对品牌不当延伸的思考

文章界定了品牌延伸的内涵,分析了品牌延伸的动力机制,阐述了品牌不当延伸的主要危害,如引起消费者的不良联想、破坏原有品牌形象、降低消费者对品牌的忠诚度及失去老顾客、使原有品牌价值流失等。就如何正确开展品牌延伸提出了围绕核心价值开展品牌延伸、遵循品牌延伸"近亲繁殖有益"原则、根据产品的不同分类来实行多品牌命名等观点。     

EXCEL的广泛应用

EXCEL电子表格处理数据的功能强大,应用简单且广泛,本文用两个例子具体阐述了EXCEL两个方面的功能。     

斜腿刚构桥几何布局的优化设计

采用数学规划的方法从静力和动力两方面对斜腿刚构桥的几何布局进行优化设计。静力优化设计的优化目标是截面截面应力平方均值最小，动力优化设计的优化目标是结构自振周期平方和最小。采用了直接搜索法寻优。通过算例可知，这两种优化设计方法均可行，且均为刚性设计。     

Generalized additive models for location, scale and shape

Summary.  A general class of statistical models for a univariate response variable is presented which we call the generalized additive model for location, scale and shape (GAMLSS). The model assumes independent observations of the response variable y given the parameters, the explanatory variables and the values of the random effects. The distribution for the response variable in the GAMLSS can be selected from a very general family of distributions including highly skew or kurtotic continuous and discrete distributions. The systematic part of the model is expanded to allow modelling not only of the mean (or location) but also of the other parameters of the distribution of y , as parametric and/or additive nonparametric (smooth) functions of explanatory variables and/or random-effects terms. Maximum (penalized) likelihood estimation is used to fit the (non)parametric models. A Newton–Raphson or Fisher scoring algorithm is used to maximize the (penalized) likelihood. The additive terms in the model are fitted by using a backfitting algorithm. Censored data are easily incorporated into the framework. Five data sets from different fields of application are analysed to emphasize the generality of the GAMLSS class of models.     

优选方案定量评价模型研究

在确定评价指标体系的基础上，如何对若干事物或方案进行选优是一个十分有意义的问题．作者利用模糊多目标决策对此进行研究，并通过实例说明该方法的有效性与实用性．     

基于价格的消费者信息搜寻过程研究

消费者在购买商品之前,信息搜集是一个必不可少的阶段。消费者的信息搜集过程是比较复杂的。文章通过构建信息搜寻模型,并对影响信息搜集的因素进行分析,认为产品的价格是影响信息搜集量及其持续时间的主要因素,即消费者在购买高价商品时花费的时间远远大于购买低价商品所花费的时间,并用实例进行验证。     

教育世界的特性

教育世界是教育科学研究的对象域。教育世界的特性是本质世界。教育世界的本质世界特性是以人的本质力量的外在表现物——哲学和各门学科知识体系为手段培养人性——人的本质。教育世界的本质特点就是本质教育。人的本质表现在责任、方法和美。教育世界的本质世界特性决定了教育科学属于本质科学。     

Gender,lineage, and fertility‐related outcomes in Ghana

A growing literature examines the empirical relationship between the joint reproductive preferences of marital partners and reproductive outcomes in Africa. Less explored is how spousal power in decision making may be influenced by lineage type. Using pooled data from Ghana, we investigate how lineage affects gendered reproductive decision outcomes and find some evidence that matrilineal women are more able than nonmatrilineal women to translate their reproductive preferences into action consistent with their goals.     

Horwitz's rule, transforming both sides and the design of experiments for mechanistic models

Summary. The paper develops methods for the design of experiments for mechanistic models when the response must be transformed to achieve symmetry and constant variance. The power transformation that is used is partially justified by a rule in analytical chemistry. Because of the nature of the relationship between the response and the mechanistic model, it is necessary to transform both sides of the model. Expressions are given for the parameter sensitivities in the transformed model and examples are given of optimum designs, not only for single-response models, but also for experiments in which multivariate responses are measured and for experiments in which the model is defined by a set of differential equations which cannot be solved analytically. The extension to designs for checking models is discussed.     

基于主成分分析的我国西部地区间产业结构转换能力评价

产业结构的演进和转换是经济发展的本质特征,也是促进经济持续稳定协调发展的关键。西部地区产业结构转换能力的地区差异十分明显,本文阐述了影响地区产业结构转换的一般因素,并通过主成分分析方法对影响西部地区产业结构转换的主要因素进行了分析,并对西部各地区产业结构转换能力、转换速度以及转换方向进行了分析评价。