中国语境下主流媒体传播力评估模型及指标体系的构建

在对中国语境下主流媒体的内涵、主流媒体传播力解析的基础上,构建了一个主流媒体传播力的评估模型,并依据此模型,提出基于传播基础、传播能力、传播生态和媒介技术四个影响因素的主流媒体传播力的评估指标体系.     

论电子场景下现代科学教育的重塑

历史上的科学教育经历了由“专才教育”向“通识教育”再到“通才教育”转变的过程。“通才教育”在现代社会发挥着重要的人才培养功能,但 IT(电子信息)技术在现代科学教育中所形成的特定“电子场景”使得科学教育致力于追求普遍显性知识的“通识教育”,一定程度上缺失了隐性意会知识的养成,而后者是现代“通才教育”所必需的。现代科学教育应该重塑“通才教育”,其本质是一种显性知识与隐性知识相结合的 STS 教育。     

新传媒语境下电视新闻节目的时空观

信息传播技术革命在社会的方方面面产生了深刻的影响,最为突出的表现就是公众时空观的变化,这构成了学术界和业界一直关注的新传媒生态的根本话题。以电视新闻节目为研究的具体对象,从新媒介语境下时空观的变化入手,并以电视新闻报道节目的实践为参考,从理论而后实践的维度系统地考察了新传媒语境下时空观对电视新闻节目产生的影响。     

“顽疾”还是“误诊”？产业扶贫“内生动力不足”问题探究

产业扶贫中“内生动力不足”是阻碍脱贫攻坚获胜的难题。以豫北黄河滩区Q乡为例,对扶贫项目运营情况进行长期调研,深度剖析“内生动力不足”产生的根源。调研发现,产业扶贫项目的自然风险、市场风险、道德风险与政治风险是影响贫困户“内生动力不足”的重要因素,认知评估理论与资源保存理论能有效揭示项目风险影响贫困户“内生动力不足”问题的内在作用机理。贫困户会对项目风险进行全面评估,认为凭借自身资源无力应对,同时为避免自有资源遭受损失,进而对扶贫项目表现消极,产生“内生动力不足”问题。为此,从健全防御配套设施、避免官僚逻辑、弱化精英偏好、人才培养与引进等方面化解项目风险,是提升贫困户“内生动力”、促进产业扶贫项目可持续发展的有效措施。     

大学生认知方式与德育方法的优化

认知方式划分为场依存和场独立两种类型,大学生认知方式与德育方法实施产生的效果有相关性。笔者认为应构建"以人为本"的德育方法论体系,根据大学生不同的认知方式采取分类指导原则,实施相应的有针对性和实效性的德育方法。     

试论"以人为本"的汉语历史词汇研究

面对个体数量众多、情况极度复杂的古汉语词汇系统,根据语言事实调查和认知语言学理论,从“以人为本”的研究思路出发进行汉语历史词汇学研究,首先对围绕人体部位及其各种重要经验而形成的概念基础之上的词汇加以研究,进一步研究这些词汇指称功能的扩展情况,将是一项十分重要的研究工作。     

论对偶在汉语写作中的认知意义

对偶是汉语语体系统和文体系统中的重要构成元素,是人们把对世界的认识摹写出来又渗透到高雅文化与民俗文化之中的一种语言表达式。对偶思维是一种耦合①性思维,集中反映了汉民族写作的整体思维和对立统一思维。考察汉语写作史可以发现:对偶不仅仅是传统意义上的一种修辞方式,它更是汉民族写作的一种重要的认知模式。隐喻的研究,已经从一种修辞手段的研究转化为认识世界和语言发生变化的重大课题和焦点课题。而对偶的研究,如对偶的形成与结构体制对汉语写作的认知意义;对偶所映射的汉族人的文化传统、审美心理;对偶的语体学意义和文体学意义;对偶与语体、文体嬗变和社会需求的关系问题等也应该是语言学中极有理论价值和方法论意义的研究课题。     

心理表征及其特征

认知科学的心理表征是有机体环境信息的载体,认知系统具有一种承载信息的内部状态,即中介状态.这种中介状态具有五种特征,即持久性、差异性、抽象性、具有成分结构和受规则控制.讨论心理表征的深层次问题对于说明各种认知能力非常重要.     

A systematic review on the application of dialogue in public relations to information communication technology-based platforms: Comparing English and Chinese contexts

This study aims to systematically analyze and compare studies applying the dialogue approach in public relations to information communication technologies (ICTs) under English and Chinese context. Specifically, we want to investigate the subjects, the adoption of dialogic principles, and the processing of additional valuables of dialogue in selected studies. By identifying 68 relevant peer-reviewed journal articles under English context and 13 under Chinese context, we analyzed different subjects in selected publications, including their research topics, methods, samples and objectives. Moreover, our study also revealed the following results: (1) three dialogic principles were well adopted while the other two were not; (2) public engagement was the most common effect; (3) organizational response was the most common antecedent to dialogue implementation. Future studies are recommended to diversify research methods, topics and relevant technologies. We also call for developing theoretical models for dialogue in public relations and updating dialogic principles and measurements. Based upon the fact that the dialogue approach is less studied under Chinese context, we also offer a path to construct effective and ethical communication between organizations and publics on various ICT-based platforms in Greater China.     

Racial/Ethnic Minority Community College Students' Critical Consciousness and Social Cognitive Career Outcomes

A need exists to better understand how racial/ethnic minority students' critical consciousness development in response to marginalization may be involved in their educational and career development. We therefore examined the link between critical consciousness development and career decision self-efficacy and career outcome expectations among racial/ethnic minority community college students. Following social cognitive career theory's conceptual pillars, we developed a testable model integrating critical consciousness and social cognitive variables. This model was tested with 135 racially and ethnically diverse community college students. Data analysis included path analyses and tests of model fit using structural equation modeling. Results suggested that (a) higher critical agency is linked to higher career decision self-efficacy and outcome expectations and (b) critical action and reflection have a bidirectional link and predict higher critical agency. Implications for research and practice aiming to close educational and career gaps among racial/ethnic minorities are discussed.