用顾客满意的产品创造忠诚顾客

追求顾客满意是现代企业对市场竞争本质的深刻认识 ,其实质是创造忠诚顾客 ,实现企业的长期盈利。产品是联结企业与顾客的纽带 ,企业通过向顾客提供满意的产品 ,使顾客对企业产生忠诚感 ,最终实现顾客利益和企业效益的统一。     

Working Unusual Hours and Its Relationship to Job Satisfaction: A Study of European Maritime Pilots

Our study focuses on maritime pilotage in seven European countries and analyzes the level of job satisfaction and its predictors. Like most existing studies in the field of job satisfaction, we show that job satisfaction is an outcome of the work of maritime pilots. Stressful working conditions, such as working unsocial hours and irregular working patterns, create strains that together with intervening factors related to work, family, or the work environment ultimately reduce job satisfaction. However, our results indicate that although negative physical and social consequences are important, they are neither the strongest nor the only variables determining job satisfaction. Another effect seems more important in European maritime pilotage: Job satisfaction is instead a predictor of how much pressure and stress pilots can handle. Despite health problems and a reduction in their quality of life due to working unusual hours, most maritime pilots do not regret their choice of profession. Factors to ameliorate the working conditions are also identified. The most important parameters include alterations in working time systems, working conditions which minimize physical strain, fairness regarding payment, flexibility within the compensation system, an intensification of the possibilities for involvement and participation, an extended degree of co-determination, and the distribution of the ownership of the pilot stations.     

Effects of exposure to occupational violence and the mediating impact of fear

This paper examines the consequences of exposure to work-related violence and in particular, focuses upon the role of fear (of violence) as a mediating variable. The sample comprises UK public house licensees-individuals who manage public houses and hold the licence permitting the sale of alcoholic drinks on the premises. Questionnaires were sent to 479 licensees and a response rate of 51% was achieved. Each questionnaire measured exposure to a range of violent assaults, fear of violence, general well-being, job satisfaction and organizational commitment. Based upon a final sample of 242 pub licensees, regression analyses showed that as the severity of the violence to which licensees were exposed increased, so fear of becoming a victim and symptoms of impaired well-being increased, while job satisfaction and organizational commitment decreased. Hierarchical analyses showed that fear of violence fully mediated the negative impact of exposure upon each of these other variables. It is argued that the management of fear appraisals should be integrated into organizational responses to work-place violence.     

技术工人满意度影响因素的实证分析

技术工人的短缺是影响中国经济以更快速度发展的障碍之一。而难以吸引更多人才投身技术岗位的重要原因之一是对技术工人的激励不足,造成其满意度较低。文章以问卷调查为基础,利用多元方差分析法对技术工人满意度的影响因素进行了实证研究,并根据研究结果给出一些建议,希望为企业根据不同技术工人群体制定适宜的激励政策提供参考。     

企业创建强势渠道的途径

企业必须从观念上认识到渠道的重要性,提升渠道的能力、渠道的控制力、渠道的弹性。本文利用管理学、市场营销学、生产运作及系统工程的知识围绕渠道的三个方面问题提出实施提升的途径,从而达到增强现实中的企业竞争力的目的。进而使国内企业能够从容的赢得未来市场。     

Gender and marital satisfaction early in marriage: A growth curve approach

The purpose of this study is to assess differences between husbands and wives (N= 526 couples at the first assessment) on (a) growth curves over the first 4 years of marriage for psychological distress, marriage‐specific appraisals, spousal interactions, social support, and marital satisfaction; (b) the strength of intraspouse links and cross‐spouse links involving the initial assessment of the first four variables and the growth curve for marital satisfaction; and (c) differences between spouses headed for divorce versus spouses in stable marriages on the growth curves for all five variables. On the basis of evidence that interspouse differences were largely nonsignificant, there was little support for the view that there are his and her versions of the processes that affect marital outcomes.     

The Dyadic Adjustment Scale: A Reliability Generalization Meta‐Analysis

We conducted a reliability generalization meta‐analysis to examine the internal consistency of Dyadic Adjustment Scale (DAS; Spanier, 1976 ) scores across 91 published studies with 128 samples and 25,035 participants. The DAS was found to produce total and Dyadic cohesion, Consensus, and Satisfaction scores of acceptable internal consistency, although lower than those originally reported by Spanier (1976) . Reliability estimates of these scores did not differ by the sexual orientation, gender, marital status, or ethnicity of the sample. The Affective Expression subscale was found to produce scores with poor Cronbach’s alpha across studies. Reliability estimates of Affective Expression scores were highly influenced by sample characteristics. The implications of these results are discussed as they relate to the use of the DAS in research.     

对商业银行居民服务满意度的评价分析——以南京市调查为例

为了正确地衡量商业银行的服务水平和准确了解普通百姓对银行办理存储业务的基本评价,这里以南京市8家商业银行为对象,运用模糊综合评价的方法就其服务水平的居民满意程度进行调查,进而通过对相关数据的比较分析,对各家商业银行服务水平高低优劣量化排序,在此基础上,就国有商业银行服务滞后,股份制商业银行服务水平略高,以及普遍存在的高水平服务缺失,改革速度缓慢,整体水平欠佳的状况进行了揭示.     

ODP环境中全局安全系统内的安全域之间的联接

ＯＤＰ环境中的全局安全系统在逻辑上是由各个安全域迈过安全联接互联而成的。安全城之间的关系、全局安全系统的结构却是错综复杂的。安全域之间能否建立联接，怎样建立联接，是由安全域之间的关系所决定的。在全局安全系统的格模型的基础上，讨论了全局安全系统的结构、安全域之间的关系、以及安全域之间的联接模型。     

略论建设人民满意的政府

建设人民满意的政府,是我国政府改革的一项重要目标。人民满意和支持是现代政府存在的根本前提,构建人民满意的政府符合社会发展趋势,同时也是我国社会主义制度的本质要求。要建设人民满意的政府,应树立以民为本的管理理念,并以之指导政府活动,加强社会服务提高公众满意程度,正确履行政府职能,解决人民群众的实际问题等几个方面着手。