关于消费者对促销的反应行为研究

不同类型的促销工具在导致消费者产生特定反应行为方面具有差异性。针对消费者品牌转换行为最有效的促销工具是价格折扣和样品赠送;针对消费者购买加速行为最有效的促销工具是价格折扣与购物赠礼;针对消费者增加购买量最有效的促销工具是价格折扣;针对消费者产品试用行为最有效的促销工具是价格折扣、样品赠送、购物赠礼;购物抽奖相对来说促销效果最差。营销者应根据企业目标针对性地选择最合适的促销工具。     

也谈生产、销售伪劣产品罪的销售金额

本文从《刑法》第140条的“销售金额”展开论述,讨论了其出现的原因,并结合最高人民法院的司法解释中提出的“货值金额”以及对本罪未遂形态的认定．阐释了由于销售金额而引发的一系列理论矛盾,并结合选择性罪名的一些基本问题,提出了重构生产、销售伪劣产品罪的观点。     

A Sales Forecast Model for Short‐Life‐Cycle Products: New Releases at Blockbuster

We develop, in this article, a sales model for movie and game products at Blockbuster. The model assumes that there are three sales components: the first is from consumers who have already committed to purchasing (or renting) a product (e.g., based on promotion of, or exposure to, the product prior to its launch); the second comes from consumers who are potential buyers of the product; and the third comes from either a networking effect on closely tied (as in a social group) potential buyers from previous buyers (in the case of movie rental and all retail products) or re‐rents (in the case of game rental). In addition, we explicitly formulate into our model dynamic interactions between these sales components, both within and across sales periods. This important feature is motivated by realism, and it significantly contributes to the accuracy of our model. The model is thoroughly tested against sales data for rental and retail products from Blockbuster. Our empirical results show that the model offers excellent fit to actual sales activity. We also demonstrate that the model is capable of delivering reasonable sales forecasts based solely on environmental data (e.g., theatrical sales, studio, genre, MPAA ratings, etc.) and actual first‐period sales. Accurate sales forecasts can lead to significant cost savings. In particular, it can improve the retail operations at Blockbuster by determining appropriate order quantities of products, which is critical in effective inventory management (i.e., it can reduce the extent of over‐stocking and under‐stocking). While our model is developed specifically for product sales at Blockbuster, we believe that with context‐dependent modifications, our modeling approach could also provide a reasonable basis for the study of sales for other short‐Life‐Cycle products.     

Strategic Sourcing in the Presence of Uncertain Supply and Retail Competition

This study develops an analytical model to evaluate competing retail firms' sourcing strategies in the presence of supply uncertainty. We consider a common supplier that sells its uncertain supply to two downstream retail firms engaging in price competition in a horizontally differentiated product market. The focal firm has a dual‐sourcing option, while the rival firm can only source from the common supplier. We assess the system‐wide effects of supply uncertainty on the focal firm's incentive to pursue the dual‐sourcing strategy. We find that the focal firm's dual‐sourcing strategy can create a win–win situation that leads to increased retail prices and expected profits for both firms. Furthermore, under certain conditions, we show that it is beneficial for the focal firm to strategically source from the common supplier, even if its alternative supplier offers a lower wholesale price. Overall, we identify two types of incentives for adopting the dual‐sourcing strategy: the incentive of mitigating supply risk through supplier diversification and the incentive of strategic sourcing for more effective retail competition.     

论风险刑法理论的正当性根据

大规模的工业技术生产方式的运用,正深刻地改变着我们所生存的社会,现代社会正步入如德国学者贝克所言说的＂风险社会＂。就刑法而言,在风险社会背景下,刑法的疆域已经扩展到风险规制的领域,从而＂风险刑法＂理论应运而生。在风险刑法理论的正当性根据的探讨上,从刑事本体性、刑事现实性和刑事政策性三个维度寻求了风险刑法理论的正当性根据,从而期待风险刑法理论得到更多刑法同仁的认同。     

失地少数民族遭遇的结构二元困境——基于贵州溪村四次征地事件的分析

边疆民族地区现代化进程的推进导致很多少数民族群体的农地被征用,催生了一个新的边缘化群体即失地少数民族。该群体不仅丧失了生存与发展的基础,而且面临着组织与制度资源的匮乏,陷入了一种新的结构二元困境中。要打破失地少数民族面临的二元困境,不止要限制地方和基层政权组织的权力,积极培育和加强少数民族自身的组织建设以扩大地权,在征地中还应遵循程序正义和差别正义的理念,尊重少数民族生存与发展的权利。     

内蒙古工业大学校园网IPv6部署方案研究

IPv6作为下一代互联网协议标准,将不可避免地继承并取代IPv4,因此如何部署下一代校园网是校园建设首要考虑的问题。本文结合现有内蒙古工业大学校园网特点,在尽可能利用现有网络资源的基础上,研究了逐步部署IPv6网络及相关应用的方案,通过双协议栈和隧道代理系统的实现,在全校范围内部署IPv6协议。     

基于消费者购物价值的商场环境建设策略研究

商场环境建设是零售业研究领域的一项重要课题,改善商场环境能够有助于提升营销业绩。研究发现,消费者享乐主义或功利主义购物价值对商场营销业绩产生重要影响。由此,基于这两种不同的消费者购物价值,分别提出商场环境建设的对策。     

《合同法》与《联合国国际货物买卖合同公约》违约责任的几点比较

本文试将我国的《合同法》与《联合国国际货物买卖合同公约》中有关违约责任部分的规定作适当的比较研究,深入理解和掌握其异同,对搞好我国进出口贸易,减少和避免纠纷,处理索赔和诉讼案件,更加顺利地与国际市场接轨具有极其重要的现实意义。