大数据和企业精准营销相关性分析

对大数据和企业精准营销相关性的分析能够为精准营销的实施提供基础和技术平台,为企业对大数据的管理提供一定的方向,将很大程度影响企业的竞争力和发展。在拟定大数据和精准营销指标体系基础上,通过对黑龙江省服务业、商业企业、制造业和现代农业企业进行问卷调查,运用结构方程模型分析其相关性。分析结果显示,大数据与精准营销具有显著相关性,客户数据挖掘对大数据具有显著影响,精准广告投放对精准营销具有显著影响。据此指出,企业应当充分利用大数据技术,注重客户数据挖掘,提高营销的精准性,使其能适应市场竞争带来的机遇与挑战。     

Robustness to non-normality and autocorrelation of individuals control charts

This paper studies the effects of non-normality and autocorrelation on the performances of various individuals control charts for monitoring the process mean and/or variance. The traditional Shewhart X chart and moving range (MR) chart are investigated as well as several types of exponentially weighted moving average (EWMA) charts and combinations of control charts involving these EWMA charts. It is shown that the combination of the X and MR charts will not detect small and moderate parameter shifts as fast as combinations involving the EWMA charts, and that the performana of the X and MR charts is very sensitive to the normality assumption. It is also shown that certain combinations of EWMA charts can be designed to be robust to non-normality and very effective at detecting small and moderate shifts in the process mean and/or variance. Although autocorrelation can have a significant effect on the in-control performances of these combinations of EWMA charts, their relative out-of-control performances under independence are generally maintained for low to moderate levels of autocorrelation.     

An Additive–Multiplicative Restricted Mean Residual Life Model

The mean residual life measures the expected remaining life of a subject who has survived up to a particular time. When survival time distribution is highly skewed or heavy tailed, the restricted mean residual life must be considered. In this paper, we propose an additive–multiplicative restricted mean residual life model to study the association between the restricted mean residual life function and potential regression covariates in the presence of right censoring. This model extends the proportional mean residual life model using an additive model as its covariate dependent baseline. For the suggested model, some covariate effects are allowed to be time‐varying. To estimate the model parameters, martingale estimating equations are developed, and the large sample properties of the resulting estimators are established. In addition, to assess the adequacy of the model, we investigate a goodness of fit test that is asymptotically justified. The proposed methodology is evaluated via simulation studies and further applied to a kidney cancer data set collected from a clinical trial.     

Earthquakes occurrences estimation through a parametric semi-Markov approach

The estimation of earthquakes’ occurrences prediction in seismic areas is a challenging problem in seismology and earthquake engineering. Indeed, the prevention and the quantification of possible damage provoked by destructive earthquakes are directly linked to this kind of prevision. In our paper, we adopt a parametric semi-Markov approach. This model assumes that a sequence of earthquakes is seen as a Markov process and besides it permits to take into consideration the more realistic assumption of events’ dependence in space and time. The elapsed time between two consecutive events is modeled as a general Weibull distribution. We determine then the transition probabilities and the so-called crossing states probabilities. We conclude then with a Monte Carlo simulation and the model is validated through a large database containing real data.     

Optimal financing and dividend policy with Markovian switching regimes

This work investigates an optimal financing and dividend problem for an insurer whose surplus process is modulated by an observable continuous-time and finite-state Markov chain. We assume that the insurer should never go bankrupt by issuing new equity. The goal of the insurer is to maximize the expected present value of the dividends payout minus the discounted cost of equity issuance. We obtain the optimal policies and explicit expressions for the value functions when the risk reserve process is modeled by both upward jump model and its diffusion approximation. Numerical illustrations of the sensitivities of the model parameters are provided.     

Hierarchical likelihood approach to non-Gaussian factor analysis

Factor models, structural equation models (SEMs) and random-effect models share the common feature that they assume latent or unobserved random variables. Factor models and SEMs allow well developed procedures for a rich class of covariance models with many parameters, while random-effect models allow well developed procedures for non-normal models including heavy-tailed distributions for responses and random effects. In this paper, we show how these two developments can be combined to result in an extremely rich class of models, which can be beneficial to both areas. A new fitting procedures for binary factor models and a robust estimation approach for continuous factor models are proposed.     

劣势耐用品厂商的产品质保期与质保服务投入策略研究

在实际中，消费者购买耐用品时均同时获得厂商提供的质保服务，由于产品质保服务影响着消费者的产品使用效用，因此耐用品定价、质保期和产品质保服务投入是影响厂商利润的主要因素。考虑双寡头市场环境下，建立微分博弈模型讨论单位产品质保服务投入和产品质保期对双寡头厂商均衡价格的影响。结论表明双寡头厂商的单位产品质保服务投入越高、质保期越长，均衡价格越高；但单位产品保服务投入与质保服务对消费者效用影响系数的关系影响着竞争对手在均衡价格的变化趋势；劣势的低质量厂商可以通过增加单位产品质保服务投入策略或延长质保期的策略实现在均衡下与高质量厂商以同等价格销售耐用品，但劣势厂商增加单位产品质保服务投入策略要优于延长质保期策略。最后，利用数值分析进一步验证了所得结论的有效性。     

Anticipated Backward Stochastic Differential Equation with Reflection

In this article, we deal with anticipated backward stochastic differential equation with reflecting boundary. The existence and uniqueness of solution is obtained for equation with Lipschitz and non-Lipschitz generator.     

基于结构方程模型的农民工可雇佣性的决定因素研究——基于中部六省的调查

农民工是中国人力资源的重要组成部分。从智能、技能、体能和心能四个维度构建农民工可雇佣性模型,根据调查问卷收集数据,运用结构方程验证了农民工可雇佣性模型的合理性,研究了农民工可雇佣性及其各维度间的关系。结果表明,各维度对农民工可雇佣性影响程度依次为:技能、心能、智能和体能。农民工因年龄、文化程度不同,在可雇佣能力、技能、心能和智能方面存在显著性差异,但是在体能上没有显著差异。