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11.
包装不仅是商品的载体,也是品牌信息和情感体验的载体,是商品与消费者之间的信息沟通桥梁及商品体验营销的实现手段。以某护肤品包装设计为例,阐述了基于情感体验的本能层、行为层、反思层上的具体设计实践。同时,选取情感互动性、方便性、功能性、效率性、识别性5个评价指标,使用模糊综合评判法构建包装设计评价模型,对两个设计方案进行评价。方案一的评价结果为“良”,方案二的评价结果为“优”。 相似文献
12.
《Journal of Social Work Practice》2012,26(1):109-118
This paper explores one aspect of unresolved trauma, namely dissociation. Its relevance to child protection is discussed with reference to two aspects: emotional neglect and choice of partner. There is an exploration of the implications for both assessment and treatment. The central place of shame in relation to dissociation is also explored. It is argued that dissociation is an important concept in child protection assessments and that social work assessments should be alert to this. 相似文献
13.
摘 要:应用儿童长处与困难(SDQ)问卷(父母版),采用分层随机抽样方法,对惠州市1528名3-6岁儿童的情绪与行为问题进行调查。研究发现:惠州市3-6岁儿童情绪与行为问题异常情况比较严峻,儿童心理健康状况值得重视;不同地域、年龄学前儿童存在不同的情绪与行为问题,需要分类干预。其中农村儿童的情绪与行为问题异常情况尤为严重,需要得到广泛的关注和解决。 相似文献
14.
Esther Lopez-Zafra Manuel Pulido-Martos Pilar Berrios-Martos Jose M. Augusto-Landa 《Revista de Psicología Social》2017,32(3):513-538
Contagion of emotions is a widely accepted characteristic of transformational leaders. However, the impact they may have on the Emotional Intelligence of their subordinates is an open question. In this paper, we analyse whether Transformational Leadership (LTF) perceptions influence the Emotional Intelligence of their groups (GEI). This is a novel approach within the actual interest on emotional intelligence and its role in group results. The participants were 272 subordinates from 52 groups that belonged to different private and public organizations in Spain. They completed a questionnaire including the variables of interest. Our study helps to clarify the relations between TFL perceptions and GEI, showing that TFL and GEI relate at the group level and that TFL is one of the predictors of the perception of GEI in work settings. Thus, the development of emotionally competent transformational leaders will produce emotionally competent groups that might increase their performance, efficiency and other processes (i.e., engagement). 相似文献
15.
16.
Juan Manuel Moreno-Manso Mª Elena García-Baamonde Eloísa Guerrero-Barona Mª José Godoy-Merino Macarena Blázquez-Alonso Pablo González-Rico 《Journal of youth studies》2016,19(6):821-835
This research work analyses the emotional intelligence (EI) and the social cognitive attitudes and strategies in adolescents between 12 and 17 years of age in residential care. The aim of the work is to identify those aspects that hinder their socio-emotional competence, requiring a more urgent intervention. We explore the presence of significant differences between the variables under study according to gender and age range (12–14 and 15–17) and we analyse the relationship between the dimensions of their EI and their social competence. The results show a lack of EI in these adolescents, with all three dimensions being affected: emotional attention, clarity of feelings and emotional repair. As for social competence, it can be seen that the adolescents are characterised by a lack of confidence and firmness in their interactions. Worthy of note is the impulsive cognitive style, as are the rigidity of thought and the tendency towards social mistrust and suspicion. There are many difficulties concerning the strategies for resolving social problems. This research highlights the need to design training programmes for the residential care centres that will favour their socio-emotional development. 相似文献
17.
Deactivating the Buttons: Integrating Radical Exposure Tapping with a Family Therapy Framework 下载免费PDF全文
Laurie MacKinnon 《Australian and New Zealand Journal of Family Therapy》2014,35(3):244-260
The purpose of this paper is to describe and illustrate with case examples a brief intervention termed Radical Exposure Tapping (RET). RET can be integrated with family therapy to address stuck points where the therapy is hindered by a family member's affective block, an intense and unchangeable emotional reactivity to a specific trigger. RET draws from the methodology of Eye Movement Desensitization and Reprocessing (EMDR) and combines it with the tapping sequence of the Emotional Freedom Technique (EFT) to produce an intervention that is more flexible than EMDR, provides greater rigor than using the EFT technique alone and can be effective in a single session within the context of family therapy. The paper puts this work into context by first over viewing definitions of trauma and Post‐Traumatic Stress Disorder, arguing that family members' emotional reactivity may be a symptom of PTSD even when they would not qualify for the diagnosis because they had not experienced a life threatening event. 相似文献
18.
我国企业品牌定位的五层次研究 总被引:2,自引:0,他引:2
王庆 《沈阳农业大学学报(社会科学版)》2009,11(5):546-549
近年来中国企业的品牌建设取得了可喜的成绩,出现了许多优秀品牌,这些品牌凭借独特、合适的定位取得了成功。但企业在品牌定位方面存在许多误区,如把品牌定位看作产品定位、品牌定位模糊,缺乏差异性和明确的核心价值、品牌盲目延伸导致定位混淆等问题。因此,产品品牌定位必须树立正确的定位理念,应用正确的品牌定位方法。正确的品牌定位方法可分为产品特征定位、物质利益定位、情感利益定位、个性定位以及价值观定位共五个层次。 相似文献
19.
邓妍祯 《淮海工学院学报(社会科学版)》2011,9(14):53-55
归因后个体产生的变化主要通过情感反应和行为预期来实现。通过实验对比的方法,运用SPSS分析来讨论教师有意识地引导学生积极归因,就会对提高英语听力课堂教学效果有所帮助。 相似文献
20.
任梦一 《西昌学院学报(社会科学版)》2016,(1)
《蜀道难》是李白的不朽杰作,甫一问世,就惊世骇俗,广为传颂,“蜀道”也从此成为历代墨客笔下道路难行、仕途险仄的
代名词。从齐梁到明清,前后“蜀道难”系列诗歌体现了蜀道山水诗表现手法上从现实主义到浪漫主义,构思从景情分咏到情
景有机融合;无论是五言、七言、杂言,以李白《蜀道难》为界经历了从自然山水与历史典故结合到极写山水化用典故与神话传
说的转变;诗人感情抒发从热烈而隐晦到直白而冷峻;情感内涵从感慨个人寄寓向着更具有社会性、现实性的忧生之嗟的慨叹
转变。 相似文献