微信时代风险信息的传播与感知——以山东“问题”疫苗事件为例

目前,以手机终端为依托的微信传播技术不仅给社会传播方式带来了前所未有的改变,而且给社会风险信息的传播获取以及公众对风险的感知与判断,甚至政府的风险决策与治理方式都带来了巨大的挑战.鉴于此,选取了比较典型的案例——山东“问题”疫苗事件作为探讨对象,结合相应的统计资料,深入分析了在此案例中微信传播呈现出的显著特征,即传播内容庞杂未见明显的“沉默螺旋”的显现,传播态度多元化但偏于激动,传播迅速集中但议题缺乏持续的关注.研究认为,正由于这样的传播特征加之疫苗风险本身的特征与个体的偏颇性解读,使公众对“问题”疫苗事件产生了强烈的风险感知,并在一定程度上造成了疫苗的污名化结果.因此建议微信时代一定要警惕媒介化的风险,风险沟通要在同理心的基础上进行,要引导公众对风险议题进行持续理性的关注等.     

The Relevance of Modernity to Contemporary East Asia: An Outline

This article offers a framework for exploring the relevance of modernity to contemporary East Asia. I first examine different conceptualizations of modernity, paying special attention to Eisenstadt's influential concept of multiple modernities. Second, I point out the limitations and flaws of Eisenstadt's theory by drawing on nationalist politics in East Asia as an illustrative case. In particular, I examine the so-called “history perception problem,” which has been created by war and shaped by the legacies of war, to demonstrate the peculiar features of modernity in East Asia. Third, I use the works by three scholars as examples to show how intellectuals in China, South Korea, and Taiwan respond to the tensions between universalism and particularism, which, as a whole, reflect what can be called “East Asian modernity.” And finally, I try to respond to the controversial but fashionable question that is peculiar to East Asia: can modernity be overcome? It is argued that East Asia can be understood through the lens of modernity, and vice versa. Nowadays, modernity has become a global condition in both geographical and topological senses. It is not something to be overcome, but a condition that we all live in and should learn to live with, here and now.     

Who Is to Blame?

We present the results of a content analysis of communications related to the act of terrorism at Domodedovo airport. They show that mass media plays a significant role as a source of factual, undigested information. The theoretical value of the results is that they show a significant number of cases where an actor is accused with no reference to his actions or nonactions. The range of types of complicity in terrorist activity was substantial.     

Totally tall sounds totally younger: Intensification at the socio‐semantics interface

In two social perception experiments, we explore the relationship between the social meaning and the semantic/pragmatic properties of the intensifier totally in American English. In Experiment 1, we show that totally is perceived as a more salient index of social identity categories – measured in terms of Age, Solidarity and Status attributes – when it targets a scalar dimension grounded in the speaker's attitude, as opposed to when it occurs in contexts where the scale is provided by the subsequent predicate. In Experiment 2, we show that the social indexicality of totally is even more salient in contexts in which the intensifier, by virtue of its pragmatic contribution, invites a stance of heightened proximity and convergence between the interlocutors. These results point to a principled connection between the semantic, pragmatic and personality‐based social meanings of totally, providing new insights into the dynamics whereby different layers of meaning conspire to determine what an expression ‘says’ when deployed in interaction.     

Impact of customer loyalty and service operations on customer behaviour and firm performance: empirical evidence from UK retail sector

Abstract

Retail networks are striving to achieve competitive advantage by increasing value through loyalty and efficiency with a focus on service operations. As sales promotions have become an integral part of the retail supply chain planning, customer behavioural aspects based on loyalty and service operations have been challenged greatly. Subsequently, management capabilities, such as planning and timely replenishment, have become complicated tasks for many retail store managers. This study develops a model integrating retail network value and efficiencies with customer behaviour and performance. We validate the model using survey data from prominent U.K. retail store customers. Our data analysis shows that both loyalty and service operation attributes have positive significant impact on customer behaviour, while the service operation mediates the relationship between loyalty and customer behaviour. This result gives a new outlook to build managerial capability based on customer loyalty and service operations. Our results specifically show that the service operation attributes will indirectly influence the customers’ buying behaviour even in the presence of loyalty attribute such as promotion schemes. This result sends a strong signal to retail supply chain managers to offer customised promotions considering local community rather than having uniform sales promotion nationwide.     

When political candidates “go positive”: the effects of flattering the rival in political communication

In the field of political communication, the effects of negative propaganda strategies have been long studied. In the current work, I investigated the perceived and actual persuasiveness of an unexplored positive propaganda strategy, i.e., addressing a flattery to the rival in a political speech. In a 2 × 2 full-factorial design experiment, a fictitious candidate (a man or a woman) flattered, or did not flatter, an opponent in a political speech. Results showed that when the candidate flattered a rival s/he influenced the likelihood of being voted through source trustworthiness evaluation, irrespective of the candidate’s gender. Theoretical and practical implications are discussed.     

Believing Not Seeing: A Blind Phenomenology of Sexed Bodies

Vision plays a privileged role in social interaction and the construction of intersubjective reality. Given that one of sociology's tasks is to problematize the taken for granted, research that examines rarely foregrounded non‐visual modes of sensory perception is a powerful resource. This article draws on twenty‐seven interviews that explore blind people's perceptions of male and female bodies. I highlight several distinctive features of non‐visual sex attribution (salience, speed, and diachronicity), and argue that conceptions of sex as “self‐evident” primarily reflect visual perception. These findings suggest the need to explore the sociology of perception as a new approach to the sociology of the body, and more broadly highlight the role of sensory perception in the social construction of reality.     

Communication and representation of risk in health crises: the influence of framing and group identity / Comunicación en crisis sanitarias y representación del riesgo. La influencia del framing y la identidad grupal

Based on the Social Representations Theory (SRT) applied to the social construction of risk and the role played by group identities, this study examines the construction of risk created by the mass media in health epidemics. An experimental design with split-ballot questionnaire and 319 participants was used in which message framing (human interest vs. attribution of responsibility) and proximity (high vs. low) were manipulated for a high invulnerability identity (youth) vs. a low invulnerability identity (elderly) population. Results showed that the human interest framing increased the perception of risk, especially when the proximity of the epidemic was high; this effect was explained by people’s emotional response. Furthermore, youth projected the risk towards ‘the other’ in order to protect their invulnerability identity. Finally, we stress the importance of the SRT on a theoretical and applied level for risk communication in health crises.     

Near‐Misses and Future Disaster Preparedness

Disasters garner attention when they occur, and organizations commonly extract valuable lessons from visible failures, adopting new behaviors in response. For example, the United States saw numerous security policy changes following the September 11 terrorist attacks and emergency management and shelter policy changes following Hurricane Katrina. But what about those events that occur that fall short of disaster? Research that examines prior hazard experience shows that this experience can be a mixed blessing. Prior experience can stimulate protective measures, but sometimes prior experience can deceive people into feeling an unwarranted sense of safety. This research focuses on how people interpret near‐miss experiences. We demonstrate that when near‐misses are interpreted as disasters that did not occur and thus provide the perception that the system is resilient to the hazard, people illegitimately underestimate the danger of subsequent hazardous situations and make riskier decisions. On the other hand, if near‐misses can be recognized and interpreted as disasters that almost happened and thus provide the perception that the system is vulnerable to the hazard, this will counter the basic “near‐miss” effect and encourage mitigation. In this article, we use these distinctions between resilient and vulnerable near‐misses to examine how people come to define an event as either a resilient or vulnerable near‐miss, as well as how this interpretation influences their perceptions of risk and their future preparedness behavior. Our contribution is in highlighting the critical role that people's interpretation of the prior experience has on their subsequent behavior and in measuring what shapes this interpretation.