Functional and emotional traits of corporate social media message strategies: Behavioral insights from S&P 500 Facebook data

Drawing from literature regarding public engagement, the Elaboration Likelihood Model (ELM), computer-mediated communication research, and emotion psychology, this study examines the effects of companies’ social media communication strategies on public engagement behaviors as indexed by post likes, shares, and comments. Specifically, it investigates how corporate Facebook posts’ functional traits (functional interactivity and vividness) and emotional traits (emotion presence, valence, and strength) impact public engagement online. Through data mining and computer-assisted sentiment analysis of 33,379 posts from 106 Standard & Poor 500 companies’ Facebook accounts, this study finds a negative effect of functional interactivity but a positive effect of vividness on engagement. It also shows that emotional traits overall yield stronger public engagement outcomes. Two-way interactions between emotional and functional features are also detected. Theoretical and practical implications are discussed.     

Online crisis communication in a post-truth Chinese society: Evidence from interdisciplinary literature

Through a thematic content analysis of 118 journal articles from interdisciplinary fields, this study reviews the research trends of online crisis communication literature in a Chinese post-truth society, where objective facts play a diminishing role, and Chinese people are losing their trust, despite the best efforts of organizations to deal with fake news in crises. Results of this study disclose some unique crisis communication strategies (e.g., strategic distraction, rumor-rebuttal, fabrication, acting cute, and content censorship) in crises of China. Influential contextual factors such as the political system, cultural values, and media features are identified as well. Theoretical and practical implications of this study are discussed, and a greater picture of online crisis communication in contexts is posited for future research.     

Paving the Way for A Normal Life: A Qualitative Study of Coping Strategies Among Iranian Divorced Women

Regarding the devastating aftermath of divorce among Iranian divorced women, which is mainly affected by sociocultural factors, this qualitative study was conducted to explore their applied strategies in reorganizing their lives. Data collection started through deep unstructured interviews followed by semistructured interviews with 18 divorced women who were chosen by purposive sampling from mental health clinics, social work centers, or available cases. Gathered data were analyzed using the qualitative content analysis method. Two main themes—behaviors of self-preservation and abstinence and struggling for balance—emerged. Subcategories were concealing the divorce, feminine self-restriction, avoidance behaviors, replacement of losses, seeking support, role development, handling the tensions, and defending oneself against the divorce failure. This study provides comprehensive knowledge of how Iranian divorced women reregulate their lives and also highlights their unique and culture-based coping strategies. Therefore, it provides specialists with a context-specific foundation for mental health care and enables them to intervene more effectively.     

‘Occupation Children’ in Germany after World War II — Problems and Coping Strategies

The article focuses on the autobiographical memories of people born in Germany after the Second World War, whose mothers were local women and whose fathers were members of the allied forces. Based on the analysis of narrative interviews, we ask how these people experienced their growing up and their sociocultural environment in the post‐war era, and what kind of coping strategies they developed to deal with adverse living conditions.     

从接受美学看广告复译

广告文本像文学文本一样,是一个未完成的召唤结构,其意义的阐释有赖于读者的参与。但读者的前理解、审美观、期待视野等存在历时和共时的差异,他们所阐释的意义有所不同,广告复译因此成为必然。依据接受美学的理论,广告复译有四大策略:纠错性复译、改进性复译、构建性复译和指向性复译。正确运用这些策略有助于提高广告复译质量,有效实现广告的预期功能。     

文化形象与城市发展——关于塑造重庆历史文化名城形象的思考

近年来 ,随着知识经济的到来 ,经济、文化一体化的发展趋势更加凸现。重庆是一座著名的历史文化名城 ,如何发掘、保护、开发、利用丰富的文化资源 ,塑造良好的城市文化形象 ,使之在提高重庆综合竞争中发挥重要作用的问题 ,似应引起社会各界更加广泛的重视。为此 ,从问题的提出、悠久的发展历史与深厚的文化内涵、塑造“历史文化名城”形象的思考与对策等三个方面进行了论述     

基于网络多媒体环境的大学生英语自主学习能力研究

以计算机和网络为核心的现代信息技术正影响和改变着大学英语教学,将传统课堂教学与学习者的个性化自主学习有机地结合起来,将基于多媒体网络环境的＂自主学习＂教学模式应用于大学英语教学,以学生为中心,培养学生自主学习能力,才能使学生真正地提高英语应用能力,进而对提高我国大学英语教学质量,对我国今后的英语教学工作产生重要作用。     

成人高等教育学分制管理的问题与对策

成人高等教育学生学习的特点是工学矛盾突出 ,成人高等教育实行学分制是社会发展的必然结果。文章研讨成人高等教育实行学分制面临的问题以及寻求有效解决的办法和对策。     

基于中国梦的中国特色社会主义发展战略分析

中国梦是中华民族的梦,也是每个中国人的梦,它深深地影响到我们每个人的日常生活和社会发展。实现中国梦必须实施中国特色社会主义发展战略,坚定不移地走中国特色社会主义道路,这是人民的选择、历史的选择、时代的选择,关系到中华民族伟大复兴目标的最终实现。目前我国发展正处于非常重要的转型时期,在面临很多机遇的同时,也面临着很多挑战。只要我们坚持理论自信、道路自信、制度自信,实施中国特色社会主义发展战略,坚定不移地建设社会主义市场经济、社会主义民主政治、社会主义先进文化、社会主义和谐社会、社会主义生态文明,就一定能够实现中国梦。     

意识形态对外宣翻译策略的操控及影响

翻译研究文化转向中强调意识形态对翻译的影响,其显著特点是将翻译现象置于历史、文化的大背景中进行审视。在外宣翻译过程中,中国的政治体制、价值观念及文化体系等被译入西方社会,能否被西方社会接受并产生积极影响对中国在国际上的地位至关重要。本文主要探讨意识形态对外宣翻译策略选择的影响,把社会、历史、文化纳入外宣翻译研究的视野,从而揭示外宣翻译背后深层次的原因。