实施绿色营销：构建节约型社会的重要途径

论述了实施绿色营销对构建节约型社会的重要意义。针对实施绿色营销的障碍,提出了相应的对策、建议。     

论数字期刊的整合营销传播

数字期刊随着互联网的快速发展而迅速普及,对高校和科研院所的教学及研究有着十分重要的作用.由于国内外现在对传统期刊,尤其是学术期刊的经费支持力度减弱,迫使传统期刊社结合数字期刊,利用互联网市场进行营销寻找出路.以国内"中国知网"、"维普"、"万方"三家数字期刊经营企业为重点,运用整合营销传播理论,从产品、价格、渠道、促销四个方面的横向整合以及内容结构、互动服务、编辑流程三个方面的纵向整合为路径,分析数字期刊的经营举措和营销方法,从而揭示其未来发展方向.     

我国绿色食品产业SWOT分析及发展策略

论文运用SWOT分析方法，分析了绿色食品产业的优势、劣势，判明了其面临的机会与威胁，找出了制约绿色食品产业发展的关键因素，最后提出了有利于产业优势与环境匹配的产业发展策略。     

旅游目的地营销中应关注的几个问题

随着我国旅游市场的迅速发展，旅游目的地营销受到了越来越普遍的重视，营销手段日益丰富。其中，影视媒体作为一种有效的促销手段，对旅游目的地营销成功起副了重要的促进作用，形成了若干新的旅游热点地区。但在火热的旅游目的地旅游盛况中，旅游目的地产品开发、规划和营销中的不足也日益暴露出来，对旅游目的地的可持续性发展构成了现实和潜在的威胁。针对上述情况着重分析了搞好旅游目的地营销应注意的几个问题。在对旅游目的地和游客进行科学的管理，充分重视人际传播在营销中的重要作用，进一步深度开发旅游目的地产品内涵等方面进行了有意义的探讨。     

Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad

This paper provides insights into the dynamics of attention to TV commercials via an analysis of the length of time that commercials are viewed before being 'zapped'. The model, which incorporates a flexible baseline hazard rate and captures unobserved heterogeneity across both consumers and commercials using a hierarchical Bayes approach, is estimated on two datasets in which commercial viewing is captured by a passive online device that continually monitors a household's TV viewing. Consistent with previous findings in psychology about the nature of attentional engagement in TV viewing, baseline hazard rates are found to be non-monotonic. In addition, the data show considerable ad-to-ad and household-to-household heterogeneity in zapping behavior. While one of the datasets contains some information on characteristics of the ads, these data do not reveal any firm links between the ad heterogeneity and the ad characteristics. A number of methodological and computational issues arise in the hierarchical Bayes analysis.     

铲除不合理的体制性成本 建立高效快捷的绿色通道

针对农产品流通领域的行政性高收费、乱收费、乱设卡,属于我国独特的体制性成本,给农民生产者、经营者和消费者构成了巨大侵害。铲除体制性成本,还利于民,建立名副其实、高效快捷的农产品绿色通道是迄今最薄弱、最迫切、最值得研究解决的重大课题。     

“绿”类词语与四个世界

语言世界与物理世界并非一一对应,所以"绿"类词语也并不只是单纯地表示颜色,由于文化世界和心理世界的介入,"绿"类词语内部结构和外部含义都得到了大大的拓展。     

国内大中型客车市场需求预测

为从理论上探析大中型客车市场需求问题,运用图表分析法和直线趋势预测法分析了近几年中国大中型客车市场的销售情况和市场特点,同时预测2008年大中型客车的市场需求。分析认为：在公交优先政策的实施、旅游业的快速发展等一系列相关因素影响下,大中型客车市场将稳步发展,但竞争也会日趋激烈。分析结果表明：大中型客车企业应当建立完善的销售网络和售后服务体系,生产适销对路的产品,努力拓展海外市场。     

Dangerous liaison or perfect match?: Public relations and social marketing

This paper considers a possible match between public relations and social marketing. It positions interchanges between the two as the strongest and most desirable partnership possibility for public relations with any aspect of the overall field of marketing. Working from definitions of social marketing as a profession and academic discipline, it reviews approaches, including textbooks, from the two disciplines in order to compare and contrast their strengths and weaknesses, to examine their perceptions of each other, and to identify the opportunities and challenges that social marketing represents for public relations. The paper also looks at what social marketing might learn from public relations. It concludes that public relations should look at improving the relationship as a matter of urgency in order to augment professional practices; to open up employment opportunities in an expanding market for social marketing expertise; and to improve the social reputation of public relations.     

电子商务的智能化营销

互联网和电子商务的出现，在信息获得的手段和方法上突破了传统时空观念的限制，在多方面动摇了企业经营和营销理论的根基。同时也改变了企业外部经营和购销的实务操作模式。传统行业的电子商务得到了广泛的应用，积累了大量的数据，在强大的数据库技术和数据挖掘工具的支持下，从海量的数据中挖掘出有用的信息来提高企业经营管理水平已成为热门的课题，为企业实现智能化营销提供了坚实的基础。