企业形象是企业在竞争中获胜的保障

企业的竞争力是由商品力、销售力和形象力三者构成的,特别是进入“感性消费”时代后,企业形象愈来愈显现出其重要作用。良好的企业形象是企业重要的无形资产,也是潜在的销售业绩。忽视企业形象的作用,是难以在日益激烈的市场竞争中获胜的。     

关于消费异化的文化批判

受消费主义思潮以及某些陋俗文化观念的影响,消费异化现象正在充斥人们的日常生活。消费异化造就了特殊的消费文化以及消费文化心态。消费异化为畸形、非理性消费行为提供了支持,不合理的消费文化又助长了消费异化的泛滥。解读消费异化与消费文化之间的关系,对倡导推进健康向上的消费理念有积极意义。同时,开展对属于陋俗的消费文化、理念、行为的批判,有助于人们对消费意义的认知。全方位认知消费异化的危害,建立符合国情、健康向上的消费文化是抵制消费异化的必要手段。     

Why Are They Leaving? Factors Affecting Intention to Leave among Social Workers in Child Welfare

This article addresses a topic that has not previously beenresearched in Sweden, i.e. factors associated with the intentionof social workers to leave their place of work. A comprehensivequestionnaire was distributed to 309 social workers in childwelfare in the County of Stockholm (drop-out rate: 3 per cent).The study comprised a total of forty-two workgroups. All thesocial workers handling referrals and investigating the situationof children and youth in these areas were included. One of themost striking results was that although 54 per cent of the socialworkers had been at their current workplace for two years orless, 48 per cent intended to leave their jobs. A logistic regressionanalysis showed that the variable of greatest importance forthe intention to leave the workplace was lack of human resourceorientation within the organization, i.e. the extent to whichpersonnel are rewarded for a job well done, feel well takencare of and where management is interested in their health andwell-being. A final conclusion of this study is that when measuringthe impact of different aspects of work tasks compared withsome aspects of organizational culture, it becomes clear thatthe latter seem to be most important in this respect.     

Perceived Hazard and Product Choice: An Application to Recreational Site Choice

We develop a "perceived hazard" model that estimates consumers' endogenous risk perceptions about products. These perceptions are then linked to a model of product choice. Our approach thus departs from the expected utility model that depends upon external risk assessments. In an application to recreational fishing, we find that anglers' perceived hazards associated with fish consumption advisories do affect product (recreational site) choice. Anglers' perceptions also affect welfare measures because the benefits of contaminant removal flow from these perceptions. The perceived hazard/product choice model is applicable to a wide variety of risky choices consumers face.     

启动农村市场的制约因素与对策

开拓农村市场对于促进农民增收与农业结构调整具有重要意义。目前 ,企业提供的产品结构和生产经营策略不完善 ,农村基础设施和服务体系薄弱 ,农村市场流通渠道不畅 ,农村城镇化水平偏低等原因制约着农民的消费。为此 ,应主要从开发和生产适合农村居民消费的产品 ;加强农村基础设施和农村消费品市场建设 ;建立健全农村社会保障体系 ;发展小城镇建设等方面着手 ,倡导农民合理消费 ,扩大内需 ,使农村潜在需求得以释放 ,进而推动国民经济的发展     

新时代文化和旅游融合发展的动力、策略与路径

文化是旅游发展的重要根基,旅游是文化发展的重要载体,文旅融合既是文化和旅游互动共荣的客观需要,也是文化和旅游发展的必然趋势.新时代背景下,随着消费升级和数字经济的发展,民众对文化旅游体验的需求转向对更高级的情感和自我实现的需求.面对我国文旅融合发展过程中表现出的主体和策略不够明晰、不确定性增强等问题,需要从多维度探究文旅融合发展的动力、融合发展策略选择与路径.基于对文化和旅游互动关系,以及文旅融合机制、模式、过程及路径的研究述评,分别从文旅融合的内在动力和外在动力视角,围绕产业关联、市场需求、技术创新和政策保障四个方面剖析了文旅融合的动力;提出了放大综合效应、深挖文化内涵、提升市场竞争力、统筹协调等文旅融合发展策略,以及升级产品体系、优化业态组合、培养复合人才和完善管理体制等文旅融合路径,以推动文旅的深度融合.     

Guerrilla communication,visual consumption,and consumer public relations

Guerrilla communication has grown into an increasingly prominent strategy adopted by large corporations such as American Express, BP Amoco, Chrysler, Hershey Foods, and Pepsi. In its attention-grabbing instantiations, guerrilla communication points to the convergence of advertising, marketing, and public relations in consumer communication practices. This essay also considers guerrilla communication's place in the circuit of culture.     

人文谈话节目的发展与突破

人文谈话节目,是近两年从电视谈话节目中衍生出来的、以精英文化为代表的人文学术前沿节目.然而,当其面对大众传媒的话语空间,自身的发展与创新却面临着人文谈话的生态环境营造、人文品格的追求与大众娱乐化现状的矛盾以及在消费时代如何重塑人文精神等诸多问题.     

重庆市农村居民消费结构问题研究

以重庆市农村居民为研究对象,采用扩展的线性支出系统模型,将1997-2005年重庆市城乡居民的纯收入和各类消费支出的时间序列数据以及2005年重庆市农村居民的人均纯收入和各类消费支出的横截面数据按不同收入分组后的资料代入ELES模型进行参数估计,定量分析了重庆市农村居民当前消费结构的具体特点,并据此提出了相应的政策建议。     

对储蓄-投资转化率和投资效率双低的思考

储蓄是中国最现实的经济增长来源。储蓄向投资的充分转化和高投资效率是现阶段实现国民经济持续增长的关键环节。储蓄—投资转化率和投资效率双低是当前储蓄向投资转化过程中存在的突出问题。储蓄—投资转化率低的原因在于消费率低;投资效率低的原因在于政府以非市场经济方式主导投资。提高消费率、转变政府职能是提高储蓄—投资转化率和投资效率的根本出路。