从异化消费到生态消费

以机器大生产为标志的工业文明将人类推向了一个物质发达的社会。工业技术的革新使社会生产力得到大力发展,人类的消费逐渐趋于奢侈和浪费。与此同时,由于资本主义社会的生产资料私人占有,生产的扩大具有盲目性。马克思的异化劳动理论对资本主义社会的剥削关系进行了深入细致的分析,将批判视角从生产领域延伸到消费领域,马克思由此提出了异化消费理论。异化消费理论为当代消费群体的各种不当消费提供了重要的理论支持,伴随而来的奢侈消费、享乐消费、符号消费盛行,导致一些错误的消费价值取向产生,造成大量的资源浪费和环境负担。因此,推动异化消费向生态消费的转型尤为重要。生态消费是促进社会的生态化转型和实现可持续发展的重要手段,是适度消费、有限消费、低碳消费、可持续消费和需求性消费,需要政府的“引导力”、企业的“推动力”、社会媒体的“宣传力”、社会公众的“内在动力”等合力而行,共同构建生态消费社会对于促进我国生态文明建设和美丽中国建设具有重要的理论价值和实践意义。     

中国电力消费周期的路径演化识别——基于Markov区制转移模型

基于1980-2016年中国第一产业、第二产业（工业、建筑业）和第三产业的年度电力消费数据,采用H-P滤波技术对中国电力消费的趋势成分和波动成分轨迹进行刻画,运用马尔科夫区制转移[MS（n）-AR（p）]模型分析中国电力消费周期在各区制间的动态转移过程,识别改革开放以来中国电力消费周期的路径演化特征,在此基础上预测未来5年中国电力消费周期的区制分布情况。研究发现:（1）中国电力消费增长率的波动程度自2003年明显缩窄,且从2007年开始进入下行周期。（2）中国电力消费周期具有较强的稳定性,不易向着其收缩期和扩张期跨越。且中国电力消费处于"低速增长区制"的年份往往对应着中国经济发展相对趋缓的大环境。（3）2014-2015年中国电力消费向其收缩期转移的迹象明显,但预测结果表明,未来5年中国电力消费整体上将继续保持稳定增长的趋势。     

新贫困视域下乡村转型的困厄与重构路径

中国社会转型的重要背景之一是全球消费社会的到来。 这使得新穷人现象日渐凸显,并成为影响甚至主导整个社会转型的核心线索。 作为新穷人的典型表现,乡村新贫困既包括在城乡二元结构下,村民难以获得以城市生活方式为参照的社会公认生活水准而引发的结构性贫困,也包括由消费欲望激发的社会心理性贫困。 由此,乡村消费转型表现为如下困境:私人消费中,个体消费认同在地和脱嵌的困境以及家庭消费规范物质化和人伦的两难;集体消费中,消费品“上移冶和“下乡冶的悖论。 为应对这些困境,必须从消费角度,破解“新穷困冶的结构性和文化困境,实行新型城镇化和新农村建设并举。     

R&D cooperation in collaborative consumption of research equipment: An ERGM approach

High-tech research infrastructure is essential for state-of-the-art research, but requires many resources. Relatively weak actors, such as SMEs, cannot secure enough of those. Applying the concept of collaborative consumption via digital platforms, we examine the cooperative behavior of Korean SMEs that share research equipment to overcome their lack of resources. Also, we analyze configurations of a collaborative consumption network using the Exponential Random Graph Model. Network structural factor analysis shows sufficient effects of network positive feedback through cooperative consumption with a variety of popular providers and attributes analysis shows that SMEs frequently engage in collaborative consumption with their counterparts in the same region. This new cooperative model can achieve a virtuous cycle of policies, as it increases the efficiency of research infrastructure, preventing the unnecessary building of new research equipment and enabling relocation of underutilized infrastructure and online reservation of equipment.     

Application of a QMRA Framework to Inform Selection of Drinking Water Interventions in the Developing Context

The aim of this study was to develop a modified quantitative microbial risk assessment (QMRA) framework that could be applied as a decision support tool to choose between alternative drinking water interventions in the developing context. The impact of different household water treatment (HWT) interventions on the overall incidence of diarrheal disease and disability adjusted life years (DALYs) was estimated, without relying on source water pathogen concentration as the starting point for the analysis. A framework was developed and a software tool constructed and then implemented for an illustrative case study for Nepal based on published scientific data. Coagulation combined with free chlorine disinfection provided the greatest estimated health gains in the short term; however, when long‐term compliance was incorporated into the calculations, the preferred intervention was porous ceramic filtration. The model demonstrates how the QMRA framework can be used to integrate evidence from different studies to inform management decisions, and in particular to prioritize the next best intervention with respect to estimated reduction in diarrheal incidence. This study only considered HWT interventions; it is recognized that a systematic consideration of sanitation, recreation, and drinking water pathways is important for effective management of waterborne transmission of pathogens, and the approach could be expanded to consider the broader water‐related context.     

Peer and Friend Influences on Children's Eating

Peers and friends are perceived as important role models for the formation of children's attitudes and behaviours. A wealth of research has aimed to establish the contribution of peers and friends to children's developing eating behaviours, and their attitudes towards eating. This review describes and evaluates such research. Experimental research examining peer modelling of food consumption and liking is reviewed, and several individual child factors that are suggested to make children more or less receptive to peer and friend influences are discussed. The influence of children's perceptions of their peers’ and friends’ eating behaviours upon their own eating practices is also explored. The benefits of future longitudinal research to improve understanding of peer and friend influences on children's eating are emphasized.     

感性消费时代的广告受众心理分析

通过对广告受众心理进行分析,总结出新形势下广告受众心理的主要特点。具体受众心理分析是：一、感性心理：情趣情调;自我比拟;理想向往;流行时尚;交流互动;品牌偏好。二、理性——感性心理：实用价值观念变异;自我价值中的理性与感性;体现个性。     

农民社会阶层越高越幸福吗?——基于CGSS 2010-2015年数据的微观分析

针对农民社会阶层与幸福感问题，通过分析2010-2015年“中国综合社会调查”数据，采用有序响应Logit模型估计，实证检验了农民社会阶层定位的幸福效应。研究发现，农民社会阶层定位存在幸福效应，社会阶层定位越高的农民，其幸福感越强；进一步区域比较发现，此幸福效应在经济发达地区最为显著；而户籍比较发现，农民社会阶层定位的幸福效应低于城镇居民；但从发展趋势来看，农民社会阶层定位的幸福效应较10年前有所增强，且农民对社会阶层定位有较为乐观的预期。据此提出，民生建设中重视农民的发展诉求和精神需求，融通农民社会阶层上升的渠道，从而提高农民幸福感，保障农民公平共享社会发展的成果。     

初次收入分配对我国居民旅游消费影响研究

文章选取初次分配工资分配率、城镇居民基尼系数、各收入阶层旅游消费占比作为分析指标，经分析研究所得结论为：低、中收入阶层旅游消费占比与分配率负相关，分配率所代表的初次收入分配总量性影响对中收入阶层旅游消费影响较大，中、高收入阶层旅游消费占比都与城镇居民基尼系数正相关，其中城镇居民基尼系数代表的初次收入分配结构性影响对高收入阶层旅游消费影响较大；并针对各阶层的特殊性对各收入阶层旅游消费发展提出相应政策建议.     

Completing the Circuit: Routine,Reflection, and Ethical Consumption

Efforts to explain why some people incorporate ethical concerns into everyday shopping for food and household goods, while many do not, have so far left significant variation in “ethical consumption” unexplained. Seeking to move beyond explanations that rely mainly on differences in consumers' social class, gender, and political engagement, I draw on concepts associated with “practice theory” to argue that ethical consumption is closely tied to people's willingness and ability to spend time, while shopping, on distinct activities associated with breaking old routines and establishing new ones. The central insight of practice theory is that most consumption is the product of unconscious routine. And it is precisely because consciously departing from routine is, according to my study, a fundamentally time‐consuming process, that lack of time emerges as a crucial obstacle to translating abstract ethical concerns into concrete action as a consumer.