手机传播机制与受众文化心理

手机传播充分进入了人们的日常生活,传播人人同时参与的事实基本实现。手机媒体文化传播显现出普适性、放射性的传播机制,人际传播动能极强,手机媒体传播机制具有“碎片化”传播的随机性与多样化特点．手机的使用最大限度地缓解了现代人的．心理危机,满足了人们多样化交流的欲望。从手机文化传播受众需求来看,使用与满足正是人们使用手机媒体、构筑手机文化的心理动机。     

Media manipulation in the Sanlu milk contamination crisis

This study analyzes crisis communication strategies in a transitioning media environment, specifically, Sanlu Group's crisis communication strategies during a quality control crisis in China. Analysis reveals Sanlu manipulated its relationships with local Chinese government and media to reduce media coverage and online searches regarding the contamination of infant milk formula. The case provides evidence that media can be pressured into manipulating information flow through both traditional and online media and suggests a need for additional research on crisis communication in transitioning media environments.     

“Consent is sexy”: A poster campaign using sex-positive images and messages to increase dyadic sexual communication

Abstract

Objective: “Consent is Sexy” (CIS) is a poster campaign incorporating sex-positive messages to promote consent and increase sexual communication among college students. We assess reactions to the campaign and associations between campaign recall and communication attitudes and behaviors. Participants: Male and female undergraduates at a Midwestern university were recruited (N?=?284). Methods: A cross-sectional survey was conducted. t-Tests, logistic and multiple linear regressions were used to analyze the data. Results: Over half (56%) of participants recalled the campaign and reactions were positive. Students who recalled CIS had more positive attitudes towards sexual communication (p?=?.04) and greater perceived behavioral control (PBC; p?<?.01). Conclusions: Results show many students paid attention and reacted positively to CIS posters and results offer dissemination insights. Consent campaigns should continue to cultivate positive attitudes and PBC in regards to sexual communication.     

A comparative study of crisis communication strategies between Mainland China and Taiwan: The melamine-tainted milk powder crisis in the Chinese context

The purpose of this paper is twofold: (1) to identify and compare the crisis communication strategies (CCSs) that organizations used to respond to a congenetic melamine-tainted milk crisis in two Chinese societies (i.e., Mainland China and Taiwan), and (2) to explore the underlying political and media system reasons that led to the differences. Content analysis and discourse analysis of media coverage were used. The most significant finding is that Sanlu (a Mainland China-based organization) and KingCar (a Taiwan-based organization) demonstrated inverse pattern of the CCS adoption. Specifically, according to Coombs’ (1998) defense-accommodation continuum, Sanlu's CCSs moved from defensive to accommodative pole as time went by whereas, in contrast, KingCar started with accommodative strategies and moved towards the defensive pole gradually. Besides, the results showed that both organizations adopted denial, corrective action and apology strategies. However, on the Sanlu part, the most frequently used strategy was denial, while KingCar used justification most often. Moreover, this paper suggests that besides cultural dynamics, political and media systems also play a part in corporate selection of CCSs, and they are among the most important factors that should be taken into account to explain the differences in societies even with an identical traditional culture.     

Intercultural education and communication in second language interactions

This article analyses intercultural education outcomes produced in the setting of teaching Italian as a second language (ISL) in an Italian school. Intercultural education is produced in interactions which are based on specific cultural presuppositions, i.e. expectations regarding learning, role hierarchy and evaluation of student performances. Sixteen hours of interactions associated with ISL teaching in a multicultural classroom were audiotaped, transcribed and analysed. The analysis highlights three ways in which cultural diversity becomes meaningful. First, cultural diversity is constructed as one task of learning. Second, cultural diversity is constructed as conflictive interaction. Third, cultural diversity is constructed as a point of departure for positive school performance. These three ways of giving meaning to cultural diversity reveal a prevailing ethnocentric form of ISL teaching, as a consequence of educational presuppositions which do not take the difficulties of intercultural communication seriously. Recently, ‘dialogue’ has been invoked to address ethnocentrism; however, the conditions of effective intercultural dialogue are uncertain.

Questo articolo analizza l’educazione interculturale prodotta nell’insegnamento dell’italiano come seconda lingua (ISL) in una scuola italiana. L’educazione interculturale è realizzata in interazioni che sono basate su specifici presupposti culturali, che sono aspettative di apprendimento, di gerarchie di ruolo e di prestazioni degli studenti. L’educazione interculturale si occupa del problema della diversità culturale, basata su presupposti culturali diversi che emergono nella comunicazione. Sono state audioregistrate, trascritte e analizzate 16 ore di interazione durante l’insegnamento di ISL in una classe multiculturale: l’analisi ha evidenziato tre modi in cui la diversità culturale è resa significativa. La diversità culturale è costruita anzitutto come compito di apprendimento, in secondo luogo come interazione conflittuale, infine come punto di partenza per conseguire una prestazione scolastica positiva. Questi tre modi di costruire la diversità culturale rivelano una forma prevalente di tipo etnocentrico per l’insegnamento ISL, che è una conseguenza di presupposti educativi che non permettono di prendere seriamente le difficoltà della comunicazione interculturale. Recentemente, si è proposto di usare il ‘dialogo’ per superare l’etnocentrismo; tuttavia c’è incertezza sulle condizioni di un dialogo interculturale efficace.     

Gender identity and lexical variation in social media

We present a study of the relationship between gender, linguistic style, and social networks, using a novel corpus of 14,000 Twitter users. Prior quantitative work on gender often treats this social variable as a female/male binary; we argue for a more nuanced approach. By clustering Twitter users, we find a natural decomposition of the dataset into various styles and topical interests. Many clusters have strong gender orientations, but their use of linguistic resources sometimes directly conflicts with the population‐level language statistics. We view these clusters as a more accurate reflection of the multifaceted nature of gendered language styles. Previous corpus‐based work has also had little to say about individuals whose linguistic styles defy population‐level gender patterns. To identify such individuals, we train a statistical classifier, and measure the classifier confidence for each individual in the dataset. Examining individuals whose language does not match the classifier's model for their gender, we find that they have social networks that include significantly fewer same‐gender social connections and that, in general, social network homophily is correlated with the use of same‐gender language markers. Pairing computational methods and social theory thus offers a new perspective on how gender emerges as individuals position themselves relative to audiences, topics, and mainstream gender norms.     

One step further from detected contradictions in a child welfare unit—a constructive approach to communicate the needs of social work when implementing ICT in social services

Unintended consequences were detected when a new client data system was taken into use in a child welfare unit in the City of Helsinki, the capital of Finland. This paper describes how social work was practiced during this period of change and analyses the phenomena involved. The concept of agency is central in the theoretical frame of this research. The data consist of written documents, participatory observation and the researcher's cooperation with the unit. Based on the data and by using the tools of semiotic sociology, the period of change was described in the form of four intersecting and parallel stories, each with a specific theme. These stories formed the basis for more theorising in which models of action theories were used. The results of this study showed that in the situation of inadequate human resource allocation for social work the data system took on a role of an agent. There was evidence of unintended consequences on the basic task in child welfare as the data system affected the work processes.     

Performing India in America through Pragma-Cultural Markers

Intercultural Communication is marked in literary discourse in numerous ways. Diasporic literary discourse representing intercultural communication uses pragma-cultural markers such as food and music as tools of intercultural communication. This paper attempts to examine intercultural communication foregrounding these pragma-cultural markers as represented in Chitra Banerjee Divakaruni’s Queen of Dreams within the framework provided by Relevance Theory (:249). This paper foregrounds the manner in which writers like Divakaruni deploy pragma-cultural markers to express multiple linguistic and cultural perspectives in their literary narratives, thereby portraying an amalgamation of America and India and facilitating intercultural communication which is a dialectical process, as on the one hand the “America” that is in the hearts, minds, and words of these writers shapes their expressions and on the other, their growing presence in terms of their literary output is changing the definition of American art and culture.     

独立学院通信工程专业实践教学体系构建探索

分析通信工程专业的特点,以天津理工大学中环信息学院为例,针对目前教学内容、教学方式、实践环节进行了研究和改革,采取校企结合的有效措施,让学生融入通信专业的工程环境,构建相对完善的实践教学体系,大大增强了学生的创新意识和综合分析问题、解决问题的能力。     

The sustainability of Egan’s Skilled Helper Model in students’ social work practice

This paper investigates the nature of students’ learning of the Egan Skilled Helper model in enabling them to develop collaborative communication skills which place service-users at the centre of decision making. The paper is a follow-up to an earlier paper which found that the Egan model was helpful to students as a communication and problem management tool and that they had transferred their learning into practice. The current study involves seven students from the first study and examines whether their knowledge and skills from learning the model in year one have been sustained two years later during their third year practice placement. A key finding is that participants were continuing to use most stages of the model (with the exception of challenging skills) with service-users in a variety of settings. Further findings are that the model is still useful in situations where goals are set by social workers rather than by service-users; and that it is the utilisation of role-play when learning the model which most embeds skills. The implications of these findings for skills training are discussed together with suggestions for further focus.