Chemical risk communication through the Internet in Spain

In this work, some corporate websites of the chemical industry of Tarragona (Spain) are studied, analysing how the chemical trade associations and companies present information and/or encourage dialogue with the community on issues relating to the chemical risk and their environmental, health and safety (EHS) performance. The results suggest that the chemical industry in Tarragona uses the corporate websites mainly to disseminate information about its EHS commitments and performance, but they do not encourage dialogue with the community through the Internet.     

现代化视野中的藏族传统文化

藏族文化源远流长,有着鲜明的地域色彩和浓郁的民族宗教特色。它在一定的历史阶段曾充满活力,显示出兼容并蓄的文化融合能力。但在15世纪以后,随着宗教向社会生活领域的全面渗透,藏族传统文化逐渐走向衰落。本文对藏族文化进行了反思,分析了这种文化的优缺点,认为应在批判的基础上加以继承和发展,积极寻求与现代化的结合。     

整合营销传播策略在银行宣传营销中的运用

在阐述整合营销传播理论定义及要点的基础上,以招商银行的营销策略为主要例子,引用本土银行现有营销策略,论证了整合营销理论是我国银行新一轮竞争中的重要策略。     

口语教学中的文化教学

语言与文化相互依赖密不可分,语言学习离不开文化积累。本文从文化、语言、交际的内涵以及三者的关系为出发点,阐述了中西文化体现在语言运用上的差异,提出了将文化融于口语教学中的必要性和具体的实施方法。     

传播学的发展

传播学是一门交叉性边缘学科,产生于20世纪40年代,它是适应社会发展需要而产生的,是社会发展到一定阶段的产物。传播学首先产生在美国,在那里得到了迅速发展,然后传入到欧洲及其他各地。目前,传播学研究形成了两大学派:一是以美国为代表的传统学派,二是以欧洲为代表的批判学派。传播学于20世纪70年代末被引进到中国内地。中国内地传播学研究大致经历了3个发展阶段——引进阶段、受挫阶段、发展阶段。     

论驯鹿鄂温克人的兽皮文化

生活在大兴安岭中的驯鹿鄂温克人是鄂温克族中的独特群体,千百年来一直以饲养驯鹿和森林游猎为生。他们在特定的自然环境、特殊的生存条件以及特有的生产生活中,创造出了适合于他们物质文明和精神文明的兽皮文化。     

Parent‐Adolescent Communication About Sex: Retrospective Reports by Latino College Students

Latina female (n= 97) and Latino male (n= 69) college students (M age = 21.4 years) completed self‐report surveys regarding family of origin experiences, including sexual communication with parents while growing up. Latino parents of this comparatively highly educated sample tended to use direct rather than indirect strategies for communicating about sexuality with their children. Young women reported higher levels of sexual communication with mothers while growing up than did young men, and respondents reported less communication with fathers than mothers. Among young women, sexual communication with mother was positively associated with non‐Mexican origin and negatively associated with having older brothers living at home. In contrast, maternal education was positively associated with mother‐son communication about sex. Paternal education and the absence of older brothers positively predicted communication with both sons and daughters. The analyses provide novel information regarding sexual communication in Latino families and suggest directions for future research.     

论鲁迅对待儒家传统文化的双重策略

鲁迅的某些言论致使许多人认为鲁迅彻底反对中国传统文化。选取儒家传统思维方式这一视角,从其终极目标(中庸)、对象化(仁义礼智)、实现途径(人道)三个方面剖析鲁迅对儒家传统文化的解构与建构的双重策略,以及对儒家传统文化的内心参与,试图论述鲁迅思想的真实面貌。     

人文语境与《红楼梦》的翻译

文章从人文语境的典籍文化、民俗文化、礼俗文化和审美文化四个方面阐述翻译中语用意图的实现过程 ,以探讨语境对文学翻译的重要作用 ,并力图找到移植原作隐含意义的最佳切入点     

试论英语教学中教师的主导作用

本文从道德教育、文化传播、知识传授和能力培养等四个方面论述了在英语教学中教师的主导作用,阐述了英语教学中教师主导作用的重要性。