市场经济体制建设与假冒伪劣商品的治理

假冒伪劣商品具有极大的社会危害性,我国制假售假现象的泛滥有市场经济条件下的一般原因,但更主要的是我国的特殊国情即市场经济体制的不完善。"打假"应该从供给管理入手,加强全民信用教育,政府和厂商应该承担主要责任,提高制假售假者的成本,缩小制假售假者的利润空间和市场空间。     

顾客满意与顾客忠诚之间关系的实证研究

顾客忠诚日益受到企业的追逐.在传统的营销学教科书中,培育顾客忠诚的最有效手段是让顾客满意,许多顾客忠诚计划都是以顾客满意为中心而设计的.然而,实务界所得出的结论却并非如此,顾客满意并不必然给企业带来相应的顾客忠诚.因此,需要重新审视这两者之间的关系.作者采用实证研究方法,首先从理论上鉴定了顾客满意和顾客忠诚的本质,并区分了不同的满意程度和忠诚类型.然后,研究了这两者之间的对应关系.结果认为,顾客满意是顾客忠诚的必要条件而不是充分条件,随着满意程度的提高,顾客会更加趋向于忠诚,但并非线性关系.根据研究的结论,企业制定顾客忠诚计划时,首先,对于不同忠诚类型的顾客,应该采取不同的策略;其次,企业应该致力于"让顾客非常满意",而非简单地追求"顾客满意";最后,除了提高顾客满意度外,企业还应该为顾客创造其他条件,才能获得真正的顾客忠诚.     

Bounded rationality and consumer choice: an evaluation of consumer choice of mobile bundles

Although numerous prior studies have examined consumer valuations in bundling transactions from a theoretical perspective, relatively few have focused on large datasets. In addition, little prior research has targeted developing telecommunication markets. To address these gaps in the literature, we examine the rationality of consumers' bundling choices in the mobile telecommunication industry, using operational data from China Telecom. We compare the current prices paid by consumers to the optimal prices of alternative bundling plans, based on the consumers' actual usage. We determine whether bundling choice is affected by risk aversion, the complexity of the bundle, and learning effects. The findings suggested that many users chose sub-optimal bundles that were more expensive than others were. The results showed that consumers were risk averse, and they were more likely to make non-optimal bundle selections with more complex usage patterns. No significant differences were found according to gender, age, or usage level.     

试论发展消费信贷及重点选择

消费信贷作为一项新兴银行业务 ,在我国发展有着极其重要的现实意义。消费信贷的主体是消费者和金融机构 ,政府则要做好行为规则的制定和实施工作。在消费信贷的重点选择上 ,农村以耐用消费品、文化教育等为重点 ,城市应以住房、教育、旅游等为重点 ,但其前提是要解决预期净收入下降 ,现期收入水平不高从而导致偿债能力不足与相应商品或服务需求显著增强的矛盾 ;解决问题的根本的出路是采取有力措施增加城乡居民的收入 ,完善各项配套制度。     

Avian Influenza in Vietnam: Chicken‐Hearted Consumers?

This study, based on quantitative and qualitative surveys conducted from July 2004 to September 2005, examines the perceptions of Hanoi consumers and their reactions to the Avian Influenza epizootic (H5N1). Hanoi consumers clearly link the risk of human contamination by the virus to the preparation and ingestion of poultry. During the first crisis, consumers reacted quickly and intensely (74% of them had already stopped eating poultry in January 2004). Nevertheless, once the crisis abated, they quickly resumed their consumption of poultry. This behavior corresponds to the pattern described by empirical studies of other crises, such as BSE. What is more surprising is the speed with which the different steps of this common pattern succeeded one another. It may be explained by a rapid decrease in risk anxiety. A logit model shows that, soon after the beginning of the crisis, AI risk anxiety was tempered by confidence in the information and recommendations issued by the government concerning AI and, in the long term, by a high perceived self-efficiency to deal with AI. Indeed, not only has poultry consumption been affected in terms of the quantity consumed, but alternative ways of selecting and preparing poultry have also been adopted as anti-risk practices. Risk communication strategies should take this into account, and rely on a previous assessment of consumer practices adopted to deal with the risk.     

转移支付与公共品均等化分析

 基于1995-2004年间省级面板数据的估计结果显示，税收返回对各地的城乡公共品差距扩大起了强化作用，财力性转移支付和专项转移支付对各地城乡公共品差距的缩小作用不大；转移支付规模的公共品因素考虑不合理；最后，提出了相关的政策建议。     

公共产品第三部门供给的国内外研究文献综述

针对公共产品第三部门供给行为出现的原因、作用、条件、缺陷及与政府、市场的关系等几方面,专家、学者已进行了一些有益的研究,为进一步研究这一前沿问题提供了理论基础。但是,对于公共产品第三部门供给的研究刚刚起步,已有的研究大多数是从政治学和社会学的角度进行的分析,存在缺乏从经济学的角度分析其供给机制的理论框架等局限性,在公共产品第三部门供给的原因、效果及供给主体治理等方面还有大量有待研究的空间。     

探析我国经济通胀的现状及原因——基于货币需求理论的视角

进入2007年,我国的经济通胀出现加速趋势,并具有明显的结构性、区域性和阶段性特征,对我国的宏观经济安全构成一定威胁。现从货币需求理论的视角,探讨我国经济通胀的原因,提出制定应对通货膨胀的政策。更多从马克思的货币流通规律理论和弗里德曼的现代货币数量论入手,综合运用调控货币流动性和货币供求的多种工具,提出了问题的解决策略。     

74年前《申报》国货质量讨论评析

在1933年的"国货年"中,《申报》"申报国货周刊"阐释了国货质量的基本状况,总结了国货质量存在的主要问题,分析了导致质量问题的主要原因,并提出了解决问题的对策。《申报》的有关文章反映了舆论界及民众振兴民族经济的热情与理性思考。