形象导向型旅游地开发策略探析——以若尔盖湿地为例

形象导向型旅游地开发代表着当今区域旅游开发的发展趋势.以若尔盖湿地为例,一方面它需要依托九寨沟和黄龙两精品景区,并共享两精品景区丰富的旅游客源;另一方面,它更需要按照一系列定位原则,通过形象导向型旅游地开发策略的实施,整合优势资源,进行差异性和互补性开发,逐步凸显自身的特色及优势,把自身做强做大,并最终与九寨沟、黄龙等知名景区间实现联动互促.     

"三元"说之宗宋及其诗学价值指向

"三元"说是陈衍针对今人强分唐宋诗与扬唐抑宋的诗学观所提出的诗学纠偏策略.它以三元皆盛之论,将唐宋诗并列,同时又立足于宋诗,特别以杜、韩、黄为重心,突出宋诗对唐诗的创变与突破,从而确立宋诗地位与特征,对扬唐抑宋诗学观进行纠偏.这一诗学之根本,不在纠缠于诗歌诗艺形式上的高下判别,而关注内容精神之追求.以提倡变风变雅、振兴诗教为旨归,寄寓着关注现实人生的重要的诗学思想.     

国际权力与秩序变革

权力是行为者将其意志强加于其他行为者之上的能力.在任何政治秩序中,权力都是不可或缺的组成部分.世界秩序的变更,是由于该国际体系的现存统治方式与权力的重新分配之间发生了断裂.冷战后国际体系的权力结构发生了重大变革,这就必然导致世界秩序的变革.而世界秩序的和平变革,必须在权力和道德两者之间寻求艰难的妥协.     

Continuity and change in work-life balance choices

This paper explores the ways in which the work-life balance choices made by heterosexual couples differ in different generations, how such choices are gendered, and the extent to which 'individualization' provides an adequate conceptualization of the effects of social change on heterosexual couples. It argues that processes of individualization need to be seen in the context of changing social institutions, and that it is the de-institutionalization of 'the family' and the life course that is leading to a de-gendering of work-life balance choices. The paper draws on findings from a restudy of the family and social change and a study of the gender dimensions of job insecurity both of which were carried out in the same geographical location. The studies provide evidence of generational change in work-life balance choices and increasing occupational differentiation between heterosexual partners. This leads to a situation where increasingly choices are made which blur gendered boundaries and which has been made possible by a process of de-institutionalization of the male breadwinner family. Our findings support the contention that processes of individualization are more apparent amongst younger than older generations and that, because of changes external to the family, there is more negotiation and pragmatism amongst younger generations about work-life choices.     

Making Sense of Organizational Change: Voices of Older Volunteers

The role of voluntary and community sector organizations in the delivery of public services is increasing and these changes bring new responsibilities and benefits to organizations that have the capacity to participate. There are concerns within the sector about the implications for citizenship and participation. The sector is highly dependent on volunteers yet little is known about how organizational change in response to new relationships with the statutory sector impact upon the commitment and well-being of people who volunteer. This paper addresses that gap in knowledge for older volunteers. Drawing upon collaborative research with a voluntary organization in the north of England, the authors explore the meanings and aspirations of volunteering for older people, and explain how and why changes associated with closer engagement with public service delivery and less grant dependency can be disempowering for them.

《中国建设》对新中国国家形象的构建（1952—1956）

摘　要：《中国建设》杂志坚持实事求是的办刊原则,将宏大叙事与微小叙事相结合,广泛采用新旧对比的写作手法和借助外宾的表达方式,从政权、民生、文化三个层面构建出新中国的国家形象：政府与人民休戚与共、水乳交融的政权形象;百姓生活日益改善、妇女地位不断提升的民生形象;传统文化守正创新、文教事业不断发展的文化形象。其构建新中国国家形象的外宣实践,为新时代对外宣传与国家形象构建工作提供了珍贵的历史经验。     

基于扎根理论的茅山江南名山形象认知分析

江南名山是中国名山文化的重要组成部分,其形象的开发和利用为古代文人和知识分子所主导,是当前完善名山风景建设的关键因素,而诗词文本则是江南名山形象构建的见证。本文以江南名山茅山为研究案例,结合元代刘大彬所著《茅山志·金薤篇》中记载的茅山相关诗词及网络搜集的补充诗词为文本材料,运用扎根理论对文本内容进行三级编码,归纳形成包括山地、生物、天象、气象资源等在内的十五个初始范畴和自然资源、文化特征、审美活动、行为互动、建筑设施五个主范畴,进而利用文本分析软件ROST CM6进行词频分析、社会网络与语义网络分析、情感意象分析。分析发现诗词文本中自然资源构成了茅山风景区核心景观资源。情感意象分析发现,中性情感比重最大,"归隐"频次最高,反映出诗人普遍以茅山寄托隐居志向,积极情感多表达诗人对自然资源的由衷喜爱。最后构建江南名山形象塑造过程的模型,认为永嘉之乱后江南名山得到了发展,优越的自然条件作为风景要素,是形象认知的起点和自然供给力。宗教文化的发展进一步推动了山岳诗文的创作,二者构成重要的文化供给力。隐居和游观活动的兴盛则是江南名山文化吸引力的重要体现。总结得出了茅山江南名山形象,为后续江南名山形象认知的研究打下基础。     

汉字与复合词

本文从认知语言学范畴理论来讨论汉字及其复合构词。论文首先讨论了意象如何是主观想象活动对认知信息进行加工的产物,意象图式是语义概念范畴里重要的成分。论文然后分析汉字由形义符和声义符构造的隐喻意象图式特性,以及范畴意象图式所揭示在单字词原型意义(本源义)。论文最后讨论汉语复合词的特点以及与范畴复合的映射,在此基础上讨论汉语复合词的词核构造里的广义形态,以及广义形态里的语义句法关系。     

基于RIS框架的北京旅游形象策划——兼论北京奥运旅游形象

旅游形象是一个区域或城市旅游吸引力强弱的关键所在。依据RIS框架理念,北京的旅游形象应该从横向、纵向两个维度进行策划,北京旅游形象总体可以定位为“文化之都”、“动感之都”。奥运会的召开是北京向全世界宣传自己旅游形象的绝佳时机,应通过精心组织旅游线路,制定鲜明的旅游宣传口号,创新营销理念和方式,做好旅游形象的维护和拓展管理,把北京美好的旅游形象根植于国际国内旅游者心里。     

反思女性:《弗兰肯斯坦》女性形象分析

《弗兰肯斯坦》中女性形象丰富、寓意深刻,折射出这部作品所蕴藏的玛丽.雪莱极具洞察力的、极具远见性的女性观,其中包括对十九世纪初西方女性的生存状况、女性的奴化与反抗意识以及对女性出路的深刻反思。