多元文化框架下的跨文化教学

跨文化教学是异质文化之间的互动。在多元文化框架下,跨文化教学是非常必要的。实施跨文化教学的策略为:对比式跨文化教学、融合式跨文化教学和兼并式跨文化教学。在跨文化教学中存在一些问题,解决这些问题的方式方法为:培养学生的跨文化意识,培养学生的民族文化意识,开发本土文化英语教材等。     

谈言语交际中的模糊词语

现代汉语中,既有精确词语,又有模糊词语。精确 词语和模糊词语是相对而言的。在言语交际中,人们首先要求表达精确,也就是说要使用精 确性的词语。但在日常生活、文学作品和外交辞令中,又常常需要使用一些模糊性的词语, 去表达一些特殊的语义,以收到特殊的修辞效果。因为模糊词语有时比精确词语更适应交际 的需要,更具有特别的修辞效果。     

The sociolinguistics of late modern publics

This issue examines struggles over public discursive power in late modern society, understanding that late modern publics are characterized by a destabilization of formerly unmarked public authorities, in other words, an unsettling of standardized “voices from nowhere” (Gal & Woolard, 2001). The contributions to the issue illustrate traditional social and academic elites’ discursive reactions to such developments. In the introduction, we outline different theoretical frameworks of modern and late‐modern publics, identify factors that contribute to a destabilization of modern certainties of social public order, and argue that a weakening of traditional public norms not only implies emancipation but also, as the contributions to the issue demonstrate, may bring along new forms of public dominance. For the positioning of contemporary sociolinguistic theory and practice, we conclude that it is the crucial task of the current public moment to critically self‐engage with our own relations with, and ideologies of, the public. Dieses Themenheft befragt Strukturen öffentlicher Diskursmacht in spätmoderner Gesellschaft und zeigt auf, dass spätmoderne Öffentlichkeit durch eine Destabilisierung von vormals unmarkierten Autoritäten ist, in anderen Worten, von standardisierten “voices from nowhere” (Gal & Woolard, 2001). Die Beiträge illustrieren Reaktionen traditioneller sozialer und akademischer Eliten hierauf. In dieser Einleitung skizzieren wir verschiedene theoretische Zugänge zu moderner und spätmoderner Öffentlichkeit, identifizieren Faktoren, die zu einer Destabilisierung von sozialen Gewissheiten der Moderne beitragen und legen dar, dass eine Schwächung traditioneller öffentlichen Normen nicht nur soziale Emanzipation impliziert sondern, wie die Beiträge zu diesem Heft zeigen, auch neue Formen öffentlicher Dominanz hervorbringt. In Bezug auf zeitgenössische soziolinguistische Theorie und Praxis schlussfolgern wir daraus, dass es im aktuellen öffentlichen Kontext eine zentrale Aufgabe der Soziolinguistik ist, sich kritisch mit den eigenen Beziehungen zu und Ideologien von Öffentlichkeit befassen. Das Themenheft soll zu dieser Auseinandersetzung beitragen.     

On the conditions of authority in academic publics

The discourse of some of the most powerful public figures in today’s world is often incoherent and nonsensical. Incoherent yet authoritative discourse shows that authority does not rest in language but results from non‐linguistic and pre‐textual conditions. The non‐linguistic and pre‐textual conditions are exemplified in an Australian case‐study of a media debate between the Immigration Minister and a refugee, drawing on research by Smith‐Khan (2019a, 2019b). Two such conditions are then examined with reference to academic publics. First, I ask which languages do or do not carry authority, before moving on to speaker identity as a condition of authority. The close association between English and academic excellence has resulted in diminishing the authority of academic publications in languages other than English. The same is true of publications by women and people of colour. I close by reflecting on referencing practices as forms of extending authoritativeness to voices in excluded languages and from excluded scholars in academic publics.     

The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study

Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication of cross-sectoral alliances is a form of CSR communication that serves organizations’ strategic goals and objectives. Drawing on the literature on digital CSR communication and legitimacy theory, this article examines which legitimacy needs shape the formation of cross-sectoral ties on Facebook in addressing environmental and sustainable development issues in the United States. Combining data-mining, text-mining, social network analysis, and exponential graph modeling, this research investigates the structure of a network among 3071 organizations across multiple sectors. Findings show that organizations’ cross-sectoral tie formation is mainly driven by social legitimacy and alliance legitimacy needs.     

Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature

Through a thematic content analysis of 118 journal articles from interdisciplinary fields, this study reviews the research trends of online crisis communication literature in a Chinese post-truth society, where objective facts play a diminishing role, and Chinese people are losing their trust, despite the best efforts of organizations to deal with fake news in crises. Results of this study disclose some unique crisis communication strategies (e.g., strategic distraction, rumor-rebuttal, fabrication, acting cute, and content censorship) in crises of China. Influential contextual factors such as the political system, cultural values, and media features are identified as well. Theoretical and practical implications of this study are discussed, and a greater picture of online crisis communication in contexts is posited for future research.     

Building a health communication brand for University of Texas System tobacco control

Objective: Despite declining cigarette smoking rates in the US, there is a continued need for tobacco prevention education campaigns to reach young adults. Recognizing the need for improved tobacco control messaging, the University of Texas (UT) System engaged The University of Texas at Austin Center for Health Communication to develop a brand and message that would strengthen tobacco control efforts at its 14 institutions. Methods: This article describes the iterative process involved in creating a brand for tobacco control, including an environmental scan, identifying potential message themes, and creating and refining logos. Results: This article highlights the process of developing a system-wide tobacco control brand. Specifically, the process included coordinating an interdisciplinary team with content and design experts, and presenting ideas to stakeholders for serial feedback and refinement, among others. Conclusions: Ultimately, this project offers a model for other systems of higher education interested in pursuing similar initiatives.     

Underlying processes of SCCT: Mediating roles of preventability,blame, and trust

Despite the prevalence of the situational crisis communication theory (SCCT; Coombs, 2007) in crisis communication research, few SCCT-based studies have examined how different crisis types affect post-crisis reputation. This study, therefore, attempts to uncover the underlying processes of SCCT. Specifically, this study examined preventability, blame, and trust as potential mediators of crisis type and organizational post-crisis reputation. A between-subjects experimental study (crisis type: victim vs. accidental vs. preventable) was conducted with 329 college students. The results revealed that crisis type had no direct effects on reputation, but it did affect preventability, blame, and trust. More significantly, the results showed that crisis type indirectly affected reputation in two distinct ways: (1) via a sequence of preventability and blame and (2) via trust. The study includes a discussion of theoretical and practical implications.     

Crisis perceptions,relationship, and communicative behaviors of employees: Internal public segmentation approach

This study examines when and why employees engage in external communicative behaviors during the periods of a corporate crisis. Combining a cross-situational factor (i.e., pre-crisis relationship quality) and a situational factor (i.e., crisis-specific perceptions), this study segments internal publics to understand employees’ motivations of becoming advocates for or adversaries of their organization. The results of an online survey demonstrated that employees’ pre-crisis relationship to their organization plays a critical role in encouraging them to advocate for their company; meanwhile, their crisis-perception—whether they feel fewer constraints in solving a crisis—is more likely to make them share negative information externally. Segmented groups of employees with high levels of both relationship and activeness are most likely to engage in both positive and negative external communication behaviors. Theoretical and practical implications for public relations and internal crisis communication are suggested.     

Armchair detectives and the social construction of falsehoods: an actor–network approach

ABSTRACT

This paper examines two large-scale cases ? the 2013 Boston bombing and the 2015 Bangkok bombing, each of which spurred an online investigation conducted by concerned citizens to find the bombers. While both bombing cases had different cultural discourses, the processes and outcomes of the online investigation were similar: there were rampant speculation and rumor-mongering, as well as false accusations and harassment of innocent suspects. The aim of the paper is to understand how such acts of mob justice happened. Using actor–network theory, a theoretical and methodological tool for mapping out the networks human and non-human interactions, I discuss two types of networks found in both investigations. The two network types demonstrate how a claim can be construed as fact or fiction through such networks of interaction. In light of debates on the proliferation of fake news and alternative facts, the findings have implications for the current and precarious state of truth in today’s society.