国家形象战略研究综述

国家形象存在着自我本位与他者本位两重维度,兼有主观性和客观性,因此国外媒体同样参加了中国的国家形象建构。考虑到国际传播中西方媒体占据主流地位的不均衡态势,可以在国家形象研究中引入批判性话语分析的视角来分析媒体话语,破解被西方媒体建构的中国形象之后所隐藏的意识形态和权力机制,从而有针对性地提出解决方案或改善措施,优化国家形象,为中国的和平崛起提供一个更加有利的国际舆论环境。     

批评性话语分析：理论与方法

批评性话语分析已有30年的发展历史。其基本理论渊源是西方马克思主义,宗旨是揭露不平等的权力关系,其主要方法有系统功能语法分析、语篇体裁交织性分析和话语历史背景分析。这三种方法各有侧重,互为补充,它们使批评性话语分析成为传统的社会和文化分析的重要补充,使其变为一种社会行动,促进人类社会的进步。     

巴赫金超语言学思想及其话语理论

巴赫金站在哲学的高度考察语言活动 ,确立了超语言学思想。他对语言学的研究建筑在话语之上 ,认为话语是语言的交际单位 ,一切语言现象都通过话语来考察。话语理论成为一种活的语言理论 ,构成了独特的话语语言学     

金钥匙:人文学理研究方法论

人文学理研究的方法论是一把金钥匙。凡是学有成者都颇为重视方法论的运作,高明的人文学理研究方法不仅处处闪烁着辩证法的亮点,而且还用改良的思维、手法,运用了发现方法、溯因方法与实验方法等三元方法论,开拓着人本学、文化学的广阔的时域空间。显然,运作一定的方法论,还需运作着相应的学理式文论话语、阐释法分析话语和细读法鉴赏话语。总之,关于方法论与学理话语的运作对人文学理的研究者特别是入门者都有启迪效应。     

Social inclusion for whom and towards what end? A critical discourse analysis of youth and sport policies in Turkey

This article examines the social inclusion policy strategies of the Turkish Ministry of Youth and Sport (MYS). Using a critical discourse analysis, based on Norman Fairclough’s work (2012), the aim is to analyse the discourses used within policy-related documents regarding social inclusion, youth, and sport. In order to achieve this objective, we analysed 15 key documents, including annual activity reports, national youth and sport policy documents, and strategic plans produced by the Ministry. Findings revealed that the dominant discourses about young people seem to be embedded within neoliberal and neoconservative ideologies in which depoliticised notions of ‘employment/apprenticeship’ and ‘the family’ are put forward as solutions for the social inclusion of young people. However, such a discourse risks further sustaining the social exclusion of youth, denying their full citizenship.     

“You are your only limit”: Appropriations and valorizations of affect in university branding

This article considers the role of affect in university branding in a context of neoliberal higher education, by way of examining the semiotic landscape of the Singapore Management University concourse. Contemporary branding often involves stimulating stakeholder/audience investments of meaning and affect into the brand, thereby appropriating consumers’ affective labour for brand‐building and communications. Adopting a discourse‐analytic approach, I examine how linguistic, visual and spatial modalities are utilized to evoke and semiotize particular affective meanings and orientations in the emplaced discourse within the university's brand space. This discourse, which includes organizational branding discourse as well as more organic student‐generated texts, becomes part of the affective regime, helping to encourage and enjoin what is deemed to be normative affective sensibilities and practices in that context. Consequently, the article also considers the kinds of affective subjectivities that are valorized, and how stakeholder/student‐subjects are interpellated in a context of neoliberal‐oriented higher education.     

Silence,Death, and D/discourse: Critical Literary Practices With Lesbian Seniors

This article reports on a federally funded research project in which old lesbians were invited to separate out and examine the complicated strands of lives lived through times of great social change—times in which notions of “woman,” “sexuality,” and “subjectivity” have been both over- and under-determined by dominant discourse (Stein, 1997). We argue, with Haug (1992), that close attention to the personal is central to critical feminist perspectives and that writers can become more aware of normalizing cultural influences when they pay close attention to language. In this article, we support our position with a case study of one participant in our “language school” (Haug, 1992). As we analyzed her written life narratives and oral testimony, we conclude that she was able to reconsider comfortable “coming out” narratives in order to construct new meaning and to challenge her understandings of the past.     

高校铸牢大学生中华民族共同体意识的话语体系构建

高校铸牢大学生中华民族共同体意识的话语体系构建具有理论上的可能性,也具有实践中的可行性。高校铸牢大学生中华民族共同体意识的话语体系建构是继承和发展马克思主义理论,夯实意识形态阵地的重要手段,也是推进民族文化和现代文化相融,深化大学生民族认同感的关键途径。高校铸牢大学生中华民族共同体意识的话语体系,需要从学理维度,增强信服力;从价值维度,提升亲和力;从现实维度,聚焦凝聚力,最终为高校铸牢大学生中华民族共同体意识提质增效。     

中美媒介体育偶像塑造话语的评价视角研究——以姚明为例

媒介话语中的评价资源为读者感受和判断所报道的事实提供了重要依据.在Martin等人提出的评价理论的框架下,统计分析了中外8家主流媒体对姚明职业发展不同阶段的新闻报道中的态度资源的分布情况,旨在分析这些评价手段对姚明形象塑造的不同作用,进而探讨导致各评价手段使用频率不同的原因,从而说明在大众传媒时代,媒介话语中的评价资源对体育明星形象的塑造起着巨大的作用.     

中外应用语言学类期刊论文英语题目对比分析

学术论文题目是论文语篇不可缺少的一部分,在知识传播中起着非常重要的作用。以国内外应用语言学领域发表于2009-2013年的期刊论文英语题目为语料,分别建立国际、国内期刊论文英语题目语料库,对比分析论文题目的语法结构（包括题长和标点符号使用）和话语功能。数据分析发现,两个语料库中论文题目的拟定在体现共性的同时存有一定差异：国际论文作者在题目中更多使用复合结构或以动名词开头的结构,更注重表达研究问题、结果、对象等论文信息以及表达的个性化和多样化,以达到更好地“推销”学术成果之目的;国内论文作者则更倾向使用单一结构和固定的名词短语结构,大量使用“研究”、“初探”等无实际意义的“废词”。依据语类理论的互话性来审视论文题目语篇内和语篇外因素,能解释论文题目所体现的话语功能以及作者在拟题过程中采用相关策略所隐含的社会文化理据。从批评语类分析的视角来探析期刊论文英语题目的拟题策略,为论文语篇研究提供了新的材料和证据。