未来

伴随着P2P技术和商业应用的发展,P2P技术对于未来网络传播可能产生的影响也成为一个令 人关注的问题。从目前来看,P2P技术对于网络传播的影响主要包括以下几方面:网络信息共享与 利用的方式与程度将进一步改变;围绕P2P技术思想展开的软件与信息产品开发,将在一定程度上 决定作为媒体的网络的未来面貌;P2P带来的去中心化特点将使互联网管理的难度进一步增加; P2P可能成为媒体间的交流与合作的新平台,也可能加速媒体形态的演化。从总体看,P2P技术未 来的社会影响程度,取决于政治、经济等各种力量的博弈结果,而这也将最终影响着互联网的未来。     

费瑟斯通消费文化的审美维度

在当代英国著名社会学家费瑟斯通看来,当今社会从某种意义说就是消费社会,消费社会具有后现代特性,在消费社会,日常生活具有审美特性,影像具有重要意义,文化媒介人成为新审美生活方式的创造者和传播者。     

视觉文化时代信息技术与英语教学关系探析

面对视觉文化环境下长大的一代,信息技术在英语教学中作用巨大。多媒体技术能调动学生的学习兴趣、培养联想思维能力以及营造仿真氛围;网络提供教师与学生日常教学中欠缺的资源;网络学习环境有助于学生自主性的形成。媒介素养教育是教师和学生在此背景下之必须。     

Responsibility,planning and risk management: moralizing everyday finance through financial education

The individualization, privatization and marketization of risk management represent a fundamental dimension of the financialization of everyday life. As individuals are required to engage with financial products and services as the main way of protecting themselves from risks and uncertainties, their economic welfare and security are construed as depending largely on their own financial decisions. Within this setting, the concept of financial literacy and accompanying practices of financial education have emerged as a prominent institutional field handling the formulation and communication of the attributes and dispositions that arguably constitute the proper financial actor. This article analyzes financial education programmes currently conducted by state agencies in Israel, examining the notions and principles they articulate when defining and explaining proper financial conduct. The study indicates that moral themes and categories occupy a salient place in the formulation of the character traits that constitute the desired literate financial actor. Notions of individual responsibility, planning ahead and rational risk management are presented not merely as instrumental resources, but as moral imperatives. Through these notions, the programmes moralize a broad array of everyday practices of personal finance such as saving, investing, borrowing and budget management, thereby connecting the sphere of financial matters to the domain of moral virtues. Offering a representation of particular modes of financial conduct as constitutive components of morally virtuous personhood, these practices imbue the financial field as a whole, especially its current generalized logic of individualized and marketized risk management, with moral meanings, hence contributing to the normalization and depoliticization of the financialization of everyday life.     

Revisiting the relationship between public relations and marketing: Encroachment and social media

Although public relations and marketing trade presses regularly discuss the conflict between the functions (e.g., Ecker, 2013; Havartin, 2013), academic researchers focused on the issue primarily in the 1980s and 1990s. The drop in public relations and marketing encroachment research does not parallel a drop in encroachment in practice, especially in light of today’s social media environment. In fact, historic tension between public relations and marketing intensified with the incorporation of social media into communication efforts. This paper updates the study of encroachment by reviewing the historical views of the topic, proposes ways that social media use has intensified issues related to role encroachment between public relations and marketing professionals, and outlines questions to guide future study of these topics.