环境态度、雾霾认知对城市居民防护行为的影响——基于KAP理论模式

大气污染特别是严重的雾霾天气频发引发了人们对环境问题的担忧和探讨,政府将解决雾霾问题作为环境治理的突破口,然而公众在协同参与治理及个人防护方面存在明显的滞后性甚至无所作为。基于KAP理论模式,采用问卷随访调查和回归检验方法,从健康保护意识、环境态度与雾霾认知以及城市居民的雾霾防护行为等方面展开分析。结果发现:自我健康保护意识和环境态度会对城市居民应对雾霾的防护行为起到显著正向影响,而且雾霾认知存在直接影响。其中,雾霾基本认知和雾霾危害认知均对城市居民应对雾霾的防护行为有显著正向影响,而雾霾成因认知却无明显影响。因此,应加强宣传,强化雾霾基本认知和雾霾危害认知,引导民众树立健康保护意识与环境友好态度,促进公众对雾霾成因的了解,积极参与雾霾的协同治理。     

Health Information Seals of Approval: What do they Signify?

Much of the health information available to consumers on the Internet is incomplete, out of date and even inaccurate. Seals of approval or trustmarks have been suggested as a strategy to assist consumers in identifying high-quality information. Little is known, however, about how consumers interpret such seals. This study addresses this issue by examining assumptions about the quality criteria that are reflected by a seal of approval. This question is of particular importance because a wide variety of quality criteria have been suggested for online health information, including: core aspects of quality such as accuracy, currency and completeness; proxy indicators of quality such as the disclosure of commercial interests; and indicators that reflect the quality of the site or the interaction it affords, such as the availability of a search mechanism. The results of this study suggest that seals of approval are assumed to certify information quality primarily with respect to core quality indicators, aspects that subjects both consider to be important and feel relatively less able to evaluate for themselves (compared with their ability to rate proxy indicators of information or indicators of site or interaction quality). This assumption is largely inconsistent with practice: most seals of approval involve assessment of proxy indicators of information quality, rather than direct assessment of content. These results identify a problem that certification or accreditation bodies must address since, unless and until consumer expectations are congruent with evaluation practice, seals of approval will seem to promise more than they deliver.     

本土品牌逆袭与消费者偏好逆转的纵向扎根研究

  如今的中国市场,诸多行业本土品牌崛起甚至逆袭,消费者对全球品牌与本土品牌的偏好相应逆转。已有研究较为全面地揭示了全球品牌和本土品牌偏好的驱动因素,但本土品牌逆袭过程中全球品牌与本土品牌偏好的驱动因素是否相同、本土品牌逆袭与消费者偏好逆转的互动影响路径是怎样的,对这些问题缺乏探讨。         在梳理相关研究的基础上,以手机行业为研究对象,采用扎根理论的研究方法,通过对网络讨论数据的初始编码、聚焦编码和理论编码,首先研究全球品牌与本土品牌偏好的驱动因素的异同,然后结合对讨论数据的纵向统计结果,研究本土品牌逆袭过程中品牌逆袭与消费者偏好逆转的互动影响路径。         研究结果表明,本土品牌逆袭中,全球品牌与本土品牌偏好的驱动因素模型具有相似的结构,功能价值和社会价值的测量受个人因素调节而影响消费者偏好,但测量功能价值或社会价值的具体因素在全球品牌与本土品牌中存在差异。品牌逆袭有助于提升综合国力、促进消费者成熟,进而驱动消费者偏好逆转;消费者偏好逆转则通过反馈路径帮助品牌进一步逆袭。具体的,消费者对产品特质更加重视,全球品牌的原产国效应和符号价值表现力减弱,本土品牌的口碑效应和符号价值表现力增强,同时消费者的民族主义增强而爱国绑架感减弱,这些因素通过感知价值带来消费者偏好逆转。综合而言,本土品牌逆袭和消费者偏好逆转是互动提升的关系。         研究结果丰富了全球品牌和本土品牌的相关研究,为全球品牌和本土品牌的建设提供了实践启示。产品特质是影响消费者偏好的主要因素,并对其他驱动因素有支撑作用。所以全球品牌和本土品牌都要重视产品的创新和研发,还要根据各驱动因素的变化调整其营销策略。     

解读“80后”大学生道德认识矛盾性提高德育效益

为了探索新形势下实施德育的有效途径,提高德育效益,笔者针对“80后”大学生的道德认识进行了问卷抽查。在对调查结果进行综合分析的基础上,认识到：“80后”大学生的道德认识具有矛盾性,并分析了道德认识矛盾性的原因,重点从三个层面提出提高德育效益的途径：第一,社会层面,重构社会高层价值体系;第二,学校层面,要树立全员育人的大德育观念,内容要具有可接受性,方法上要加强情境性教育、体验性教育;第三,大学生要注重自我教育。     

Reliability acceptance sampling plans for the Weibull distribution under accelerated Type-I censoring

Type-I censored reliability acceptance sampling plans (RASPs) are developed for the Weibull lifetime distribution with unknown shape and scale parameters such that the producer and consumer risks are satisfied. It is assumed that the life test is conducted at an accelerated condition for which the acceleration factor (AF) is known, and each item is continuously monitored for failure. Sensitivity analyses are also conducted to assess the effect of the uncertainty in the assumed AF on the actual producer and consumer risks, and a method is developed for constructing RASPs that can accommodate the uncertainty in AF.     

An equality of condition framework for user involvement in mental health policy and planning: evidence from participatory action research

Discussions about user involvement in the mental health services tend to throw up four major areas of concern: the capacity of service users to participate, their lack of participation skills, the need for a positive organisational culture and the need for arenas of participation. This article presents evidence from participatory action research with Irish mental health service users which explored how they could more equally participate in advisory committees. Participants identified barriers to their equal participation due to unequal cultural, physical, mental and economic resources, time, power, ‘stigma’(prejudice) and lack of respect for their experiential knowledge and emotional expression. These barriers fall within the ‘equality of condition framework’ developed by Baker and colleagues. Enabling equal user involvement in strategic decision‐making requires more than arenas of participation – it requires comprehensively addressing service users’ structural disadvantages throughout the process of involvement.     

信息内容可信度对消费者转基因食品接受程度的影响——以江苏省为例

深入研究外部信息传入特别是信息内容可信度对消费者转基因食品接受程度的影响对中国政府转基因科普宣传具有重要意义。利用江苏省消费者调查数据,定量研究信息内容可信度等因素对消费者转基因食品接受程度的影响,具体来说,定量研究积极属性信息内容和消极属性信息内容对不同风险人群(所有样本、低风险人群、高风险人群)转基因食品接受程度的影响。研究结果表明,外部信息传入更容易影响低风险人群对转基因食品的接受程度。积极属性和消极属性信息内容可信度分别显著正向和负向影响低风险人群对转基因食品的接受程度,且前者的作用较大。积极属性信息内容可信度对高风险人群转基因食品接受程度的影响较弱,而消极属性信息内容可信度对高风险人群几乎没有影响。     

Cognitive skills and leadership performance: The nine critical skills

Over the years, a growing body of evidence indicates that certain cognitive skills are a critical determinant of leader performance. In the present effort we show that application of these skills is typically founded in case-based knowledge. Subsequently, we identify nine key skills people in leadership positions employ when working with case-based knowledge to address leadership problems: 1) problem definition, 2) cause/goal analysis, 3) constraint analysis, 4) planning, 5) forecasting, 6) creative thinking, 7) idea evaluation, 8) wisdom, and 9) sensemaking/visioning. Individual and situational contingencies shaping effective application of these thinking skills is discussed. In addition, the implications of findings bearing on leader thinking skills for leader assessment and leader development are considered.     

意会认识论的研究新路径：意会认知与创造思维比较研究

通过意会认知与创造思维的比较研究可以看到,意会认知是人在认识过程中产生创造性认知的过程,这种从模糊到清晰的认知过程是创造思维的基本形式。对意会认知与创造思维三种具体形式的内在关联进行分析可以看到,直觉思维是意会认知的＂不知之知＂,即直觉与意志、情感等非理性因素相结合是产生意会认知的基础;灵感思维是意会认知＂无意识性＂重要表现,即意会认知与无意识的个人体悟有关;顿悟思维是意会认知＂心理论证＂的基础,即对客体本质进行深入洞察并在主观上产生认可。     

论网络点击合同下消费者权益的法律保护

点击合同是格式合同在网络环境下的嬗变,是电子商务交易中的主要形式之一。点击合同在信息披露、不公平条款、合同确认方式等方面存在很多亟待解决的新问题,这些问题也直接影响到网络消费者权益的保护。我国应当在借鉴国际先进立法和实践的基础上,对点击合同予以重点监管和规制以适应网络经济发展的需要,为网络消费者权益的保护提供制度保障。